Analysing Fantasy Film's Business Portfolio & Dynamic Capabilities

This report provides a comprehensive analysis of Fantasy Film's business portfolio and dynamic capabilities. It evaluates the company's various units (Fanta space, Advantage, DigiFX, and Anisoft) using tools like the BCG matrix, GE McKinsey matrix, and synergy matrix to assess their market position and competitive strength. The report further explores Fantasy Film's dynamic capabilities, identifying opportunities and threats through SWOT analysis and offering recommendations for improvement in areas such as resource mobilization, transformation, and reconfiguration. The analysis highlights the importance of innovation, technological advancement, and strategic alliances for sustaining a competitive edge in the dynamic market. The report concludes that Fantasy Film has the potential to strengthen its weaknesses and capitalize on opportunities through strategic restructuring and knowledge sharing.

Business Portfolio and Dynamic
Capability Development Report
Fantasy Film
[Student Name] – [Student Number]

Introduction
• Fantasy Film Business Portfolio
• Fantasy Film is a popular and leading organisation that deals with the
production of digital advertisement facilities. The company offers
skilled services in terms of film designing, digital animated effects and
digital software for live movies.
• The head office of the organisation is situated at Sydney and the
production of facilities are provided in their Brisbane, San Francisco as
well as Los Angeles Branch. The organisation has four major units.

Contd..
• Fanta space: This unit offers digital animation software’s production and generates
nearly 4.8billion of market share.
• Advantage: these unit of organisation helps in the development digital animated
advertisement for the medium of television and internet sources.
• DigiFX: The unit produces digitalised effects for live action movies and they generates
almost $1.0 billion of share.
• Focusing on the production and capabilities of these units, the report emphasises on
different tools such as BCG matrix, BE mckinsey matrix, synergy matrix. The report also
evaluates and provides effective suggestion for the development of business in this units

BCG Matrix
?
Relative Market Share
Market Growth Rate
Anisoft
Advantage
Fanta space
DigiFX

GE-McKinsey Matrix
Growth
Competitive strength of
business unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
Anisoft
Fanta
space
Advantage
DigiFX

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
Advantage
Fanta space
DigiFX
Anisoft

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Fantaspace Star High Fits
Advantage Cash flow Medium Givers
Anisoft Question mark Highly selective Takers
DigiFX Dog Poor harvest Inappropriate

Fantaspace
• Analysis
• The business unit has an increased opportunity of competitive growth with an approaching
benefit and constraining benefits in seeking business
• The market produces approximately 4.8billion of share from the animate production of movies
• The unit is in a developing phase of business.
• Recommendations
• Observing their conduction it could be said that the unit needs to provide increased investment in
the R&D operations, development of technology and in growing skilled employees with a value
offered competitive advantage (Karimi and Walter 2015).
• Apart from these, they are required to use their academy award for the purpose of strategic
management for recognising the emerging customers as well as capabilities.

Advantage
• Analysis
•The business unit has a moderate competitive power in the market provided with limited
approaching benefit and comparatively higher constraining benefits in their business activities
•The company produces almost 1.9 billion with near about 76% of the share market with a low
growing percentage with a moderate level of attraction
• Recommendations
•The suggestion for the unit would to invest their operation in innovating and technological
advancement activities for managing their existing level of production and to sustain its
competitive edge (Rayna and Striukova 2016).
•The unit is as well needed to build a acquisition with other companies for expanding their
value for both the firm.

Anisoft
• Analysis
• The digital unit has a high growth capability with hinge attraction in the existing market
• The share margin of the company is running at 11.11% with a growth of 200 million.
• The unit is at stage of development in business with a low share in market.
• Recommendations
• The business unit is requires to collect investment for transforming in to star position with the
rapid growth of the industry.
• The company is needed to seek solution and innovative technological strategies for
developing value and to empower their competitive edge (Čiutienė and Thattakath 2014).

DigiFX
• Analysis
• The business unit has poor competitive power with poor approaching as well as constraining benefits.
• The market profit of the unit is almost 11.53% with an expansion of 150 million from the 1.3 million of share
• Recommendations
• From the above analysis the company is recommended to sell their business as it could lead to downfall of the
entire business performance
• The unit is needed to focus more on the other three units for the acquisition of the knowledge and employees
skills with others
• They need to develop cross functional team for increasing the competitive power.

Conclusion
• Fantasy Film Business Portfolio
• Therefore, it is evident from the study that the organisation is in a matured stage of
business growth owing high performing activities of Fanta space, Anisoft,
advantages and Digifx.
• To be specific, the management department is conscious about the growth cycle of
the company based on which they have decided to expand their business unit
through Anisoft.
• From the recommendations it is clear that they are needed to expand their capability
for establishing cross operational groups.