MBA501: Business Portfolio & Dynamic Capability Development Report

This report provides a comprehensive analysis of Fantasy Film, a digital animation studio, focusing on its business portfolio and dynamic capabilities. The business portfolio analysis employs BCG, GE-McKinsey, and Synergy matrices to evaluate the performance of its four strategic business units: Fantaspace, Advantage, Anisoft, and DigiFX. Recommendations are provided for each unit, emphasizing strategic management and investment decisions. The report further assesses Fantasy Film's dynamic capabilities by examining its ability to identify and assess opportunities, mobilize resources, and transform and reconfigure strategic assets. Recommendations focus on enhancing overall dynamic capability through innovation, cross-functional collaboration, and adaptation to market trends. The analysis leverages SWOT assessment to align resource allocation with strategic goals, ultimately aiming to improve Fantasy Film's competitive advantage and long-term sustainability. Desklib offers a range of similar solved assignments and past papers for students.

Business Portfolio and Dynamic
Capability Development Report
Fantasy Film
[Student Name] – [Student Number]

Introduction
Fantasy Film Business Portfolio
• Fantasy Film is an effective studio of digital animation studio that proficient in software
related to digital animation, animated feature film, digital special effects and digitally
animated advertising for live action movies.
• Fantasy Film can be classified into different business units:
• Fantaspace : It produces digital animated feature movies. In the earlier year, the
production team win the academic award for best animated feature movie such as
Slippery Bob.
• Advantage : It generates digitally animated advertising for internet and television. It has
different clients such as Apple, Amazon and Tesla motors.
• Anisoft : It develops digital animation software that creates $200 million in revenue. In
this unit, DreamWorks has dealt to work as a subscriber of client.
• DigiFX : It creates unique impacts related to live action characteristic movies. It also
creates about $150 million of sales. This business unit has contracted to deal with the
digital impact on the future film ‘Aquaman’(Vandaie, and Zaheer, 2014).
• This report will assess the business via using different Matrix like GE McKinsey, BCG,
and Synergy Matrix. It will also analyze and provides recommendations in both Business
Portfolio with Dynamic Capability Development.

BCG Matrix
?
Relative Market Share
Market Growth Rate
Anisoft
Digi FX
Fantaspace
Advantage

GE-McKinsey Matrix
Growth
Competitive strength of business unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
Fantaspace
Advantage
Digi FX
Anisoft

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
Anisoft
FantaspaceAdvantage
Digi FX

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Fantaspace Star High Growth Fits
Advantage Cash Cow Medium
Selective Givers
Anisoft Question Mark High Selective Takers
DigiFX Dog Low Harvest Misfits

Fantaspace
Analysis
• Fantaspace has high viable strength, obtaining and providing advantageous in finding of
business .
• Market finding of animation movie has higher growth rate, and high attractiveness.
• In BCG Matrix, it comes in Star .
• Prospective to become competitive market leader .
• Maximum expansion in GE McKinsey Matrix.
• In Synergy Matrix, it comes in Fits field.
Recommendations
• It should first preference in investment
• It should spend in R&D, innovation technology, proficient workforces, generate
distinctiveness and worth to keep cutthroat benefits.
• It should make comparison between its market share and growth constantly.
• Need to develop solid base (Dal Maso, et. al., 2015).

Advantage
Analysis
• Advantage has low inward advantage, very high outgoing profit and medium competitive
strength in result of business.
• Market finding shows that it has low growth rate in digital animated advertisement, and
medium attractiveness.
• In GE McKinsey Matrix, it comes in medium selective .
• Givers in Synergy Matrix.
• It comes in mature phase in cycle of business and could move towards Dog as it has
minimum growth industry
Recommendations
• It should be second preference with the point of view of investment
• Needs to invest in innovation and technology to keep its existing extent of productivity
and maintains competitive benefits.
• Generate cross function team to build and innovate new resourceful products
• Management should address new strategy to run their business and identify more clients.

Anisoft
Analysis
• Anisoft has very high inward advantageous, low competitive, and low outgoing benefit.
• In BCG matrix, it comes in Question Mark.
• Digital software has high attractiveness market and high growth.
• In GE McKinsey Matrix, it is High Selective.
• This also comes in the category of Takers in Synergy Matrix.
• It has low market share in high growth market.
Recommendations
• It should make high investment to be star in high growth industry.
• It should give third preference in investment.
• There is need to supervise the work through manager and needs to make investment to
make Star.
• Address the new key, plan, modernism and advance technology to generate
distinctiveness worth and reinforce viable benefit to authorize this unit of business to
sustain.
• Company should trade other resources and makes outlay in Anisoft business unit.

DigiFX
Analysis
•DigiFX has low outgoing benefit., low competitive, and low incoming advantage
•Distinct effect involves low growth with low rate of attractiveness market.
•In BCG matrix, It comes in Dog category.
•GE McKinsey Matrix shows that it has low harvest.
•Synergy Matrix shows Misfits situation.
•In low growth market, it has low market share .
•It comes in category of mature phase.
Recommendations
•Company should sell this business because it can ruin the performance of company.
•It is depleting and complex to beat at the marketplace.
•It should emphasize on more business, apart from these 3 businesses.
•Needs to merge with transmit understanding and should hire expert and human resources
within other business units.
•Needs to build some cross function tasks to gain its competitive benefits and after that, can
sell it in a high income (Zheng, and Callaghan, 2018).

Conclusion
Fantasy Film Business Portfolio
• Fantasy Film is proficient in digital animated movies, viable advertisement with unique
digital effect.
• A corporation comes in mature phase in cycle of business as per the productivity of
Fantaspace, Advantage, and DigiFX.
• The management staff has understanding about this condition. Hence, they can enlarge
new business unit like Anisoft to improve the performance of business.

Introduction
Fantasy Film Dynamic Capability
• Dynamic capability is defined as the capacity of an organization to
fully become accustomed its base of resource . The capacity of a
company is to decisively generate, enlarge, and alters its base of
resources (Vandaie, and Zaheer, 2014).
• This report will describe, assess and suggest how Fantasy Film is
perceiving, clutching and altering its dynamic capability to attain the
main goal by practicing SWOT assessment.