Farmers Trading Company: Project Management for Personal Care Launch

This case study examines Farmers Trading Company, a mid-market departmental store in New Zealand, and its project to launch personal care products. The analysis covers the company's mission, vision, core competencies, and project management processes, including initiation, planning, execution, monitoring, control, and closure. The project management plan includes an executive summary, scope statement, milestones, deliverables, a work breakdown structure, project schedule with resources and budget, and an activity diagram using CPM. The study also discusses leadership challenges, reasons for project failure, key traits of successful team leaders, the link between strategic business objectives and project goals, elements for project success, and quality assurance tools. The goal of the product launch is to enhance sales, build trust, increase revenue streams, capture market share, and provide a competitive advantage.

Running head: PROJECT MANAGEMENT
Case Study: Launching of personal care products in Farmers Trading Company, New
Zealand
Name of the Student
Name of the University
Author’s Note

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PROJECT MANAGEMENT
Table of Contents
Task 1.........................................................................................................................................3
1.1 Introduction about the selected entity..........................................................................3
1.2 Examining mission as well as vision statement..........................................................3
1.3 Core competency of the selected organization............................................................4
1.4 Illustration of project management processes.............................................................4
1.5 Explanation of the core competency of the selected business entity...........................6
Task 2.........................................................................................................................................6
B. Project scope statement.....................................................................................................7
C. Project milestone...............................................................................................................7
D. Project deliverables...........................................................................................................7
E. Work breakdown structure................................................................................................8
F. Project schedule.................................................................................................................8
G. Project activity diagram using CPM..............................................................................14
Task 3.......................................................................................................................................14
3.1 Discussion about the five challenges of being a leader..................................................14
3.2 Evaluating five main reason of project failure...............................................................15
3.3 Discussion of five key traits of team leader for imperative for success completion of
project goals.........................................................................................................................16
3.4 Link between the strategic business objectives as well as project management goals. .18
3.5 Five elements for making the project successful...........................................................18
3.6 Definition of project quality as well as proper illustration about the application of
various types of tools that are needed for the quality assurance of project management....19
References................................................................................................................................25

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PROJECT MANAGEMENT
Task 1
1.1 Introduction about the selected entity
Farmers trading company is one of the mid-market departmental store in New Zealand. It
is mainly based on Flat Bush, Auckland and it is found that 59 stores of the organization are
generally operated by the farmers of New Zealand. The organization is specialized in selling
fashion, homeware, beauty, electronics, large appliances as well as furniture (Farmers, 2019)
The main business scope of the organization is to provide proper services to the customers at
a cost-effective price. Presently the organization is generally located in Northland, Auckland,
Gisborne, Hawkes Bay, Wellington, and Canterbury, Otago, Southland, Taranaki and more.
In addition to this the organization helps in providing online shopping experience to the
customers so that the customers can easily shop online and can get the delivery at their home.
As the organization has a reputation in the market, it needs to face number of competition
from the competitors who are generally handling retail business.
1.2 Examining mission as well as vision statement
The mission statement of the organization is to give the customers with high quality of
products at value for the money prices. Whereas the vision statement of farmers trading
company states that the company wants to be one of the preferred provider of various types of
financial services for the employees of the organization. It is found that both the mission as
well as vision statement are compatible with the goals of the organization and it is identified
that the organization helps in providing quality services to the customers at proper value of
money prices (Farmers, 2019). This strategy of the organization will be helpful in attracting
customers as well as helps in providing tough competition to the competitors of the
organization.

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PROJECT MANAGEMENT
1.3 Core competency of the selected organization
There are a number of core competency of “Farmers trading company” and the names of
those organizations are generally reflected below:
 Ezibuy: This Company is considered as one of the top competitors and it is found
that in comparison to farmer trading company the organization generally generates
$580.6K more revenue.
 Glassons: It is also one of the competitor of farmers trading company and it is
identified that the organization generally has 31 fewer employees in comparison
to the farmers trading company.
 Hallenstein brothers: It is also one of the major competitors of Farmers trading
company but it is found that it generally generates 172% revenue for the farmers
trading company.
1.4 Illustration of project management processes
Project management process is generally defined as an administration of the process for
the planning as well as control of various types of services in order to implement the project
successfully (Mir & Pinnington, 2014). This particular procedure after getting approval and it
is totally dependent on the contract that is generally targeted on the initial values of the
procedure as well as on the general project management. The project management procedure
is generally applied by the farming trading company and the phases which are generally
related with the project management process are illustrated below:
Initiation: In the project initiation phase, a business case for the project must be
developed and proper feasibility analysis is generally undertaken for ensuring that the
implemented project will be able to meet the objectives of the organization (Svejvig &
Andersen, 2015).

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PROJECT MANAGEMENT
Planning: After the approval of the project, the next step within a project is to assemble
the propjet team for reflecting the plan that shows how to manage the project and steps for
achieving the goals as well as objectives of the project quite successfully. The project plan
must include proper information regarding the scope, tasks as well as schedule of the project
and moreover it must give proper direction for executing the project successfully.
Figure 1: Project management process
(Source: Created by Author)
Execution: After the planning phase of the project, the project manager takes the
responsibility to assign different types of tasks to the project team members for managing as
well as monitoring the progress of the project by using different types of tools of project
management (Kerzner, 2017).
Monitor and control: For making the entire plan of the project, it is identified that the
entire project is properly actualized, it is necessary to monitor various aspects of the project
properly. Monitoring of the project must be done with the help of reporting as well as by
tracking the quality and schedule of the project effectively.

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PROJECT MANAGEMENT
Closure phase: The project is not over once the goals as well as objectives of the project
are generally over. In the closure phase of the propjet it is quite necessary to review all the
steps that are generally undertake within the project by making a documentation which can be
utilized in the future.
1.5 Explanation of the core competency of the selected business entity
With the help of the propjet management approach, the organization launches personal
care product which will not only enhance the sale of the organization but also helps in
providing proper competitive advantage to the core competence of the organization. With the
help new product launch, the organization will be able to build trust, increase revenue streams
as well as capturing the market share (Serra & Kunc, 2015). Moreover, with the help of this
concept the organization will be able to provide tough competition to the organizations.
Task 2
2.1 Project management plan
A. Executive Summary
The paper mainly reflects on the Launch of personal care products in Farmers Trading
Company, New Zealand which is one of the department store chain in New Zealand. It is
found that the company mainly specializes in family fashion, beauty, hardware, as well as
furniture. The main aim of the organization is to launch personal care products within the
organization for increasing sales as well as for providing competition to the organization. It is
found that the paper provides appropriate information related with project scope, project
milestone as well as project deliverables. Moreover, the project schedule helps in reflecting
the time, budget, needed resources as well as dependency of the project activities.
Furthermore, the activity diagram is also provided in this paper.

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PROJECT MANAGEMENT
B. Project scope statement
In-scope
The in-scope statement of the project is generally listed below:
 Launching personal care products
 Selection of proper venue for launching the product
 Use of proper activity of social media
 Proper marketing plan development
 Completion of launching within expected budget and time
Out-scope
The out scope of the project are generally reflected below:
 Information regarding the suppliers are not provided
 Details regarding the theme is not given
C. Project milestone
Milestone Completion date
Milestone 1: Completion of initiation phase Tue 12-02-19
Milestone 2: Completion of planning phase Thu 28-03-19
Milestone 3: Completion of execution phase Mon 21-01-19
Milestone 4: Completion of closure phase Wed 24-04-19
D. Project deliverables
The deliverables of the project are generally reflected below:

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PROJECT MANAGEMENT
 Key audience identification
 Product development
 Marketing plan development
 Venue selection
 Launching of the project
E. Work breakdown structure
Figure 2: Work breakdown Structure
(Source: Created by Author)
F. Project schedule
The schedule of the project with resources as well as required budget is generally
reflected in the given table below:

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PROJECT MANAGEMENT
WBS Task Name Duration Start Finish Resource Names Cost
0
Launching of
personal care
products in
Farmers Trading
Company, New
Zealand
68 days
Mon 21-
01-19
Wed 24-04-
19
$
45,600.00
1 Initiation phase 17 days
Mon 21-
01-19
Tue 12-02-
19
$
5,920.00
1.1
Business case
development
2 days
Mon 21-
01-19
Tue 22-01-
19
Event manager $ 720.00
1.2
Cost benefit
analysis
3 days
Wed 23-
01-19
Fri 25-01-19 Financial manger $ 960.00
1.3
Checking
market conditions
3 days
Mon 28-
01-19
Wed 30-01-
19
Marketing
manager
$ 960.00
1.4
Development of
charter
5 days
Thu 31-01-
19
Wed 06-02-
19
Event planner
$
2,000.00
1.5
Team members
recruitment
4 days
Thu 07-02-
19
Tue 12-02-
19
Human resource
manager
$
1,280.00
1.6
Milestone 1:
Completion of
initiation phase
0 days
Tue 12-
02-19
Tue 12-02-
19
$ 0.00
2 Planning phase 32 days
Wed 13-
02-19
Thu 28-03-
19
$
13,080.00

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PROJECT MANAGEMENT
2.1 Project plan 9 days
Wed 13-
02-19
Mon 25-02-
19
Event planner
$
3,600.00
2.2 Resource plan 8 days
Tue 26-02-
19
Thu 07-03-
19
Human resource
manager
$
2,560.00
2.3 Financial plan 6 days
Fri 08-03-
19
Fri 15-03-19 Financial manger
$
1,920.00
2.4 Quality analysis 2 days
Mon 18-
03-19
Tue 19-03-
19
Human resource
manager, Risk
analyst
$
1,200.00
2.5
Risk
management plan
2 days
Wed 20-
03-19
Thu 21-03-
19
Risk analyst $ 560.00
2.6 Acceptance plan 3 days
Fri 22-03-
19
Tue 26-03-
19
Event manager,
Event planner
$
2,280.00
2.7
Communication
plan
1 day
Wed 27-
03-19
Wed 27-03-
19
Human resource
manager
$ 320.00
2.8
Procurement
plan
1 day
Thu 28-03-
19
Thu 28-03-
19
Financial
manager, Human
resource manager
$ 640.00
2.9
Milestone 2:
Completion of
planning phase
0 days
Thu 28-
03-19
Thu 28-03-
19
$ 0.00
3 Execution phase 66 days
Mon 21-
01-19
Mon 22-04-
19
$
25,480.00
3.1 Key audience 3 days Fri 29-03- Tue 02-04- Event planner $

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PROJECT MANAGEMENT
identification 19 19 1,200.00
3.2
Development of
product
2 days
Wed 03-
04-19
Thu 04-04-
19
Event manager $ 720.00
3.3
Marketing plan
development
2 days
Fri 05-04-
19
Mon 08-04-
19
Marketing
manager
$ 640.00
3.4
Result
measurement
3 days
Fri 05-04-
19
Tue 09-04-
19
Event manager,
Organizer
$
2,040.00
3.5 Selection venue 1 day
Wed 10-
04-19
Wed 10-04-
19
Organizer, Venue
price[1]
$
6,320.00
3.6
Selection of
theme
1 day
Thu 11-04-
19
Thu 11-04-
19
Event planner,
Organizer
$ 720.00
3.7
Selection of
event timing
1 day
Fri 12-04-
19
Fri 12-04-19
Event planner,
Additional
cost[1]
$
5,400.00
3.8
Social media
activity
2 days
Mon 15-
04-19
Tue 16-04-
19
Marketing
manager,
Organizer,
Additional
cost[1]
$
6,280.00
3.9
Planning for
project follow up
2 days
Wed 17-
04-19
Thu 18-04-
19
Organizer $ 640.00
3.10
Product
launching
2 days
Fri 19-04-
19
Mon 22-04-
19
Event manager,
Event planner
$
1,520.00
3.11 Milestone 3: 0 days Mon 21- Mon 21-01- $ 0.00

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PROJECT MANAGEMENT
Completion of
execution phase
01-19 19
4
Project closure
phase
2 days
Tue 23-04-
19
Wed 24-04-
19
$
1,120.00
4.1
Post-project
review
1 day
Tue 23-04-
19
Tue 23-04-
19
Event manager $ 360.00
4.2
Stakeholders
sign off
1 day
Tue 23-04-
19
Tue 23-04-
19
Event planner $ 400.00
4.3
Project
documentation
1 day
Wed 24-
04-19
Wed 24-04-
19
Event manager $ 360.00
4.4
Milestone 4:
Completion of
closure phase
0 days
Wed 24-
04-19
Wed 24-04-
19
$ 0.00