This report provides a detailed analysis of fashion buying and merchandising, specifically focusing on the retail giant Primark. It begins with an introduction to the fast-paced global fashion industry and Primark's position within it, highlighting its customer base and operational strategies. The report includes an executive summary outlining key aspects of Primark's retail approach. It then delves into customer profiles, planograms, and mood boards, illustrating how Primark caters to its target demographic. A seasonal calendar for sales, planogram examples, and merchandise planning are also explored, demonstrating the practical aspects of retail management. Additionally, the report covers promotional strategies and the planning of a promotional launch event. References and visual aids such as figures and tables are included to support the analysis, offering a comprehensive view of fashion buying and merchandising practices within the context of a leading retail brand.
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