Farmdrop Business Plan: Analysis of Growth and Market Strategy

This report presents a comprehensive business plan for Farmdrop, an online grocery shop specializing in ethically-sourced, organic food products. It details the company's mission, vision, and background, followed by a SWOT analysis identifying strengths, weaknesses, opportunities, and threats. The plan outlines product descriptions, marketing strategies incorporating the marketing mix (product, price, place, promotion, people, process, physical distribution), and digital marketing approaches leveraging platforms like Facebook, YouTube, and Twitter. A competitor analysis using Porter's Five Forces model assesses the bargaining power of customers and suppliers, the threat of new entrants, and competitive rivalry. The report also addresses operational aspects, financial planning, and monitoring and evaluation mechanisms to ensure the successful implementation of the business plan. Desklib offers a range of similar solved assignments and past papers for students.

BUSINESS MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Business plan:..............................................................................................................................3
Business plan of Farmdrop..........................................................................................................3
Competitor’s analysis:.................................................................................................................8
Operations....................................................................................................................................9
Financial planning........................................................................................................................9
Monitoring and evaluation:......................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Business plan is a written document that describe the company core business, activities
and objective or set of action that it is planning to undertaken in order to achieve the end
objectives. Entrepreneurship can be defined as action that are taken by individual to implement
the new plan, ideas of selling goods and services so that it can earn high profit margin. This
report has depicted crucial information related to small business that is Farmdrop which is
engaged in selling organic food products to end customers for satisfaction of their wants in
desired manner. It has covered SWOT analysis, objectives and action that would be undertaken
by firm in future scenario. Study will also explore varied parameters of business plan, for
strengthened functional growth and primitive development as per keen vision oriented paradigms
to bring explorative business benchmarks worked on.
Business plan:
Business plan integration, will be worked on towards strengthened wide scale operations
fundamentally for retained growth primitively. Farm Drop will be able to develop on new
extended products range and services for gaining customers benchmarks worked on rapidly.
Formulation of business plan, will be also heading on towards synchronize extended diversity
goals for connecting towards productive scope worked on fundamentally.
Business plan of Farmdrop
BUSINESS PLAN
Executive summary
This is business plan pertaining to Farmdrop that is planning to grow and expand its business
operation through conducting market research, setting objectives and improving its strategy for
better outcome. This plan has included key information related to mission, company background,
SWOT analysis, products description, competitors’ analysis and financial planning.
Mission statement
The mission of company is “to enable everyone to buy the freshest seasonal food at right price
and direct from local producers”. Company is making use of innovative technology in order to
transparently inform customers about its valuable products and services which further lead in
building relationship between the makers and eaters of real food. Hence, the motive of
organisation is to satisfy the wants of customers by satisfying their wants beyond their

expectancy level.
Vision: Farmdrop company has vision to extend new range of fresh organic grocery products for
all range of customers, with high range commercial expansion goals and advance on wider
productive diversity. Business has to also further scale up extended new technical products and
services, for synchronized innovation and creative vision growth fundamentally on extended
parameters. Vision is also to serve change, by informative new competencies and extended multi
channels operations to determine extended competitive functional goodwill (Chang, 2021).
Company background
Farmdrop is online grocery shop that aims in selling food products that are being manufactured
by local farmers, producers and fisherman to satisfied existing wants of the customers in
effective manner. Furthermore, organisation emphasis on offering farm to table food products to
the end customers living in Great London and different parts of countries. It also believes in
unique business model and digital technology with an motive to bring food and end users closer
for effective satisfaction. Farm Drop strategically aims to adhere towards keen improvement to ej
SWOT analysis
SWOT analysis is model that helps in understanding the strength, weakness, opportunity and
threat of business, so that alternative method could be identified to make optimum use of
available opportunities in external environment. Internally company faces extended challenges,
where business untapped growth fundamentally has to be evolved for dealing with competitive
business benchmarks. Hence, the SWOT analysis of farm drop can be explained in detailed as
follows:
STRENGTH
1. Strong brand image: Company have
strong brand image or reputation in
mind and hearts of the customers that
has influence maximum number of
people to be part of the organisation.
2. Offer better quality products:
Secondly, it can be stated that
farmdrop is famous for offering
WEAKNESS
1. Having small operation: Currently,
the organisation is having small scale
of operation in terms of providing
products and services, employees and
market share in external environment.
In another words, limited market share
lead in creating challenges for smooth
operation of organisation

qualitative products and services to
customers. This has helped in adding
more individual within the
organisation.
3. Low cost of production: Farmdrop
focus on reducing its cost of
production through making optimum
use, reduce amount of wastage and
delivered maximum value to end user.
Lower cost of production signifies
scope to leverage untapped growth,
enhance new scale expansion
technically (Chang, 2021).
2. Limited source of funding:
Moreover, it can be stated that
Farmdrop have limited source of
funding or finance that could be used
by organisation to promote its
operation.
3. Higher competition: The brand faces
extended business competition, within
industry goals for bringing wider scale
fruits and vegetables services within
organic grocery storage. Also, this has
to be prioritized up for retained up
growth fundamentally based on
extended growth criteria diversely.
OPPORTUNITY
1. Enter into new market: The
company have opportunity to grow
and expand its business in external
market. As demand of organic and
healthy products are increasing at
rapid stage that has provided
opportunity to organisation to earn
high profit margin.
2. Investment in technology: Moreover,
company have opportunities to invest
in new technology such as computer,
making use of digital marketing to
THREAT
1. Covid-19: It is one of the biggest
threats for company as covid-19 has
results in decreasing sales and revenue
of maximum organisation. Pandemic
has come up as one of the severe
threat, where new business are facing
challenges.
2. Changes in government policies:
Furthermore, the policies of
government are ever changing hence
they are directly impacting on
effective operation of company.

attract customers. This will help in
inducing and retaining maximum
number of individual within firm for
longer time frame.
3. Competitive market expansion: The
company has to retain extended
growth worked on, for rapid scope
expansion within new arenas on
untapped goals dynamically.
Government policies enhancement,
also comes as challenge for business
to primitively enhance new untapped
strategic benchmarks.
3. Increase in competition: The third
threat for organisation is increasing
competition level in food and service
industry. As there are new companies
entering into the market to enjoy high
profit margin and market share.
Product description
Farmdrop deals in ethically-sourced baby & kids, household, pets and deli products so that range
of customers can be attracted to be part of the organisation. Company have attractively package
its products so that customers care influence to have it in order to satisfied their wants. Complete
labelling has been done at the back of package so that people can view products detail that is
price, manufacture and expiry date (García Gimeno, 2021). Best varieties of fruits and
vegetables, will be supplied on by Farm Drop for retaining organic products range within supply
benchmarks within extended paradigms. Also grocery and cooking products will be available,
where digital website platforms further bring on company new opportunity for extended derived
rapid scale expansion. Products will be highly organic, fresh and innovatively supplied as per
company business goals for retained growth functionally based on primitively.
Marketing plan
This is plan that contain detail pertaining to marketing strategy that would be utilised by firm to
promote its products and services in order to earn high profit margin. In another words, it is
advertisement strategy that would be utilised by the organisation to sell its products to customers
for satisfying their wants (Pino Sales., 2020). Product, price, place, promotion, people, process
and physical distribution are various marketing mix strategy that will be implemented by firm to
stay ahead in competition. Such as:

 Product: The company delas in highly qualitative products and services so that needs of
customers can be satisfied in effective manner. It deals in all type of food products that
are source locally so that customers can have fresh food at their door steps. Along with it,
24 *7 hours services being rendered to end users that has lead in creation of strong brand
image of firm in mind of people living within society.
 Place: The Farmdrop has decided to provided its products and services at online as well
as offline platform so that customers can easily access the same. Online platform has
offered platform to individual to easily select products and services as per their
requirement and meet their desired. While, offline method has offered choice of
customers to personally come at store and make purchase.
 Price: The company has decided cost skimming strategy, in which it has focus on
offering its food products to customers at lower price possible. It has find alternative
method that could be used to reduce the price of products and delivered maximum value
to end user (Kotěšovcová, 2020). Hence, low pricing strategy has helped company in
achieving competitive advantages.
 Promotion: Furthermore, firm has promoted its products and services by advertisement
through digital media, public relationship, sales promotion and offering products at
discount price. Farmdrop has advertise its products on social media, its official website so
that the customers can easily review price and products offered thereby take necessary
decision to purchase in order to satisfied wants.
 People: The company have employed highly dedicated, determined and qualified
employees in the firm that has helped in enhancing profitability and meeting needs of
maximum number of customers. Along with it, Farmfood has trained employees related
to the way specific task must be done so that end objectives can be achieved.
 Process: Firm has clearly defined the process and procedure that are followed by
company to offer products and services to end users. These has helped in maintaining
quality of services, delivering in limited time possible. Likewise, it is also engaged in
process of marketing, sales, promotion, production and many others.
 Physical distributions: Farmfood deal in qualitative product that has helped in creating
strong reputation of the firm in minds of maximum number of customers. It makes strong
relationship with suppliers that has helped in getting delivering of products in minimum

time frame (Watson, McGowan and Cunningham, 2018). At the same time, it has
complete detail on its official website pertaining to products, price and other necessary
information that is useful for customers to take decision related to making purchase for
satisfying their wants.
Digital marketing strategies:
Farm Drop, will be using digital platforms such as Facebook, Youtube and Twitter for
promotions of various products and services. The digital marketing will derive extended
channels of marketing and promotions, for strengthening untapped promotions for functional
growth strategically (Chang, 2021). Also digital marketing will primitively open up scope for
Farm Drop to develop up new scope for company to evolve on. Digital marketing strategically
plays keen role to deliver optimum expansion fundamentally and enhance wider scale growth
determined on towards larger scale market expansion.
Also, digital vision expansion will be determined on towards gaining extensive growth worked
on for leveraged benchmarks attained up for primitive scale worked on. Digital marketing will
have to be worked on, for retained growth standards and enhanced on scope for technical
expansion.
Competitor’s analysis:
Porter five force model, will enable competitor analysis to be developed on actively for retaining
untapped functional criteria towards extended domains within longer time frame. Farm Drop
competitor’s analysis will be as follows: Bargaining power of customers: Fram Drop has reasonable prices for customers, where
bargaining power of customers is low as customers feel that services are productive and
highly effective.
 Bargaining power of suppliers: Farm Drop bargaining power of suppliers is moderate,
where new extended completion is rising variedly where adherence towards optimum
new technologies have to be worked on (Chang, 2021).
 Threat of new entrants: Start-ups are increasing, where new entrants in industry is
diversely rising for extended time period growth functionally. Competitive rivalry: Fram Drop faces competitive rivalry on extended levels in high
growth factor, where competitive benchmarks is huge and also rapidly growing. New
demands among competitive business goals, is further found to be strategically essential

for gaining new productive growth worked on.
 Threat of substitutes: The force is medium, as market has substitutes yet industry
offerings demands best quality parameters for leveraging customers’ demands
informative.
The porter five force model stages enhances primitive scope for gaining untapped
benchmarks worked on, where Farm Drop systematically enhances wider range efficacy
on extended developed targets diversely.
Operations
Farm Drop aims to deliver best fast integrated services among varied range of fresh food, fruits
and seasonal vegetables which significantly will be served with high quality parameters.
Operations within Farm Drop, has been also rapidly improved on for bringing functional growth
by organizing untapped business expansion to bring on primitive competitive strengths worked
on. Supply chain management will be fast, and with best innovation to bring on untapped higher
ends meet for gaining customers productive goodwill developed on (Šrámek, 2021).
Extended business plan will be also adhering towards rapid fundamental growth, for quest
expansion as per keen new operative vision and extended technical scope. Also supply chain
demand antiquity will be worked on, for developed on rapid scale growth strategically and to
evolve on for extended diversified benchmarks. Fresh groceries and fruits will be delivered
among customers as per demands among customers, where wider scale growth fundamental
demand will be headed on for retained functional goodwill. The operations, in competitive
industry can be enhanced on by strategic vision growth, and quest operative rise on technical
scope for productive competencies. Company further retains towards extended growth and
determined keen domains, to be worked on for wider scale technical paradigms.
Financial planning
The finance plan formulation will enable company to attend extended rise in new machinery
investments, technologies practical implementation and further diversified usage of best
investments for functional growth. Financial plan integration will develop expertise, technically
to improvise up scope for extended business benchmarks based on keen domains worked on.
Farm Drop company will be also integrating best finance structure, to develop competitive

benchmarks extensively.
Particulars Amount
Technology investments 10,0000
Digital promotions machinery 12,000
Supply chain machinery 10,000
Fruits and Vegetables 15,000
Expertise oriented workforce 13,000
Total 50,000
Key points of finance plan:
 The Farm Drop company has to also adhere towards new scale extended finance plans,
for integrating fundamental growth rapidly on determined targets on wider business
goals. There has to further critically adherence developed on finance plan, where inputs
and outputs strategically enhances scope to leverage rapid growth worked on.
Farm Drop has to also bring on extended focus on KPIs to bring change functionally worked on
for technical oriented growth, based on productive scope worked on for retaining untapped
business benchmarks (García Gimeno, 2021). Also inputs and outputs have to be implemented
on, for retained functional growth and technical business scope for determined growth optimum
scenarios rise.
 Plan has to be also integrating towards finance optimisation, and significant working
exposure growth for retaining untapped competitive benchmarks worked on for also
developing rapport in untapped goals.
KPI in financial plan: The KPIs will enable financial plan to be enhanced on rapidly for
improved business expansion strategically, based on gaining untapped new scale informative
growth worked on (Pardede and et.al, 2022). Financial plan KPIs will determine keen untapped
goals, to technically improvise new scale rise on extended domains for retained business
extended growth. Customers goodwill: Farm Drop by analysing customer goodwill, within KPI will be
able to develop competitive market growth. Customer goodwill and personified
diversification can be attained, by fostering specific functional growth in business
domains. By strengthening customer’s goodwill, Farm Drop will be able to functionally

enhance on new technical oriented domains, for retaining strengthened benchmarks.
 Higher revenue parameters: Farm Drop by analysing higher revenue attained on
business paradigms, will be able to retain untapped new goals oriented towards higher
business goals. Farm Drop by developing new scale growth in revenue outputs, will be
able to thrive innovative change rapidly towards strategic targets. Quality oriented
revenue will be able to enhance wider scale determined paradigms innovatively, where
Farm drop has been extending untapped goals towards extended domains profoundly .
 Social media reviews: Farm Drop by evaluating social media reviews, will be able to
develop in depth critical analysis on social media promotions expansion fundamentally.
By developing critical rise on social media platforms will be able to competitively,
enhance on extended diverse growth practically. The social media reviews among
customers will enhance operative diversity, bring on extended productive growth goals
functionally and deliver new changes diversely on multimedia business domains (Dal
Mas and et.al, 2021).
Monitoring and evaluation:
Farm Drop will be also developing monitoring and evaluation of all developed business
strategies, to leverage competitive growth stages on directive steps for planned up expansion on
varied directions. By monitoring, evaluation new changes will be able to be developed on
strategically for extended time period on competitive business framework within untapped goals
for gaining rapid growth strategically (Rose, 2021). Monitoring will be also done on social
media platforms to technically enhance vision oriented growth fundamentally, based on scaled
up targets for wider scale horizons. Final changes in business plan will be evaluated and
monitored, among customers for retained untapped competitive goals which determines to
keenly enhance on wider scale growth strategically.
Implementation of evaluation strategically enhances scope towards keen domains working, for
developed on growth towards competitive business benchmarks.
CONCLUSION
The report has concluded business plan implementation importance in start-up plan for
bringing on wider scale growth, and advance on scope towards practical keen expertise

parameters within longer time frame. Farm Drop company will be able to develop strategic
growth in delivering new range of organic fresh fruits and vegetables, seasonal supply range
which strategically enhances determined growth. Study has concluded stringent innovation,
usage of marketing and business domains for determined developed competitive paradigms to
attain diverse growth rapidly. Marketing and digital social media promotions rapidly advances
scope to pertain towards longer term primitive growth benchmarks rapidly. Farm Drop company,
have to be technically orient on strategic rapid scale diversification fundamentally on untapped
business aspects based on wider scale domains.

REFERENCES
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