Farmers Trading Company: A Project on Launching Personal Care Products

This project focuses on the launch of personal care products at Farmers Trading Company, a New Zealand retail chain. The project outlines the scope, including product launch, venue selection, social media utilization, and marketing plan development, while excluding supplier details and specific theme information. The project follows a structured approach, detailing the initiation, planning, execution, and closure phases, including key deliverables such as key audience identification, product development, and marketing plan. The project includes a work breakdown structure, a Gantt chart, and an activity diagram to illustrate the project timeline and tasks. The project is expected to be completed within 68 days with a budget of $45,600, leading to increased annual revenue for the organization. The project emphasizes the importance of effective project management principles.

Launching of personal care products in Farmers
Trading Company, New Zealand
Name of the student
Author’s Note

Introduction
• The paper mainly reflects on the Launch of personal care
products in Farmers Trading Company, New Zealand.
• The farmers trading company ltd is one of the department
shore chain in New Zealand.
• The company mainly specializes in family fashion,
beauty, hardware, furniture and more.
• The new product launch is arranged in order to attract
more number of customers

In-scope
In-scope of the project include:
• Launching of the product
• Selecting venue for launching the product
• Utilization of social media activity
• Development of marketing plan
• Completion of project within expected budget and
time

Out-scope
Out-scope of the project are listed below:
• Information regarding the suppliers are not given
• Details about the theme is not provided

Project milestone
Milestone Completion date
Milestone 1: Completion of initiation phase Tue 12-02-19
Milestone 2: Completion of planning phase Thu 28-03-19
Milestone 3: Completion of execution phase Mon 21-01-19
Milestone 4: Completion of closure phase Wed 24-04-19

Project deliverables
The deliverables of the project are listed
below:
• Key audience identification
• Product development
• Marketing plan development
• Venue selection
• Launching of the project

Work breakdown structure
Launching of personal care
products in Farmers
Trading Company, New
Zealand
Initiation phase
Business case
developmeny
Cost benefit analysis
Checking market
conditions
Development of
charter
Team members
recruitment
Milestone 1:
Completion of
initiation phase
Planning phase
Project plan
Resource plan
Finacial plan
Quality analysis
Risk management
plan
Acceptance plan
Communication plan
Procurement plan
Milestone 2:
Completion of
planning phase
Execution phase
Key audience
identification
Development of
product
Marketing plan
development
Result measurement
Selection venue
Selection of theme
Selection of event
timing
Social media activity
Planning for project
follow up
Product launching
Milestone 3:
Completion of
execution phase
Project closure phase
Post-project review
Stakeholders sign
off
Project
documentation
Milestone 4:
Completion of
closure phase

Gantt chart

Activity diagram

Conclusion
• It can be concluded that the personal care products will be launched successfully within 68
days within budget of around $45,600
• Due to the launch of the products, the yearly revenue of the organization increases.
• It is quite necessary to use proper principles of project management for handling the new
product launch successfully

References
• Kerzner, H. (2017). Project management metrics, KPIs, and dashboards: a guide to
measuring and monitoring project performance. John Wiley & Sons.
• Joslin, R., & Müller, R. (2015). Relationships between a project management
methodology and project success in different project governance
contexts. International Journal of Project Management, 33(6), 1377-1392.
• Svejvig, P., & Andersen, P. (2015). Rethinking project management: A structured
literature review with a critical look at the brave new world. International Journal of
Project Management, 33(2), 278-290.
• Špundak, M. (2014). Mixed agile/traditional project management methodology–reality
or illusion?. Procedia-Social and Behavioral Sciences, 119, 939-948.