Fantasy Films: Dynamic Strategy and Disruptive Innovation Case

This document presents a comprehensive case study analysis of Fantasy Films, a company specializing in short films, including animated and science-fiction movies. The analysis delves into the company's industrial position using the BCG matrix and McKinsey matrix, evaluating the performance of its four business domains: Fantaspace, Advantage, Digi FX, and Anisoft. It explores the strategic summaries, dynamic advantages, and opportunities for each domain, providing detailed recommendations for improvement and future growth. The study emphasizes the importance of customer care, market competition, and strategic resource allocation. The conclusion summarizes the mixed performance of the company, highlighting the strengths of Fantaspace and Advantage while recommending strategic actions for Digi FX and Anisoft, including potential divestiture of Anisoft, to enhance overall market equity and sustainability.

A Case Analysis of Fantasy Films
Dynamic Strategy and Disruptive
Innovation:

Portfolio profile for the company
(Fantasy Films)
■ The main focus of a movie is about its depiction of human existence
and social culture.
■ The scenes, as well as the whole movie should reflect different
aspects of society.
■ The company is famous for its short movies which includes animated
movies, science-fiction movies and many such.
■ The company is also well known for its graphic posters for different
movies.

Fantasy Films: Industrial position
analysis in BCG Matrix
Fantaspac
e
Advantage
Digi-FX
AniSoft

The synergy matrix analysis of Fantasy Films
Threshold acceptance limit
Mismatches
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
The Givers
Parasitic
beneficiaries
Takers
Fantaspace
Advantage
AniSoft
Digi-FX

Fantasy Film Studio’s analysis by McKinsey matrix
Growth
Competitive strength of business unit
High Medium Low level
Prospect in the industry High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth

Fantasy Film’s matrices summa

Strategic summary for the business
domain (Fantaspace)
■ One of the topmost leader in the short film industry.
■ One of the largest part of Fantasy Films.
■ Fantaspace has the highest revenue rate compared to the other parts
of the company.
■ The majority of the share in short films is held by this company
■ Specialist in making short business oriented films.

Strategic summary for business
domain (Advantage)
■ Second largest part of the Fantasy Films.
■ Plays an important role in company’s high revenue collection.
■ Advantage is having high market competition compared to other parts
of company.
■ Great market rivalry is also faced by the company due to new firms
which are growing recently (Payne and Frow 2014).

Strategic Summary for business
domain (Digi FX)
■ Digi FX is the third largest part of the Fantasy
Films, which comes after the Fantaspace and
Advantage.
■ Digi FX’s market equity is low compared to the
other parts like Fantaspace and Advantage.

Continued…….
■ Digi FX’s strength in the market depends very much on the
lucrativeness prevailing in the current market, which is targeted by
the company.
■ Another thing on which market share depends is the maximum
income of the people who are directly or indirectly related to the
company (Zeiser 2015).

Strategic Summary for business
domain Anisoft
■ Anisoft is the fourth and the last part of the company and is also
considered as the weakest part of the company in comparison to
Fantaspace, Advantage and Digi FX.
■ Market share is very for this part
■ Market revenue is also negligible for this part.

Continued…….
■Company’s project strategies are very
much unpredictable and is out of the track
compared to others in this sphere.
■The purchasing capacity of the
consumer’s does not match with the
Anisoft’s strategies regarding different
projects.