Fashion Industry Marketing Assistant Role: A Comprehensive Report

This report examines the role of a marketing assistant within the fashion industry, focusing on the skills, knowledge, and experience needed for success. It explores general trends impacting the profession, such as globalization and technological advancements, including the Internet of Things. The report delves into essential skills like communication, analytical thinking, and time management, alongside required knowledge of marketing practices and digital communication channels. Primary research, conducted through questionnaires, assesses the importance of skills and experience. The evaluation section highlights the fashion industry's dynamics and the marketing assistant's potential contributions. The report concludes by summarizing key findings and emphasizing the role's relevance in a digitally driven marketing landscape. The references include books, journals and online resources. The questionnaire results show that communication and experience are essential for the role.

Career Viewpoint

Table of Contents
INTRODUCTION...........................................................................................................................1
Analysis and Application.................................................................................................................1
General trends which will impact the chosen profession.......................................................1
Skills, knowledge and experience required in the chosen profession....................................2
Data analysis- ..................................................................................................................................3
Evaluation........................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Questionnaire- ...............................................................................................................................11

INTRODUCTION
Every graduate needs to focus on planning for the future career role so that it helps him
effectively prepare for it. The present research report is based on the fashion industry and the job
position is marketing assistant. This job role is chosen because this is an area where I aspire to
work within and I also want to understand it about more. My area of interest lies within the
marketing position which is my chosen profession. In this report, I will discuss general trends
which can impact on the chosen profession. I will also do detailed research on the skills,
knowledge and experience required in the chosen profession within the present report. I will also
evaluate the chosen job role and identify appropriate vacancy within the fashion industry.
Analysis and Application
General trends which will impact the chosen profession.
Due to increasing globalization, every business organization focuses on developing its
business practices in international markets and this may lead to bring great changes and impacts
on the chosen profession and industry i.e. Marketing assistant within the fashion industry. From
the conducted research, it can be said that technology is dabbing into the fashion industry in
recent years which could impact the marketing assistants role. Market research is the procedure
of processes that relate customers, producers and end users to marketer through information.
With the help of conducting market research marketing assistant collect information about
general trends which influence whole fashion industry as well as organizations working under it
since for so long. All the business sectors are being technology revolutionized and it leads to
change how business operates and thus, the skills, experience and knowledge of personnels also
needs to be improved for effectively managing the business operations. Technology
advancement bring many challenges for businesses, in which they need to deal with several
things and it required a lot of funds from different sources in order to implement new
technologies. Advanced technology bring benefits for companies as well as bring several
challenges which directly affected upon specific industry growth as well other operations the
most.
One of the change within the fashion industry is Internet of Things that will lead to
impact the graduate marketing assistant (Saeed, 2015). Internet of Things can be described as the

device which has a sensor and connection with the internet, and it may be also connected with
the other devices which have same capability. This aspect of advanced technology leads to bring
drastic changes within the marketing. From the recent Retail Vision Study report, it can be stated
that approx 70% retail decision makers are going to adopt the Internet of Things so that they can
bring improvements in the customer experiences.
The Internet of Things will lead to bring impacts on the marketing operations and
activities as well. Internet of Things will enable marketers for creating totally different
experience for bridging the physical and digital world. Marketing operations and activities will
get impacted as marketer have to focus on providing highly contextualized and tailored messages
to the customers. For example, in connection with the digital signage in the physical situation,
such as at the fashion retail store, or via mobile and any other devices in the digital interactions.
The future of marketing assistant job will get impacted due to the advanced technologies and
Internet of Things (Greenacre and et.al., 2017). This is because marketers need to realize that
they have to leave their pure marketing viewpoint of acting and understanding with the messages
in real-time. The changes will make them to focus more on understanding the customers and
their experiences, and they also have to effectively work with other divisions for remaining
relevant with the fashion trends as well.
Skills, knowledge and experience required in the chosen profession
The marketing assistant is required to have effective interpersonal skills and excellent
knowledge that can help him to effectively manage the changing trends of marketing and its
activities. Marketing skills are applicable to traditional marketing functions such as advertising,
promotion, sales, public relations, brand management and marketing research. From the
secondary research, it can be concluded that marketing skills are highly valued by the employers
within almost every job in the industry and especially for the assistant marketing job.
Marketing assistant within the fashion industry is required to have effective
communication skills as marketing is the form of professional communication as it consists of
communicating with key customers (Schlee and Karns, 2017). This is important because it will
help marketing assistant to effectively collaborate with the designers for creating logos,
composing the concise promotional copy ad also to compose direct marketing communications.
The personal skills which are required in the marketing assistant within the fashion industry are:

 Public speaking skill,
 Analytical thinking skill,
 Creative and innovative person,
 Negotiation skill,
 Effective time-management skill,
 High level of accuracy, attention to detail and effective presentation skill,
 Strong organization and management skill.
 Ability for maintaining appropriate level of confidentiality.
The areas of knowledge and expertise which is required for the position of marketing assistant's
job are as follows:
 Current IT skills and specific experience of Microsoft Office.
 Knowledge of current marketing practices (Staton, 2016).
 Recognized administrative and/or marketing qualifications.
 Experience of using digital communication channels, such as Facebook, twitter, YouTube
and LinkedIn.
Data analysis-
Primary research has been conducted in this report, with the help of questionnaire finding
of appropriate results is easy.
Do you think that communication as well as decision making skills is essential for
marketing assistant?
Yes 20
No 10

Interpretation- 20 peoples think that communication and decision making is important
for marketing assistant during working within marketing department. But on the other side 10
peoples think that without these skills a person can be able to work effectively.
Do you think that technology related knowledge is important for marketing assistant job
role?
Yes 10
No 20

Interpretation- 10 people think that marketing assistant must have the ability to work
with new technologies. But 20 people's feel that without technical skills marketing assistant can
accomplish task on time.
According to you how many year of experience an marketing assistant required within
company?
1 Year 10
2 Year 20

Interpretation- 10 peoples think that at least 1 year experience for marketing assistant
job role is important. And 20 people's feel that most of 2 year working experience is required
while working as marketing assistant in company.
What are the most essential traits of marketing assistant in fashion industry?
Decision making 10
Excellent communication 20

Interpretation- among 30 respondents 10 peoples think that decision making traits is
most important for marketing assistant which help to take better decision and find the best
outcomes related to marketing plan. But on the other hand 20 respondents feel that excellent
communication traits is most important rather than the other.

Evaluation
Fashion industry In UK is multibillion dollar global enterprise, dedicated to business of
selling and marketing clothes. Marketing department within this industry work effectively and
create a lot of promotional strategies for launching its products in marketplace. This department
promotes business and drives sales of services or products. Working as marketing assistant
within fashion industry I can be able to perform much better than the others. I like to work with
in this department because I think it is interesting work and match with my skills. Marketing
needed constant communication with peoples and as marketing assistant I need to find ways to
engage customers effectively which is beneficial for sector and for me as well. I like to interact
with other people, it is one of the reason for which I chose this job as marketing assistant. I have
the best skills suitable for this job like communication, planning and monitoring which related to
this position in fashion sector. I learn a lot while working within the team of marketing
department, I learn how to conduct market research, way to communicate with peoples and
understand their needs, thus is one of the most suitable job for other. I prefer to recommend this
job opportunity to others, those who have the skills suitable while working in marketing
department. This is the new and emerging job role within fashion industry, it likely to be further
growth and help in future because the whole world drive towards digital marketing in order to
sustain for longer and increase profitability and productivity. Marketing assistant help work of
marketing executive and managers on projects directed at increasing organization profits and
developing marketing campaigns or sales strategies. I chose for working as marketing assistant in
fashion industry because I like to explore different things which help to gather information based
on specific interest. I am able to organize campaigns and developing marketing strategies, these
skills or abilities is required for marketing assistant position. It clearly defines that I am able to to
work as marketing assistant in fashion industry. I like to work in group of peoples to nurture and
develop creative ideas for advertising and campaign. I can create creative ideas which is
beneficial for business success within sector. I want to start my professional career as marketing
assistant, it is the single step drive towards marketing coordinator, I need to grow my career
more and more and become marketing manager within fashion industry.

CONCLUSION
From above, it has been concluded that globalization, Internet of Things and advanced
technologies define as general trends that affect marketing assistant job profession in Fashion
industry. In order to get the better ideas and creativity marketing assistant required a lot suitable
and appropriate skills, knowledge and must have great experience which help to growth its
personal as well as professional career growth. Furthermore, it has been summarized in last
criteria of report in I context, that marketing assistant job is quite interest as it provide
opportunity to communicate with number of peoples and learn different skills which is beneficial
for personnel growth as well as beneficial for business growth and success. Marketing assistant
conduct market research to identify general trends in market that impact fashion industry and its
financial performance. With the help of this procedure they can be able to minimize risk,
understand consumers perspective and selling appropriate products to target market as well as
other.