Farmfoods: Marketing Mix, Promotional Strategies and Business Analysis

This report provides an analysis of Farmfoods' marketing mix and promotional strategies. It explores how Farmfoods uses the marketing mix elements (product, price, place, and promotion) to attract customers and increase sales. The report highlights the importance of promotional activities, including advertising, direct marketing, and social media, in informing customers and building brand image. It also discusses how Farmfoods utilizes Clubcard services and other promotional channels to enhance customer loyalty and achieve competitive advantages. The conclusion emphasizes the significance of a well-defined marketing mix for business success and profitability, supported by references to academic literature and business practices. This report is available on Desklib, a platform for students to access study resources.

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Promotional activity is the main function of
organisation which uses to inform customers and
increase the sales. This report cover discussion
about marketing mix which uses by Farm foods to
operate and regulate the business.
Marketing mix is the tool which uses by
organisation in order to operate their business
continuously in changing market. Every
organisation uses different element of marketing
for informing customers and increasing their
interest to buy the products. Farmfoods has been
selected the promotion out many element of
marketing mix such as product, price, place and
Whenever a new products and services has been
launched by Farm foods then such channel are uses to
provide the information to customers and encourage
them to buy the products. Other than this, different
offers are also provided by management to customers
on special occasion which helps to increase the sales
and profitability.
CONCLUSION: In business environment, there should
be good knowledge about marketing mix which can
help to attracts number of people and sale them
products. By using promotional mix company can
aware customers regarding products and services and
maintain higher profitability.
REFERENCE
Books and Journal
Gray, D. E., 2019. Doing research in the business
world. SAGE Publications Limited.
Gatti, L., Ulrich, M. and Seele, P., 2019. Education for
sustainable development through business simulation
games: An exploratory study of sustainability
gamification and its effects on students' learning
The promotion in context to selected organisation
as defined:
Promotion: This can be defined as way of
communication between buyer and seller. If there is
clear communication then it will be an opportunity
for organisation to increase the sales and
performance by influencing number of customers.
Farmfoods is larger organisation that uses
advertisement, direct marketing, online marketing,
print media, and social media for the purpose of
informing number of customers and delivering better
quality of products. The organization also uses
Clubcard services to customers with additional
discount. By using all promotional channel chosen
company can access and available easily that helps
to acquire the loyal customers. This is important for
organisation to analyse the needs of customers and
make efforts to provide the kind of products which
helps to make higher profits and attain the
competitive advantages. By using the all channel of
promotion, this company complete the objectives
and attain higher brand image.
Introduction to Business Studies
INTRODUCTION Marketing Mix