MBA501 - Business Portfolio and Dynamic Capability: Fantasy Films

This report provides a comprehensive analysis of Fantasy Films, a film studio, using business portfolio analysis and dynamic capability assessment. The business portfolio analysis includes BCG, GE-McKinsey, and Synergy matrices to evaluate Fantaspace, Advantage, Digi FX, and Anisoft. Recommendations are provided for strategic management of each business unit, focusing on maintaining strengths and improving weaknesses. The dynamic capability analysis assesses the organization's ability to identify opportunities, mobilize resources, and transform strategic assets, with recommendations for enhancing overall dynamic capability to adapt to market conditions and improve profitability. The analysis concludes that Fantaspace is the strongest sector, while Digi FX and Anisoft require improvement to enhance profitability and market position.

Fantasy Films
A CASE STUDY

About the Organization – Portfolio of
Fantasy Films
In the world of creative world, film studios have a place of
their own due to the engagement of audience and also the
various different number of associations. According to I Fantasy
Design Studios. (2018), the Fantasy Film studios is one of the
popular studios that focusses on the development of poster and
animation of the films and videos. In addition, the creative
aspects of the video editing is also done which make the studio
able to make films in a unique way.

Introduction
The analysis of the Fantasy Film studios is done
on the basis of the three matrix which has been
provided in the next slides. The chart of the Fantasy
films is also being done along with the analysis and
recommendations of the four aspects of Fantasy films –
Fantaspace, Advantage, Digi Fx and Anisoft. The overall
analysis of the matrix conditions is also being done
which can evaluate the advantage or the disadvantage of
the four aspects.

BCG Matrix
The BCG matrix was created
by the Bruce D. Henderson
which is developed for the
business analysis of the
organization and to make sure
that each of the organization
have their specific strengths
and weakness that they need
to analyse (Palia, De Ryck and
Mak 2014).

GE-McKinsey
Matrix
The GE-McKinsey matrix is a
business matrix of an
organization that helps to
make sure the strengths and
weakness of an organization
and also to determine the
market attractiveness of the
organization in the time
span (Kokodey 2013).
Gro
wth
Competitive
strength of business
unit
High Me
d
Low
Industry
attractivenessHi
gh
Me
d
Low
Gro
wth
Harv
est
Selectiv
e
Harv
est
Harv
est
Selectiv
e
Selectiv
e
Gro
wth

Synergy Matrix
The Synergy Matrix
is defined as the matrix
that helps to find out the
amount of response
created in the market by
the combined effect which
is greater than the
summation of the
response created by them
alone.
Threshold of
acceptance
Misfit
s
Incoming:
Benefits from
belonging
to portfolio
+-
Fits
+
- Outgoing:
Benefit to
portfolio
Altrui
sts
Givers
Parasi
tes
Taker
s

Assemble of Matrices on Fantasy Films
BCG Matrix GE-McKinsey
Matrix Synergy Matrix
Fantaspace Stars Invest/Grow Fits
Advantage Stars Invest/Grow Giver
Anisoft Question mark Hold Misfits
DigiFX Dogs Sell Misfit

Fantaspace Analysis +
Recommendations
The fantaspace is the most advantageous of all the four aspects and
therefore categorised under Star. In this case both the market growth
as well as the market share is on the highest plane.
The key recommendation is to maintain the position and
also to make sure that no competitor can take better advantageous
position than this in the film studio sector (Chen 2015).

Advantage analysis +
recommendations
Advantage is the second factor in this sense in which
the market advantage is of high quality while the market share
of the portion is of low value (Jobber and Ellis-Chadwick
2012). This makes sure that the business is doing well but has
low income which is a con.
The recommendation is to increase the income of the
organzation which means to increase the market share. In
addition, the market position of the Advantage sector is to be
maintained.

DIGI Fx Analysis + recommendations
In Digi FX, the sector is classified under Dogs, the
strength of the sector is lower which means that the market
attractiveness is low. In addition, the market share rate is
medium which means that the income is medium which is a
concern (Hartley and Claycomb 2013).
In the recommendation, the strength of the sector
needs to be improved to make sure that the market
attractiveness needs to be increased. In addition, the market
share rate needs to be increased from medium to high to
make sure that the organization has improved strength.

Anisoft analysis + recommendations
In the Anisoft section which is under the Question
Mark category, both the market attractiveness as well as the
market share is low which is one of the prime concerns of
the organization. Both the parts being low, the profit of the
organization is affected in a bad sense.
Both the market share as well as the attractiveness of
the organizational sector is to be increased to make sure
that each of the people of the organization have better
facilities of the sector. This is the key recommendation of the
section.

Overall analysis with current
market conditions
Overall, analysing the market conditions of the
Fantasy films, it can be said that that Fantaspace is the
best sector in Fantasy films which has the best potential
for making profit in the organization. In addition, the
sections of Digi Fx and Anisoft is also to be improved to
have better profit in the zone (Wilson et al. 2012). The
medium two sections is to be improved to make sure that
they have good profit margin.