Innovation Management Analysis and Report: Farmfood Company

This report provides an executive summary and detailed analysis of innovation management within the Farmfood company, a British frozen food supplier. It examines the company's strategies for adapting to future industry trends, focusing on building innovation capabilities, addressing the need for innovation in the food industry by 2020 and beyond, and identifying competitive advantages in the marketplace. The report highlights the importance of innovation in introducing new ideas, processes, and products to enhance business performance, increase productivity, and achieve profitability. It explores Farmfood's approach to process and product innovation, emphasizing strategies for meeting customer demands, improving taste, and utilizing digital technologies. The report also discusses the impact of changing consumer habits, the adoption of organic farming, and the role of modern technology in improving service and distribution within the frozen food sector.

Managing Innovation in Business
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Executive Summary
The assignment has summarised about the concept of Innovation management. Generally, it has
been concerned on overall business capabilities and abilities through innovation in the
organization. In order to create opportunity for introducing new ideas, processes and products.
The report has been focused on the “Farmfood” company which is mainly based on the frozen
food supermarket enterprise. It has introduced the innovation in their business so that it help for
enhancing the business performance. Furthermore, the documentation will explain the overall
business productivity as well as profitability in global marketplace. It has considered the
innovation that will adapt in the organizational advantage. Sometimes, it become an
effectiveness in term of innovation requirement in business 2020 and its Beyond. In order to
measure the innovative capabilities and performance. However, it will summarise the
competitive advantage to gain more popularity for Frozen food industry in marketplace.
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Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
The future of industry 2020 and beyond......................................................................................4
Building future innovation capabilities for organization.............................................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13
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INTRODUCTION
Innovation management is a process that provide brief idea about the overall business
capability in order to create opportunity for introducing new ideas, processes and products. It is
based on the creativity of innovative management and change the goals related to service or
enterprise process. It is the better idea for dividing into different steps such as invention and
imitation. In the global world of enterprise, there will be very little margin for errors, high
competition across countries. While increasing the population, globalization which are more than
one other competitors that has entered into the specific market. Furthermore, innovation
management will be utilizing the tool or platform that always supports for deploying creative
capabilities of workforce. In order to continue development of organization. The innovation
process will be either be pulled as well as pushed through business development.
The report is mainly focused on the “Farmfood” company that will introduce the innovation
in their business. In order to increase the overall productivity as well as profitability in global
marketplace. The documentation will describe about the innovation requirement in business 2020
and its Beyond. Furthermore, it will explain the organizational capabilities which help for
building the future innovation.
MAIN BODY
The future of industry 2020 and beyond.
The chosen organization is Farmfood which mainly based on the British Frozen food supplier
market in Scotland. It was founded in 1995, providing the various type of frozen food item as
well as service. Sometimes, it has been expanding the business which brings more innovation
throughout UK. There are approximately 3000 stored open in different cities (Bezpalov and
et.al., 2019). The organization is mainly produced the various kind of meat in order to provide
frozen food item. It is becoming successful enterprise in global market and support for changing
their business process afterwards, it will be implementing the innovation concept which brings
change in the food item distribution. In 1970, The Farmfood enterprise was setup in Aberdeen
that help to become a successful organization (Baldwin and Curley, 2020). Afterwards, it has
changed the manufacturing process while considered innovative to distribute item by using
online platform. In 1988, the organization had expanded their physical store and maintain the
position in marketplace. Moreover, Farmfood Company provide the better quality of item which
always attracts more customers. In order to encourage or motivate them. The primary aim of
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industry to produce better quality of foods service and other crop which maintaining the facilities
in production.
Food has been considered as integral part of culture and every region of UK. Over last past
years, UK has witnessed an expeditious change in the food industry. Nowadays, it has rapidly
changing the food habits which significantly contribution to the changing trends. It has
significantly influenced the food habits of UK consumers. In this way, it is to be considered as
one of major shift in the food industry (Janjić and Rađenović, 2019). There are lot of people
becoming more health conscious about the harmful effects of chemical as well as fertilizers.
Thus, organization is moving towards organic farming which manufacturing organic food items.
In future, it may choose the organic food industry which are look very promising.
In year 2020, it is likely to witness a drastic change in food trends in UK. So that it
expect to identify the future requirement or need of business in marketplace. On the other hand,
it has examined that increasing the demand of cooked meals in year 2020. This can be possible
when healthy frozen food habit among people. Afterwards, coming year that will be seeing a
specific demand of prepared food in UK. Moreover, it will have a chance to increase the demand
of fresh food and served is guaranteed (Ljovkina, Dusseault and Klochkov, 2019). In year 2020
and beyond, the food habits are changing over time, this is reason for emerging the food trends.
As mention in upcoming years, which are expected to have boom for 2020 and its beyond.
The Frozen food industry has been listed on stock exchange that helping in capture the
current market value, reputation and market share in UK market. Therefore, it become an easier
to create innovation and increasing the demand of industry across world. Many existing
customers are delighted as well as satisfied by completing the task. In another way, it also
motivating and in spring the industry to maintain the better quality of product as well as service.
Innovation is that make a good item and get ready to work on organization for creating delicious
recipes (Ljovkina, Dusseault and Klochkov, 2019). Apart from that modern technology always
supports for increasing the service of fast delivery, online feedback, payment and other raw
distribution. It can be possible when easily improving overall business capabilities and abilities.
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The organizations innovation requirement 2020 and Beyond.
Farmfood limited is based on the British Frozen food super market chain in UK which
providing the better quality of product as well as service. This organization is mainly
representing as frozen food specialist that expanded throughout entire UK. Farmfood company is
generally used the three distribution centres in Cumberland. This organization is mainly focused
on the innovation and added more value in the global marketplace (Mandal, 2019). There are
various specialist consult to manage or handle supply chain, review the current enterprise
operations. Furthermore, it also contribution towards the product as well as service in proper
manner.
The UK Frozen food industry is the currently fastest growing retail enterprise and also
attracting a large number of customers. In this way, the growth is set to continue and combined
with frozen food sales. It also believed that frozen food is well set for future growth and
development. Nowadays, it has identified the complex demand of customer, reaching towards
innovation. Ideally, it always inspire or motivate the customer through innovation in term of
natural health, premiumisation and modern technology. It enabling the convention and provide
the solution to control food wastage. In future, it is adapting the digital technologies concept
which providing the facilities of online. In 2020, Farmfoods Company has already use over-
index online and becoming norms within households (Mariev, Nagieva and Simonova, 2020).
Therefore, the industry has expected to see the positive impact while continuous increasing sales
rate in marketplace.
In 2020 and beyond, farmfood company is mainly focused on the innovation and pro-
activeness that have come to expect from industry. Due to modern technology advancement, it
has an ability of frozen industry to react quickly towards customer trends. Therefore, it has to be
considered as strongest advantage, benefits in that able to provide best quality of product as well
as service. In future, innovation level may depend on the particular product which are important
factor to easily improve perceptions around frozen food item (Szutowski, Szulczewska-Remi and
Ratajczak, 2019). Nowadays, it automatically increases curiosity among people that already
available in marketplace.
In context of innovation, Farmfood Company has been concerned about the innovation so
that they were adapting plant-based diet, frozen ingredient. It is incredibly well suitable for every
challenges. As more customer continue to up their food intake preparation time needed that will
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increase. Furthermore, it automatically reduce the waste in supply chain, it might be rejected due
to appearance that can be prepared for food service.
In 2020 and beyond, it is looking further in future and continued technological
development across the food supply chain, Frozen food items (Ljovkina, Dusseault and
Klochkov, 2019). In another way, it might be increasing the robotic delivery, consumers and
suppliers such as safe in knowledge. In order to maintain the integrity of food item which will
not be compromised in transit. Even, it offering more freedom for customer to purchase frozen
item and eliminating the old concern.
The major innovation around the frozen industry in term of food packaging, given as
looming ban on single use of plastic. With changing the times, existing customers have become
extremely conscious about what they eat (Szutowski, Szulczewska-Remi and Ratajczak, 2019).
Accordingly, it is important for frozen food industry to remain maintain transparency and resolve
any issues. It is the best way to earn trust, loyalty among consumers. It also supports in future to
maintain safety, taste, and price attract more potential client.
Building future innovation capabilities for organization.
Frozen food item are increasingly becoming an integral part of daily diet around global
world. Especially when in UK. The life style have driven food manufacturing in order to produce
the new item and meet the demand of consumers.
Digitalisation is consider as innovation in frozen industry which mainly offering
opportunities in marketplace. It is one of the latest trends driving food market is online grocery
and introduce as new application. Therefore, it is becoming convenient for existing customer to
pick their preferred items (Ljovkina, Dusseault and Klochkov, 2019). In another way, it also
inclined towards online shopping because of factors such as variety and convenience. This type
of digitalization innovation is building the capacity of Farmfood Company to grow business.
With increasing penetration of internet and other use of smartphone which automatically
emerging as one platform for frozen industry. In order to sell their item in UK.
The Frozen food industry is changing in way that require even long-term strategy and action
plan which help for providing the better idea in capabilities, performance of innovation. There
are another consideration beyond the nature of Farmfood Company and their type of markets
supplied through firm strategy (Szutowski, Szulczewska-Remi and Ratajczak, 2019). In this way,
it can be viewed as collection of multiple resources which easily changing the vision and
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perception of industry. The Farmfood company has been selected the resource based strategies
which always influencing the competitive advantage. Afterwards, it is adapting the innovation
which help for recognising resources are likely to shift from one item to another. The strategic
decision must be taken on the basis of technologies, skills and other natural resources. In order to
provide the better idea for positioning innovation and maintain sustainable economic result.
Process/product innovation strategy
The innovation that has been focused on what is considered core frozen items where it
has strongest existing competencies, expertise. The farmfood has adapted the innovation
development strategy for increasing the demand of frozen item in marketplace. The frozen
industry uses this process to focus on meeting customer’s demand for improved taste, lifestyle
changes, convenience. Furthermore, it has been created the attractive consumer item by offering
packaging innovation. It also promoting the health advantage, benefits of existing items. The
health dimension is important factor that require to differentiate innovation strategy. There are
various example of frozen food innovation which may introduced the better nutrition content
with alternative ingredients (Janjić and Rađenović, 2019). Furthermore, by using process
innovation strategy that has established the imperative to achieve better performance, drive the
profitable growth in marketplace. The Farmfood Company has implemented the major
restructuring initiative and its primary aim is to reduce the overhead cost.
This type product/ process innovation strategy will help for food industry to gain
competitive advantage in term of internal reconstructing. In another way, it is useful for
establishing the maintain collaboration between manager and staff members where they can
implement innovation for increasing overall business profitability in marketplace.
McKinsey 7s model
It refers to the tool that analyses organizational design by looking at 7 different internal
elements such as strategy, structure, system, staff, skill and shared value. It provide the better
idea which effectively aligned and allows the firm to achieve its objectives. This model can be
applied to different situation and valuable tool when organization designing an appropriate
strategies.
 Strategy is a process that mainly developed by “Farmfood” company to achieve its
sustainable competitive advantage and successful compete in marketplace. It can be
possible when they will be adapting the product innovation strategy in the organization.
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In this way, it easily targeting the existing customers. But sometimes, it is very hard to
find out the alignment with innovative elements.
 Structure is important aspect of organization to represent the business division, organized
or included the information. Farmfood frozen company is mainly used divisional
structure that always supports for categorizing the different task in proper manner (Janjić
and Rađenović, 2019). In another way, it is necessary to visible and easy for organization
to change the element as per requirement of demand, market trends.
 Systems are becoming processes as well as procedures of “Farmfood” company which
mainly reveal about the enterprise daily activities. In this way, it can easily identify that
how decision are made. The Farmfood Company should use the IT system such as
digitalization concept which help for identifying the overall business efficiency and
performance in terms of growth and development (Ljovkina, Dusseault and Klochkov,
2019). Systems are important area of organization to change entire management style.
 Skills are considered as an abilities that organization employees perform task in well
manner. Sometimes, it may include the capabilities, competencies where they can easily
adapting innovation for targeting more and more customers towards frozen product as
well as services. At the time of business change, it often arise of what type of skills
organizational will really want to need. So as they can easily reinforce its frozen product
expansion new strategy in global marketplace.
 Staff element is an important concept which mainly identifying the requirement of
workforce in “Farmfood” company. This organization is mainly focused on the skilled
staff members where they will help for motivated, recruited trained and rewarded on the
basis of their capabilities (Ljovkina, Dusseault and Klochkov, 2019). In this way, it is
very important for understanding the requirement or need of employees. In farmfood
enterprise, it only hired the skilled people those are putting extra efforts for achieving the
organizational goal and objective.
 Style is basically representing the way in which frozen company managed by high level
managers. They always interact with other staff members. In order to implement action
the action for maintaining the organizational value. In another way, the leader of
“Farmfood” Company that always adapt the management style for establishing
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coordination with colleagues. Furthermore, Management styles are improving the overall
business performance in term of growth and development (Janjić and Rađenović, 2019).
 Shared value is another core element of model which always considered the norms,
standards that give better guidance. The food industry is mainly focused on the staff
member behavior and implement action. Thus, it is helping for maintaining the position
of Farmfood organization in global marketplace.
Action Plan
S.No. Task Description Resource Involved
stakeholder
Time
interval
1. Determine area
that are not
properly aligned
It is initial step to aware
about the element which
aligned in business
process. First of all, I
will use better resource
planning strategy. In
order to identify the
design pattern. If
necessary changes
analysis.
Data
collection
through
different
storing
Business
planner
2-days
2. Evaluating the
optimal
organization
design.
In this step, I will
identify the current
innovation goal,
objective of business.
So that it become easier
for me to pre-
determined enterprise
design. I will try to find
the better optimal
alignment to collect or
gather data.
Equipment’s
Analytical
tool
Managers 5-days
3. Make change in In this process, I will Layout, manager 8-days
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Business use product or process
innovation strategy to
change the structure,
management style. In
order to understand the
organization’s value. By
adapting management
style, I will
communicate with other
member and influence
to adapt innovation in
business operations
(Janjić and Rađenović,
2019).
structure
pattern
through
platform
4. Review and
maintain
By using 7’s model that
continuously review
system, skill, style and
value of business.
Afterward, I will
implement the new
organizational design
and continue to review
or monitor (Ljovkina,
Dusseault and
Klochkov, 2019).
Budget
estimation
Manager 9-days
Table: 1
The action plan is generally representing as implementing innovative concept which help for
increasing overall business performance. Sometimes, it is helping for “Farmfood” Company to
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maintain the coordination among different stakeholders who will implement the different action
within organization.
CONCLUSION
From above discussion, it concluded that Innovation management is to be considered an
important concept in term of business growth and development. It is mainly focused on overall
business capabilities and abilities. In order to create opportunity for introducing new ideas,
processes and products. It is the better idea for dividing into different steps such as invention and
imitation. Furthermore, innovation management will be utilizing the tool or platform that always
supports for deploying creative capabilities of workforce. In order to continue development of
organization. The innovation process will be either be pulled as well as pushed through business
development. In currently, it has found that becoming important to use appropriate innovative
idea which always supports for increasing the demand of business in market. The innovative idea
that have always able to provide the better traction in market to “Farmfood” organization.
It has summarised about the “Farmfood” company that has been introduced the innovation
in their business so that it help for enhancing the business performance in 2020 and Beyond. In
the future, it has been increased the entire productivity as well as profitability in global
marketplace. The documentation can be discussed about the concept of innovation requirement
in business 2020 and its Beyond. Furthermore, it is explaining the organizational capabilities
which help for building the future innovation.
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