Chic by Choice: Fashion Industry Entrepreneurial Research Project

This report provides a comprehensive analysis of Chic by Choice, focusing on its entrepreneurial strategies within the fashion industry. The analysis begins with an organizational situation assessment, followed by a PEST analysis to evaluate the political, economic, social, technological, environmental, and legal factors influencing the company. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats, while Porter's Five Forces are used to assess the competitive landscape. The report also explores growth strategies, including the Ansoff matrix, and concludes with a risk assessment of potential challenges. The impact of COVID-19 and Brexit on the fashion industry and Chic by Choice's response are key considerations throughout the analysis. The report aims to offer insights into how Chic by Choice can navigate the dynamic and unpredictable environment of the fashion industry.

Entrepreneur Research
project

Contents
Organisational Situation Analysis...............................................................................................3
Pest analysis.................................................................................................................................3
SWOT..........................................................................................................................................3
Porter five forces..........................................................................................................................4
Growth Strategies........................................................................................................................4
Risk Assessment..........................................................................................................................5
REFERENCES................................................................................................................................6

Introduction
COVID 19 pandemic have the serious level of effect of the global fashion industry’s as the
government have the closing down the manufacturing though the closing of stores an event
cancellations in the spreading the virus. The fashion industry has the creating of the dynamic and
unpredictable environments by facing the challenges in the consumer demands. This report will
help in the proper analysing the proper Chic by Choice situations along with external marketing
analysis and growth strategy.
Organisational Situation Analysis
Pest analysis
The external analysis of the report will have the inclusion of the political, economic,
technological, environmental and the legal factors that affect This sector will have the proper
discussion of the Brexits and COVID along with marketing mix which will make the significant
impacts on the various strategies which is being developed by the company in order to have
expansion in European countries (Wood, Wrigley and Coe, 2017).
Political – the political situation the company have the creating the opportunity of preparing the
addition requirement of the proper involving pattern which is necessity for the development of
the company. This have creating the aspiration for development after COVID 19 and Brexit.
Economic – The company is having recession due to the Brexit and COVID 19. The company is
trying to have expansion in online marketing aspects as most of the options are fashionable,
depending on the person’s tastes.
Social - The country social environment has the benefits in the globalizations as the growth of
the business to have the predicted in the rising the company profit in perfect manner. the
company is creating the market opportunity by manufacturing the mask.
Technological - This will have the proper discussion of the demographic and psychological
segmentation of the customer by effecting targeting and position strategies in the significant way.
Online shopping is new segment.
SWOT
Strength Weakness
The online marketing has the allowing them to
reaches to have the large audiences and
potential customers reach more brand to sale.
The impact of the recession due to COVID 19
and long term impacts of Brexit on the
company.
3

Threat Opportunities
He upcoming recession due to COVID 19 The firm have the opportunities to have the
production of the more fashionable mask and
prepare of the PPE kits in order to generate
more level of sale for the company
Porter five forces
Due to the COVID, the whole world is facing the issue of recession as the company were not
able to send the product to the end customer in effective and efficient manner.
Power Justification High/low
Bargaining power of
customers
This have the major level of important as thy are the
major preference of the customer.
High
Bargaining power of
suppliers
Supplier power is a relatively small and insignificant
force.
low
Threat of new
entrants
There is higher threat as the business have less
investment and higher profit margin.
low
Threat of substitutes Fortunately having the less level of substitute but the
industry is having more coemption.
Low
Competitive Rivalry
in the industry
There rea large number of related selling the
homogenous products.
High
Growth Strategies
Ansoff matrix
While analysing all the situational, external and internal analysis will have the lead to make the
prepper implication o there Ansoff matrix which lead to make the understanding the usage if the
product les and market approach in order to have the grasping more level of market share but
grasping effective level of markets strategies in the permabanned manner.
So the different point that is covered is such as
Market penetration
To have the offering the fashionable industry as the cheaper price by using the online marketing
channels.
4

Market development
The company should have the adapting the new cultures by introducing the slight level of
variations and gains more level of competitive advantage.
Product development
The company should have development of making the goof quality of mask and introducing
various design as the acceptability of market trends.
Diversification
The company can he the development with the diversification in the fashion industry as
jeweller, shoes, bags or accessories
Risk Assessment
The will be having the preparation of the effective strategies in order to have the entering the
market such as Franchising, Exporting, Licensing, Foreign Direct, Investment, Shareholding,
Acquisition, Joint venture. This will have the proper adjustment over the different matter is need
to be accomplishes. The joint venture will be the effective strategy in make the market establish
in retail nosiness.
5

REFERENCES
Books and Journals
Online
Wood, S., Wrigley, N. and Coe, N.M., 2017. Capital discipline and financial market relations in
retail globalization: insights from the case of Tesco plc. Journal of Economic Geography, 17(1),
pp.31-57.
Ismail, I.N., 2017. The Roles of Corporate Governance and its Influances on Risk and
Performance: Tesco Plc.
Johnson, S and et.al.,2018. Tesco Bank Wellbeing Case Study. In WELL-BEING (pp. 179-188).
Palgrave Macmillan, Cham.
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