BA Business Management: Environmental Analysis of the Fashion Industry

This report provides an environmental analysis of the fashion industry, focusing on the fashion house Burberry. It begins with an introduction to environmental analysis and its significance for organizations. The main body of the report comprises a detailed PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors impacting the industry, with specific examples relevant to Burberry. The analysis considers the effects of the COVID-19 pandemic on the fashion industry. Furthermore, the report identifies the opportunities and challenges faced by the fashion industry, particularly in the context of the pandemic and changing consumer behaviors. The report concludes by summarizing the key findings and implications of the environmental analysis.