UK Fashion Industry: Porter's Five Forces and Competitive Analysis

This report provides an analysis of the UK fashion industry, focusing on the application of Porter's Five Forces model to assess the competitive landscape. The report examines the threat of new entrants, highlighting the high capital requirements and brand strength of existing companies as barriers. It evaluates buyer power, noting the abundance of choices and the ease with which customers can switch between brands. Supplier power is deemed relatively low, as fashion companies do not heavily rely on suppliers for raw materials. The threat of substitution is considered low due to the high investment needed to start a new company in this sector. The report also assesses the high level of competitive rivalry within the UK fashion market, where similar products and pricing strategies create intense competition. The analysis is supported by references to academic literature on sustainable supply chain management and corporate social responsibility in the fashion industry, concluding with an overview of the industry's growth and high competition.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
FASHION INDUSTRY
INTRODUCTION
Fashion industry is the most developed sector in UK. People are getting attracted to fashion due to variety of
fashion companies present in this sector. Present report describes about UK's fashion sectors and its companies
Porters five forces model for fashion retail industry:
New entrant’s threat: Fashion industry has very low chance of threat due to new
entrants in the market. Capital need to enter in this sector is very high which is
deterring companies from entering. This sector always requires something new
which is the biggest hurdle for companies. Present companies in this sector has
strong brand name which is also a reason restricting firms to enter.
Buyer’s power: Power of buyers is very high in this sector as they have plenty of
. Conclusion
It can be concluded from the
report Fashion industry of UK is
growing ta faster rate and
competition among the companies is
very high.
REFERENCES
Turker, D. and Altuntas, C., 2014. Sustainable
supply chain management in the fast fashion
industry: An analysis of corporate
reports.European Management Journal. 32. (5),
pp.837-849.
Pedersen, E. R .G. and Gwozdz, W., 2014.
From resistance to opportunity-seeking:
Strategic responses to institutional pressures for
corporate social responsibility in the Nordic