MBA501: Dynamic Strategy - Fantasy Film Business Portfolio Report

This report provides a comprehensive analysis of Fantasy Film, a digital animation studio, focusing on its business portfolio and dynamic capabilities. It utilizes strategic tools like the BCG matrix, GE-McKinsey matrix, and Synergy matrix to categorize Fantasy Film's four strategic business units: Fantaspace, Advantage, Anisoft, and DigiFX. The report offers specific recommendations for each unit, such as improving income generation for Advantage and increasing competitive strength for Anisoft. Furthermore, the report assesses Fantasy Film's dynamic capabilities, examining its ability to identify opportunities, mobilize resources, and transform/reconfigure strategic assets, particularly concerning the application of "Script Doctor." The analysis highlights the importance of uniqueness, cost reduction, and in-house script analysis tools. The report concludes with recommendations for enhancing overall dynamic capability, emphasizing the need for alternative software solutions and thorough market surveys, suggesting that Fantasy Film can dominate the market through strategic investigation and collaboration with reputable companies.

Business Portfolio and Dynamic
Capability Development Report
Fantasy Film
[Student Name] – [Student Number]

Introduction
• Fantasy Film is located in Sydney and is
a digital animated studio
• Its business units include Fantaspace,
Advantage, AntiSoft and DigiFX
• Strategic tools are used to perform the
analysis

BCG Matrix
?
Relative Market Share
Market Growth Rate
Low market
share and
High market
growth
High market
share and
High market
growth
Low market
share and
Low market
growth
High market
share and
Low market
growth

GE-McKinsey Matrix
Growth
Competitive strength of
business unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Fantaspace 4 1 3
Advantage 1 5 2
Anisoft 3 5 1
DigiFX 3 2 1

Fantaspace
• Analysis
It makes the highest revenue by producing
Academy Award winning films. It has a
strong competitiveness
• Recommendations
It needs to deliver scripts on time

Advantage
• Analysis
It has revenue of $1.9 Billion and works
with reputed organisations like Apple,
Amazon and Tesla
• Recommendations
It needs to improve its income generated
benefit

Anisoft
• Analysis
It has revenue of $20 million and works
with Dreamworks. The competitive
strength is weak
• Recommendations
It is recommended that it increase the
competitive strength of the business

DigiFX
• Analysis
DigiFX is associated with live actions
movies. It has revenue of $150 milllion
• Recommendations
It needs to every aspect of its business
like the competitive advantage, income
benefit and the outgoing benefit

Conclusion
• Generates high income
• Can develop itself in the market
• Effective application of the strategic
tools for development

Introduction
• The dynamic capability can be analysed
by identifying the latest work
• Analysis and recommendations are
made on the aspects of success
• Collaboration of the business units are
taken into consideration