Creating an Elevator Pitch for Farm4You Organic Farming Business

This assignment presents an elevator pitch for Farm4You, an organic farming company focused on bringing organic farming to people's homes in NY and LA. It details the company's mission, target market (including teenagers, housewives, earning members, and large corporates), and competitive advantages over companies like The Phantom Gardener, The Natural Basket, and Mini Farm Box. The pitch emphasizes customer involvement and education, highlighting the company's aim to provide an experience alongside the service of creating organic kitchen gardens. The analysis also covers the size of the opportunity, potential for expansion, operational needs, team structure, leadership, strategic management issues, and the overall business model, emphasizing the health and trendiness associated with organic farming.

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Elevator Pitch
Student Name:
Institute Name:

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Farm4You
An organic farming company that takes organic farming to the
people in the comfort of their homes. With a variety of more than 200
different exotic fruit and vegetables, Farm4You brings health, taste
and nature to your backyard! The company is currently in NY and LA

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Elevator Pitch
 Company Name: Farm4You
 Does: Certified organic farmers and installers of organic farms
 Market: homes and offices aiming to grow their own vegetables in an entirely organic manner and are
willing to be a part of this experience
 Makes Money: by creating organic farm/gardens at home and organic farming consultancy
 Like Other Companies: The Phantom Gardener, The Natural Basket and Mini Farm Box
 Will Succeed Because: we not only install organic farms at homes but ensure that the customer is a part
of this process as well; we believe in educating the customer throughout, maintaining the transparency
and their interest in the activity. Right from purchasing to creating, the customer involvement is 100%
 Aims and Goals: the strategy is to provide the service of creating an organic kitchen garden or farm
alongside providing an experience to the customers by their involvement in the process.

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Size of Opportunity and Managing
Change
Farm4You will have its market in all the possible homes and offices of NY
and LA. We also plan on expanding to houses and corporate offices of the
state to better promote this habit of organic farming.
The current operational needs are sufficient, however for the sake of
efficiency a better MIS system is to be installed to streamline all the work.

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Target Customers
Teenagers, Housewives, Earning members of the family and Large
Corporates.

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Market Size
 Corporate Firms in NY: the
city is a safe house since all
the large cap, medium cap
and small cap companies are
present here
 Stay at Home NY: 32%
 Corporate Firms in LA: the
city is famous for its night life
and casinos. Expansion here
is difficult, but not impossible.
 Stay at Home in LA: 29%

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Competition
 The Phantom Gardener, The Natural Basket and Mini Farm Box are all
established companies.
 The advantages these companies have over us is in terms of man
power, marketing and customer base which is quite loyal to them.

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Team
A well formed team is essential to carry out the work and at the same time
gain new customers.
 Operations team: gardeners and farmers who help us install new
gardens for the people.
 Administration: focuses on finances and business/investor relations
 Marketing: focuses on creating strategies for more customer reach

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Leadership and Strategic Management
Issues
 Internal leadership plays an important role here; the leader is
decisive of the way things will happen, the procurement, and the
services to be provided!
 Strategic Management issues in the company do not arise much
out of information and technology. However, the lack of a
cohesive MIS can for sure contribute towards lack of systematic
functioning.

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Business Model
 People consider organic farming as healthy and trendy. Making
them a part of this experience is what our edge is over others.

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Reference
 Magazine, S. (2019). Santa Clarita Magazine. Retrieved from
https://santaclaritamagazine.com/2019/02/spring-home-garden-directory-
march-2019/
 Schoemaker, P. J., & Krupp, S. (2013). Strategic Leadership: The Essential
Skills. Retrieved from https://hbr.org/2013/01/strategic-leadership-the-
esssential-skills
 Durden, O. (2018). Why Is Strategic Management Needed? Retrieved from
https://smallbusiness.chron.com/strategic-management-needed-
61313.html

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Thank You