ITC504 Interface: Farm Shop Application Design and Reflection

This report provides a detailed reflection on the interface design of the Farm Shop application, an Australian-based online shopping platform. It explores the application's functionalities, features, and adherence to heuristic principles, particularly Nielsen's model of interface usability. The report covers various aspects of the application, including profile management, notification settings, combo meal options, categorized shopping, location tracking, and order booking details. It discusses how the application addresses user needs, business requirements, and usability guidelines to provide a seamless and efficient online shopping experience. The report also includes screenshots of key application interfaces and concludes with a summary of the application's effectiveness in resolving issues related to traditional shopping methods.

1 | P a g e
Interface ITC504
Assignment 5
Student Name: Keyurkumar Chandrakant Raval
Student ID: 11613837

2 | P a g e
Table of Contents
Abstract.......................................................................................................................................................3
Introduction.................................................................................................................................................4
Farm shop application reflection on different basis....................................................................................5
Section depicting requirement of users.......................................................................................................6
Justified view of Farm shop application design...........................................................................................7
Major requirements to develop application interface of Farm shop...........................................................7
Discussing the interface of Farm shop.........................................................................................................8
Conclusion.................................................................................................................................................11
List of figures
Figure 1: Common functionalities and features in Food Shop application..................................................4
Figure 2: Profile management.....................................................................................................................5
Figure 3:Contact section depicting help and documentation......................................................................6
Figure 4: Welcome page of Farm shop app.................................................................................................8
Figure 5: Notification management page....................................................................................................8
Figure 6: Feature of Combo meal page.......................................................................................................9
Figure 7: Feature of availing categorized shopping.....................................................................................9
Figure 8: Location figuring.........................................................................................................................10
Figure 9: Order booking details................................................................................................................10

3 | P a g e
Abstract
The Farm shop is an Australian based store which offers online shopping system through an application
in Australia. It aims to resolve the mess of standing in large queues for ordering the food and gift items.
Intended plans of the application are depicted using the Balsamiq tool describing all its serving
functionalities and features. Everything is mentioned in a crystal clear format. This report aims to draw
out the reflection of the functional provision the application from very basic to advanced ones. Division
of description is done by explaining the whole scenario on four sections. These sections include basic
design part of the assignment for viewing the substitute designs. The second section defines the chosen
substitute design, everything for a detailed vision is explained through a documentation of mounted
vision of blueprint accordingly. Also in the third section mounting the blueprint response of the
participating group members is shown. Lastly, in the fourth part, the ways to improve the feedbacks
pointed out from rest of the members are taken into consideration. Completing this, the end is done
with the documentation of whole application.

4 | P a g e
Introduction
The Farm shop application serves the online shopping platform to consumers to resolve the issue of
standing in long queues of shopping malls and shops for purchasing food and gift items. The interface of
Farm shop avails a set of functionalities in the form of different linked pages like login the application,
availing the menu bar choosing whatever gift or food item the user wants to purchase also, with this
there exists a feature prevailing special deals and discounts for easy and bulk purchasing in terms of
food and gifts. A feature of card payment is also available in Farm shop application. In case if the user
loses login details, the interface of the respected application has an option of resetting the password for
particular accounts. The common features that every linked page of the Farm shop application consists
is Home button, Sign out button, location button, social media following buttons and a set of buttons
depicting links with about us, contact, terms and conditions pages. Common features are chosen on the
basis of user priority and marketing strategy of the Farm shop. For example, social media buttons are
common on each page so that users, if wish to subscribe or follow the company updates, can directly
visit those accounts.
Figure 1: Common functionalities and features in Food Shop application.
Home button, Sign out button, location
button, social media following buttons and a
set of buttons depicting links with about us,
contact, terms and conditions pages.

5 | P a g e
For developing the Farm shop application, majorly al the heuristic principles are followed keeping every
small notation in consideration. The heuristic models used are known as Nielson model of interface
usability. These basically assure every requirement is either fulfilled or not. There are ten standards is
characterized by the Nielsen, for example, Help, and Documentation, Visibility of framework status,
analyze, and recuperate from blunders, Consistency and guidelines, Match amongst framework and this
present reality, Error anticipation, User control and opportunity, Recognition instead of review, Esthetic
and moderate outline, Flexibility and proficiency of utilization, Help clients perceive, and Overall key
recommendations. Every principle is implemented on Farm shop application so that each and every user
experiences a smooth way of dealing.(Neilsen,1995).
All the issues faced at the user end are resolved on a clear-cut basis by providing the features like
password resetting incase of loss of login details, generating the current location and the distance with
time that will be taken to deliver the ordered gift or food items by the customer, for this a map is
inculcated in the Farm shop application to solve the queries in terms of delivery time at user end. Give
affirmation message to the client when they play out any activity like present the data and add the data
to the Farm shop application. All the issues are well resolved at every end.
Farm shop application reflection on a different basis.
The farm shop application is developed and designed to solve the issue of standing in long queues and
the increased time complexity in the competing busy world. Every single functionality including the user
security for ordering the food or gift items in terms of payment confirmation and record maintenance is
served successfully by the farm shop. This added screenshot of the profile maintenance of the user
allows systematic arrangement including an addition of user image, wish list section for storing the
further required items. Also, there has been availed a section for help and FAQ ’s to serve in case of any
other query arises at the user end. With this, a user can manage the security settings of his /her account,
save the card details for further payment on orders. With this, a notification management option is also
given through which if user wishes want to get notified on every upcoming deal of Farm shop, the
individual would be notified through the application(Joyce,2017).
Figure 2: Profile management.

6 | P a g e
Figure 3: Contact section depicting help and documentation.
The contact section itself is the biggest help as if any user faces issue related to the application at any
cost or terms, it would be perfectly assisted with norms on using this contact us section through email
process or the phone number. The help and documentation is the wholly implemented heuristic
principle in this application for serving a smooth environment for users.
Section depicting requirement of users.
 In this, the functionalities gave ought to be noticeable and effectively retrievable. Additionally
the significant worry in this about making the items, alternatives, and activities obvious so the
client getting to ought not to need to recall the exchange part without any difficulty in recover
the conceivable functionalities.
 There ought not to exist any contemptuous information, if exists then it just influences the
pertinence of real information. Each and every unit exhibit influences the significance.
 As indicated by this heuristic rule if any misstep is done coincidentally a crisis exit is required to
leave the state.
 As indicated by this heuristic standard, there ought not to exist any of the working symbols
benefiting comparable capacities regardless of whether they are available more than once in the
framework.

7 | P a g e
Justified view of Farm shop application design
The Farm shop application serves the web-based shopping stage for customers to determine the issue of
remaining in long lines of shopping centers and shops for obtaining nourishment and blessing things.
The interface of Farm shop profits an arrangement of functionalities as various connected pages like
login the application, benefiting the menu bar picking whatever blessing or nourishment thing the client
needs to buy likewise, with this there exists an element winning unique arrangements and rebates for
simple and mass buying as far as sustenance and endowments. The heuristic models utilized are known
as Nielson model of interface ease of use. These fundamentally guarantee each necessity is either
satisfied or not. There are ten benchmarks is portrayed by the Nielsen, for instance, Help, and
Documentation, Visibility of system status, investigate, and recover from bumbles, Consistency, and
rules, Match among structure and this present reality, Error expectation, User control and opportunity,
Recognition rather than survey, Esthetic and direct diagram, Flexibility and capability of usage, Help
customers see the features availed by Farm shop (Swaid,2017)
.
Major requirements to develop application interface of the Farm shop.
 To plan the application, center around different factors, for example, client prerequisites,
business necessities, confinements, and outline rule or ease of use rules that are given by the
Nielsen. The client prerequisites are given as the application ought to contain fitting textual style
and shading in the application.
 As per the client requires the application should simple and alluring and it ought to be open to
the new and experienced the two sorts of clients. The business necessity for the application
planning are application should secure application and client information. The Nielsen gives ten
ease of use guideline to plan the application that is given as Help, and Documentation, Visibility
of framework status, analyze, and recoup from blunders, Consistency, and models, Match
amongst framework and this present reality, Error counteractive action, User control and
opportunity, Recognition instead of review, Esthetic and moderate outline, Flexibility and
productivity of utilization, Help clients perceive, and Overall vital proposals. With this ease of
use guideline, we built up a simple and alluring application for the clients.
 The application ought to contain different usefulness and highlights to make application great
and resolve finish issues of the toll street. The confinements are given as just enrolled a client
can get to the application. The main client should enroll them in the application then login in the
application. After login, clients can get to the Farm shop application.
 The outline and convenience guideline are totally followed in the Application on each screen

8 | P a g e
Discussing the interface of the Farm shop.
Figure 4: a Welcome page of Farm shop app.
Welcome page of “Farm shop” simply depicts how the application will be displayed when opened, firstly
the welcome popup for the user maintains the application marketing value and then the user has
availed two options either to login or sign up. Login is for those who have already signed in and
registered. Moving to another page. Some of the application pages following heuristic principles very
strictly have been depicted below.
Figure 5: Notification management page.

9 | P a g e
Notification section is one of the important most important parts of application interface in Farm shop
as the user gets time to time well-updated notification about the latest deals related to gift as well as
food items. This page also contains the common feature set like locations mapping, social media
following icons and ultimately the home button.
Figure 6: Feature of Combo meal page

10 | P a g e
Figure 7: Feature of availing categorized shopping.
In the above two images first one namely Combo meal page shows the meals available in combo so that
user with less budget can also afford the food to buy. With this in the second one, the Feature of availing
categorized shopping is done by the Farm shop. This categorized feature for shopping gives the user a
better experience in the interface for a smooth and easy purchasing.
Figure 8: Location figuring.

11 | P a g e
Figure 9: Order booking details
Above given are the feature depiction or booking detail maintenance of orders confirmed or canceled by
the user and the location figuring feature so that the user can easily track the order being confirmed.
Conclusion
The reflection of each and every section of the Farm shop application has been done successfully. For
the Local Farm Shop, conveying the portable application for the disposal of every single existing issue
viably. For this, it is important to gather the information and data for every one of the issues that are as
of now looked by its clients or clients. Every one of the issues is dispensed precisely with the
organization of this versatile application. In this evaluation, structured wireframes are used to identify
the pages which meet every single necessity of Farm Shop. The arrangement proposed for Local Farm
Shop ought to be able to kill every one of its issues. The customers of the Local Farm Shop will likewise
wind up ready to give its administrations on the web and will likewise make every one of the customers
ready to speak with the association with the utilization of cell phones through the usage of digital
networks.

12 | P a g e
References
 Nielsen, J., & Molich, R. (1990, March). Heuristic evaluation of user interfaces.
In Proceedings of the SIGCHI conference on Human factors in computing systems (pp.
249-256). ACM.
 Swaid, S., Maat, M., Krishnan, H., Ghoshal, D., & Ramakrishnan, L. (2017, July).
Usability Heuristic Evaluation of Scientific Data Analysis and Visualization Tools.
In International Conference on Applied Human Factors and Ergonomics (pp. 471-482).
Springer, Cham.
 Joyce, G., Lilley, M., Barker, T., & Jefferies, A. (2017, July). Mobile Application Usability
Heuristics: Decoupling Context-of-Use. In International Conference of Design, User
Experience, and Usability (pp. 410-423). Springer, Cham.