Fantasy Films: A Case Study of Dynamic Strategy and Innovation

This case study provides an in-depth analysis of Fantasy Films Studio, focusing on its dynamic strategies and disruptive innovations. It assesses the studio's portfolio, including Fantaspace, Advantage, AniSoft, and Digi-FX, using tools like the BCG matrix, McKinsey model, and synergy analysis. The study evaluates the overall strategies of each subsidiary, highlighting the strengths of Fantaspace and Advantage while addressing the challenges faced by Digi-FX and AniSoft. Recommendations are provided to enhance the performance of these underperforming units, including targeted marketing, sales strategies, and potential divestment. The analysis also explores Fantasy Films' dynamic capabilities, mobile resources, and necessary reconfigurations to improve market position and future growth, ultimately aiming to optimize revenue generation and brand promotion on an international level. Desklib offers a variety of study tools, including AI-powered assistance, to help students excel in their academic endeavors.

Dynamic Strategy
&
Disruptive Innovation
A Case Study of Fantasy Films Studio

Port Folio: The Fantasy Films Studio
• The scenes and setting created in
movie studios are integral part of
the motion works
• The setting of the studio are natural
and are backed up by latest and
innovative technical setup
• Fantasy Films is reputed for
shooting of short movies and
animation works

BCG analysis for the studio
Fantaspace
Advantage
AniSoft
Digi-FX

Synergy analysis matrix for the
StudioThreshold acceptance
limit
Mismatch
es
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to
portfolio
Altruists
The Givers
Parasitic
beneficiaries
Takers
Fantaspace
Advantag
e
AniSoft Digi_FX AniSoft
Digi-FX

McKinsey Model analysis for the Studio
Growth
Competitive strength of business unit
High Medium Low level
Prospect in the
industry
High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth

Accumulated Summary of the Analyses
BCG Matrix McKinsey
Matrix Synergy Matrix
Fantaspace Stars Investment or Growth Fits
Advantage Stars Invest/Grow Giver
Anisoft Question mark Hold Misfits
Digi-FX Dogs Sell Misfit

Analysis of overall strategy of
Fantaspace
• Fantaspace is an essential part of Fantasy Films
• As per the BCG matrix, Fantaspace is the stars for Fantasy Films
• The market share and the market return for Fantasy Films is very high
• However the strategic market position can be flexible in upcoming years since Digi-FX would also list
among the market dippers alongside AniSoft if the same revenue rate tends to stay in the upcoming
quarters of the fiscal year 2019-2020.

Analysis of overall strategy of Advantage
• Advantage also have significant contribution to the
revenue generation for Fantasy Films
• However, market rivalry of Advantage is also
highly competitive

Analysis of overall strategy of Digi-FX and AniSoft
• The reducing market strength of Digi-FX and AniSoft have
been troubling the company greatly
• Market equity of the firms are also equally low
• AniSoft is the most lenient revenue source for the
company.

Recommendations: Advantage and Fantaspace
• Fantaspace is a major driver in the local market. However,
the company needs to ensure that purchase of shares in
foreign index occurs at a high rate also.
• The brand fame of these two concerns have to be spread
overseas also. The company have to obtain contracts from
the MNC clients in more numbers in order to achieve this.

Recommendations: Digi-FX and AniSoft
 These two are the dogs of the company according to the analysis of the
BCG matrix of the company. As analysed in the Synergy Matrix, these
two concerns have to be promoted in such a manner that Parasitic
advantage from the client base of Advantage and Fantaspace can be
obtained.
 The investment structure have been flawed since the advent of the two
concerns. Hence, a concern of sales consultants have to be hired who
would optimise the band of target customers for Digi-FX. Since AniSoft
have been identified as the dogs of the company, the natural sales trend
of his concern have to be observed before making any concrete decision
about AniSoft.

Conclusion
 There are 4 subordinate concerns of the Fantasy Films
company. The level of performance have ben variable for
the concerns. Analysis reveals that he two concerns
Advantage and Fantaspace have been on the higher end of
earning revenue. Again Digi-FX and AniSoft have been on
the low end of earning revenue. Recommendations for the
development of AniSoft and Digi-FX so that they can gain
entry in to the potential client market have been specified.