Fashion Brand Management Job Application Portfolio: UNIQLO Vacancy

Desklib provides past papers and solved assignments for students. This portfolio showcases a student's application for a fashion brand management role.

Managing People and Careers
COVER LETTER – COPY AND PASTE YOUR COVER LETTER HERE (MAX. 500 WORDS)
London, Middlesex
UB9 3FL
01234567890
Email
1st November 20XX
UNIQLO
Manager Candidate
6th Floor,
1 Kingsway,
London, UK
WC2B 6AN
To whom this may concern,
I am composing this letter as a reply to the advertisement for the fashion brand management
vacancy in your company. I have thoroughly read the job description and I'm certain that my skills
and experience make me a perfect fit for this position. Currently, I am doing my University degree
and I believe my project experience and internships in the fashion Retail Industry will help me take
up this role and confidently work on it.
As per my previous experience, I worked as a fashion sales executive and fashion brand manager as
well. My responsibilities included coming up with concepts for the marketing campaign work on the
market analysis and implement the required steps to lead the brand towards his future
Page 1 of 8
Managing People and
Careers Portfolio
ADD NAME AND STUDENT NUMBER HERE
ADD VACANCY REFERENCE CODE HERE

Managing People and Careers
development. Since I had worked mostly on branding and marketing campaigns as a fashion
executive, I applied for the fashion brand manager job further.
Brand awareness in the niche markets is specific and have been quite important in the list of roles
and responsibilities I had in my previous jobs. Due to the same, I have a strong understanding of the
requirements that help the brand to develop and expand successfully. In addition to that, I have
always had a strong interest in branding and consumerism as I am a medical thinker and I have
strong leadership skills. Given my creativity and organised attitude, I fit in the industry very well as I
can communicate my creative ideas from scratch to the implementation.
It would be wonderful if you consider me for this position as a fashion brand manager. If you find me
fit for this job, I would like to discuss more how I can contribute to the success of the organisation in
detail. hoping to be called in for a formal interview soon.
I've also attached my curriculum vitae and resume for your kind consideration.
Looking forward to hearing from you.
Kind regards,
Name
CV – COPY AND PASTE YOUR CV HERE (Maximum 2 sides of A4)
Name
Address
Email: _____
Mobile number: 01234567890
I am a passionate business management student with a high level of interest in fashion and Retail
Industry. As a dynamic and an enthusiastic professional I have approval record of building positive
relationships with clients, maintaining the same and managing projects from the scratch to the
completion level. Further, I am well versed with designing the strategies to market a product or
service thereby helping the project succeed. professionally sound, I have the ability to market
reputed fashion brands as I have a deep understanding of the fashion market and trends. I am
proficient in responding to the strength in the Retail Industry with relevant marketing strategies. On
the whole, I specialise in achieving the sales and marketing goals as required.
Education and qualifications:
2016 – 2019 University
Higher Education: BSc Business Management
2014 – 2016 School
A Levels:
2009 – 2014 School
GCSE’s:
Page 2 of 8

Managing People and Careers
Experience:
Feb 2017 – May 2017 Fashion Brand Manager.
Maintained the retail networks and established communications. I had to research the various
markets and come up with reports, coordinated with the brand projects.
Oct 2015 – Sept 2016 Fashion Sales Executive
Addressed and resolved regional issues. Developed and implemented brand production and
marketing strategies.
Skills and Achievements:
● Good knowledge of fashion business and fashion trends
● Ability to work on marketing efforts and make appropriate decisions
● Ability to manage marketing campaigns and achieve targets
● Proficiency in marketing tools analytic tools and MS Office
● Exceptional communication skills and organisational skills
● Trustworthy and dedicated
● Clear communication and positive attitude towards work
● Critical thinking and Technical skills
● Brand analysis
● Flexibility towards work and its requirement
● Problem-solving and teamwork skills
● Undeniably creative
● Proven leadership qualities
● Computer skills as required.
Languages (Verbal/Written):
● English (Native/Native)
● Spanish (Advanced/Basic)
● French (Advanced/Basic)
Interests and Hobbies:
● Travelling
● Reading
APPLICATION FORM (maximum 200 words per answer)
1. Why do you want to work for us?
Uniqlo, as obviously seen, is one of the leading High Street retailers that offers casual
apparels in best quality and affordable price. There are so many reasons as to why the
customer base keeps expanding and the number of referrals made is high. Apart from my
Page 3 of 8

Managing People and Careers
career goals, I do have the ambition to work with a company that focuses on environmental
initiatives. I believe that the value of the company is determined by its social responsibility.
also, I heard but your company provide the proper work-life balance for all the employees.
that is another reason why I've applied for this position. To me, a job it's not just about pay
scale but about the career development, personal development and learning some social
responsibility as well. More importantly, this job will help me pursue my passion as a career
and given my interests, I couldn't find a better team to work with. I really look forward to
this learning experience.
2. Tell us about a time you worked in a group to achieve an objective (what did you do
and what was the outcome?)
According to me most of my experiences working in a group to achieve an objective was
during my university studies. I have done a few projects out of which a few where group
projects. Most of my projects involved a lot of brainstorming and discussions among the
team members. To me, it is quite important to consider the perspective of every team
member especially when it is a group. I personally believe in team effort and the results they
can provide. Apparently, most of our initial discussion did not bring us much of a result. as
the number of team meetings increased we could find more perspective and therefore
gather better ideas and direct the project in the right path (Ki and Kim, 2016). As we discuss
the outline, please pass on to writing a plan as to how it needs to be executed. also, beat
any project, as students, we will have to submit a presentation and for that, a proper
analysis needs to be done. Since we were a group, we were able to pick the best pieces from
every individual to come up with the proper final presentation (Oh, 2017). Our projects
were mostly based on E-Commerce and retail and this word definitely a learning experience
for me which as well encouraged me to enter the fashion industry.
3. Tell us about a time when you identified a new approach to solve a problem. (what did
you do and what was the outcome?)
During my projects, I had to face a lot of difficulties understanding how to come up with the
outline, time management and presentation. As for Retail Industry, take any topic, it is
always vast. There are so many things to discuss and initially collecting the appropriate
data to bring an outline is a task itself. During one of my retail projects, I had a hard time
to come up with a marketing strategy. instead of using the conventional ones, I decided
franchising would be a great option. Since the retail brand we created was supposedly a
new one, collaborating with an existing brand and selling the products out will yield
more results as compared to us entering the market as a Startup. I strongly believe that
sometimes a new approach needs to be worked upon in order to solve issues in a
project. Even when we have a proper timeline and a proper schedule as to what needs
to be done and what not there are chances that's some mistakes happen during the
implementation. According to me, it is wise to have a backup plan just in case these
issues happen. Personally I always have a backup plan.
Page 4 of 8

Managing People and Careers
4. Tell us about a time when you had to manage a number of different priorities and
complete a number of tasks in a short amount of time (what did you do and what was
the outcome?)
Time management is the most important skill any project manager or a team member must
have. During my college time, I had worked as a teaching assistant and was involved in
sports as well. Apart from that, I need time to do my homework and work on the
concepts to get more marks. I also wanted to do some productive tasks that could look
good on my resume. On the other hand, I consider the learning aspect first, no matter
what task I do. Initially, I couldn't manage the time because doing my homework and
studying for my exams and being to the class on time as a teaching assistant were
equally important. So, I created a schedule, more like a timetable as to what needs to be
done and the timings. As I listed down my activities, I was able to prioritise it and work
accordingly. Even after the schedule was created, I had issues when extra homework
was given or the teaching classes were rescheduled. In these cases, the list of priorities I
had helped me to make an immediate decision and work for it. As such I have faced a lot
of such situations during my project as well. Sometimes when it is a group project and
the upcoming meeting was planned to be about collaborating the individual efforts to
come up with a great presentation, there are chances that an individual might have not
completed their part of work. In these cases, I prioritise the fact that the presentation
had to be completed within the schedule and proceed accordingly. However, I do realise
that leaving a team member out is not an option. so I have signed them with the task
according to our timeline and take up the spontaneous ideas while the presentation is
being made. This as well encourages them and ensure the timeline is followed.
5. Tell us about a project you worked on that required you to persuade others to your
point of view (what did you do and what was the outcome?)
When it comes to group projects, it is common that we have different perspectives. though there is a
strong advantage, there is as well a disadvantage to it (유유유 and JinSook Hwang, 2012). Sometimes
the idea given by a specific team member may not go well with the Project objective. In this case, we
will have to make them understand why it is not a valid idea without them being offended or
accusing us of being biased. In my initial project about marketing strategies, I did have an issue with
my team member because I was unable to persuade her to understand my point of view. Her idea of
calling out the investors and coming up with the brand retail store was a great idea with a backup.
however, our budget could not accommodate the idea. Also, the other team members were
suggesting cost-effective ideas. While the rest of the team started having arguments about why they
did not want to go on with the investor idea, I took the initiative to make her understand that the
Project objective was different instead of emphasising on her idea being the wrong one. I believe
that the criticisms must be constructed and that is an important characteristic of a good leader.
Resume
INTERVIEW PRACTICE – COPY AND PASTE YOUR REFLECTION NOTES FROM YOUR INTERVIEW
PRACTICE HERE (MAX 200 WORDS IN BULLET POINT FORMAT)
Page 5 of 8

Managing People and Careers
● I was quite uncomfortable and nervous in the beginning however I managed not to show it.
● I was also being considered for another job in the same company which I was not prepared
for.
● I did think this was an opportunity to show my spontaneity and that seemed to be a real
challenge.
● The interviewer did appreciate my professionalism and my confidence, however, this was
after I started answering the questions. They did not seem well with my posture or it could
have been my nervousness they found out.
● Though my voice was loud and clear, the interviewer did point out how I was not relaxed. I
have to work on not showing my excitement or nervousness level out.
● All the questions that I know I'd given honest answers and for a couple of questions I
couldn't respond I did notify them of the same. The fact that I did not try to come up with
lame answers for the questions I did not have knowledge about was appreciated why the
interviewer. However, I did at the point that I will be learning these as soon as possible.
ASSESSMENT CENTRE PRACTICE – COPY AND PASTE YOUR REFLECTION NOTES HERE (MAX. 200
WORDS IN BULLET POINT FORMAT)
● I am definitely happy with my contribution and in fact, my suggestions after the session was
appreciated.
● In this session, I had the opportunity to assess my own strengths of being confident and
collaborative.
● In my opinion, I believe that I responded well to the questions and even listen to the ideas
and suggestions they had to offer.
● Even my history of group projects, I was able to work well with the team.
● I was able to understand the given information quickly.
● I have to try to not overpower the decision-making process in a team and let the floor of the
conversation go accordingly.
Page 6 of 8

Managing People and Careers
References
Ki, C. and Kim, Y. (2016). Sustainable Luxury Fashion Consumption and the Moderating Role of
Guilt. Fashion, Industry and Education, 14(1), pp.18-30.
Oh, K. (2017). Integrating Creative Problem Solving into the Field of Fashion Education. Fashion,
Industry and Education, 15(1), pp.59-65.
유유유 and JinSook Hwang (2012). The relationships among job characteristics, organizational
commitment, and job satisfaction of fashion industry professionals. Journal of Korea Design
Forum, null(37), pp.131-142.
Page 7 of 8