Impact of Social Media, Globalization and Culture on Fashion Industry

This research proposal investigates the influence of social media, globalization, and cultural adaptation on the fashion industry, focusing on the emergence of social networking sites and e-commerce. The study aims to evaluate the impact of these factors on current and future trends within the context of pop culture. It explores the concepts of social media, globalization, cultural adaptation, and e-commerce, while identifying strategies to improve social media practices in the fashion industry. The research includes hypotheses examining the relationship between globalization, social networks, e-commerce, fashion, and pop culture adoption. A comprehensive literature review analyzes existing research on globalization, e-commerce, and their impact on the fashion industry, including discussions on organizational culture and e-commerce adoption. The proposal seeks to understand how these elements reshape business practices and consumer behavior in the fashion sector.

Running Head: FASHION INDUSTRY
Media, globalization, and culture

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Table of Contents
Research title..............................................................................................................................2
Introduction................................................................................................................................2
(3) Rational of the study.............................................................................................................2
(4) Give broad aims of the study and also specific objectives...................................................3
(5) Hypothesis............................................................................................................................3
(6) Literature Review.................................................................................................................4
(7) Methodology.........................................................................................................................6
(8)Bibliography..........................................................................................................................8

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Research title
The research title of this study is to “evaluate social media, globalization, and popular
Cultural Adaptation: Emergence of social networking sites and e-commerce in current and
future trends of fashion industry.
Introduction
Give a broad description of the proposed Research Work. Explain important concepts
in the study
In the existing business era, it is mandatory for the firm to improve its understanding of social
media, globalization, and cultural adaptation to improve their business and sustain their
business (De Mooij, 2018). Moreover, fashion and pop culture in social media has been
increased in the current era, as it offers an opportunity to firm for increasing their profitability
in least time and cost. The pop culture people give more preference to use social media,
which will lead to the firm for directly meeting with pop culture people and spreading
awareness of fashion products to young people in the least time (Turban, et al., 2015). In the
current era, fashion and pop culture in social media practices have been increased by people
at the global level that could be effective as well as harmful in some cases. Thus, it can be
examined that fashion and pop culture in social networks could support in making a linking
been local to global young people to sell their goods and services. The organization could use
social networks to adopt different cultures at a global level. It is also found that a small
mistake about information that will be uploaded on the social media could make negative
image of the firm in the front of pop culture consumers (Turban, et al., 2017).
(3) Rationale of the study
Establish the rationale for undertaking the study in the background of work done on
that theme or the logic of the originality of your research work; identify gaps in the
knowledge and justify the need for the present study (use more space if needed).

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This study is effective in enhancing the existing understanding of the investigators as well as
readers towards the emergence of globalization, an adaptation of culture in social media and
e-commerce in fashion industry for pop culture people. It could lead to being a successful
manager of invetsigator in the reputed organization (Kumar, 2014). This study could also be
effective to comprehend different strategies that assist to improve practices of social media in
getting befits from e-commerce. This study will be effective as investigator want to make
their professional career in fashipn industry (Constantinides, 2014). There are many types of
research on the globalization and social media as well as adoption and social networks but
there is lack of study on the evaluation of social media, globalization, and popular Cultural
Adaptation: Emergence of social networking sites and e-commerce in current and future
trends in fashion industry. Apart from this, there are different causes that forces to the
researcher to select this study like availability of data, the interest of the researcher towards
the particular area, and time and cost. Thus, it will lead the investigator to get depth and
quality information about the research matter (Castells, 2015).
(4) Give broad aims of the study and also specific objectives.
The main aim of this study is to evaluate social media, globalization, and popular Cultural
Adaptation: Emergence of social networking sites and e-commerce in current and future
trends. The following objectives will be completed by the investigator to meet research aim:
 To comprehend the meaning and concept of social media, globalization, and popular
Cultural Adaptation, e-commerce, and social media: in the context of pop culture
 To address the emergence of social networking sites and e-commerce in current and
future trends for globalization, and popular Cultural Adaptation: in the context of pop
culture
 To identify strategies for improving the practices of social media in the globalization,
and popular Cultural Adaptation: in the context of pop culture

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(5) Hypothesis
State the hypothesis, if any, which the research intends to examine. In case the study
does not contain an explicit hypothesis it may be mentioned so.
Hypothesis 1
H0: There is no statistical relationship between the globalization and social networks sites
and e-commerce
H1: There is a positive relationship between the globalization and social network sites and e-
commerce
Hypothesis 2
H0: There is no statistical relationship between fashion and pop cultural adoption and social
networks and e-commerce
H2: There is a positive relationship between fashion and pop cultural adoption and social
networks and e-commerce
(6) Literature Review
Review of Literature Review some important and related Published Works and analyze
them in the context of your study (use more space if needed).
According to Siapera (2017), globalization is determined as a political economy that suggests
and believes effectively, which directly affects attitudes of pop culture consumer behavior at
the world level. The globalization could offer an opportunity to enhance the international e-
commerce. It could also support the organization for getting higher competitive benefits. In
the fashion industry, globalization presents a fundamental change of system, nature,
organization, and international commerce for the pop culture. Apart from this, it is examined
that globalization could consider three dimensions like global market discipline, economics
network, and financial content (Borrero, et al., 2014)
Coccoli et al. (2014) argued that e-commerce is an effective tool for delivering the fashion
products of the firm by considering the internet to the pop culture people. It could be possible

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by dffrent fators like business-to-business, consumer-to-consumer, and business to
consumers, and intra-companies. E-commerce tool is effective in the current era, as it
considers different sources for operating their business like Facebook, Twitter, YouTube, and
Google. It makes a direct link between business and pop culture consumers (Martins, et al.,
2016).
In support of this, Wu Huang and Hsu (2014) stated that e-commerce could consider different
activities like workflow, communication, marketing, and services. In addition, the entire
workflow of the e-commerce model is streamlined and automated with respect to avoiding
paperwork and reach a reliable conclusion with respect to the fashion industry. It is evaluated
that e-commerce is one of the best methods to change the fashion industry and is evaluated to
be the new method of communication. Fashion e-commerce market could lead to a change in
the behavior of consumers to make decision in least time. It could also be imperative in
changing the workflow structure (Smith, 2014).
On the other side, Barrett et al. (2015) examined that online ordering could support a fashion
organization to directly meet with pop culter consumers as it being a famous e-commerce
tool. In addition, there are different structures that could also impact on the whole process of
the business. E-commerce is generally connected with buying and selling of products and
services on the internet and conducting any transaction that entailing in the computer-
mediated networks (Latzer, 2014). It is stated that e-commerce is the application of electronic
communication and digital data processing tool for the particular business process and make
a relationship with pop culture consumers in fashion industry. The organization faces many
issues related to adopting the tool for accomplishing desire aim and objectives. It could
directly affect the overall business of the firm (El Kadiri, et al., 2016). The fashion
organization could use internet for transaction activity as it save their time cost and secures

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flow of information. The flow of physical goods could be imperative for supply chain
management (Duffett, 2017).
company to transform its offline business to offer online high technology, it
requires more than the initiation of a specialized department; it may be more important to
revise the whole
organization culture and internal structures. The literature review presented thus aims to
support the objective of
this study, by offering various definitions of e-commerce and reviewing a wide range of
related studies.
Research concerning organizational culture, including the four types- clan, adhocracy,
market, and hierarchy- and
e-commerce adoption (Cameron and Quinn, 2006) are is also discussed in order to determine
the context of the
the present study and place it appropriately amongst existent research
company to transform its offline business to offer online high technology, it
requires more than initiation of a specialized department; it may be more important to revise
the whole
organization culture and internal structures. The literature review presented thus aims to
support the objective of
this study, by offering various definitions of e-commerce and reviewing a wide range of
related studies.
Research concerning organizational culture, including the four types- clan, adhocracy,
market, and hierarchy- and
e-commerce adoption (Cameron and Quinn, 2006) are is also discussed in order to determine
the context of the
the present study and place it appropriately amongst existent research
company to transform its offline business to offer online high technology, it
requires more than initiation of a specialized department; it may be more important to revise
the whole
organization culture and internal structures. The literature review presented thus aims to
support the objective of
this study, by offering various definitions of e-commerce and reviewing a wide range of
related studies.
Research concerning organizational culture, including the four types- clan, adhocracy,
market, and hierarchy- and
e-commerce adoption (Cameron and Quinn, 2006) are is also discussed in order to determine
the context of the
the present study and place it appropriately amongst existent research
company to transform its offline business to offer online high technology, it
requires more than initiation of a specialized department; it may be more important to revise
the whole
organization culture and internal structures. The literature review presented thus aims to
support the objective of
this study, by offering various definitions of e-commerce and reviewing a wide range of
related studies.
Research concerning organizational culture, including the four types- clan, adhocracy,
market, and hierarchy- and

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e-commerce adoption (Cameron and Quinn, 2006) are is also discussed in order to determine
the context of the
the present study and place it appropriately amongst existent research
company to transform its offline business to offer online high technology, it
requires more than initiation of a specialized department; it may be more important to revise
the whole
organization culture and internal structures. The literature review presented thus aims to
support the objective of
this study, by offering various definitions of e-commerce and reviewing a wide range of
related studies.
Research concerning organizational culture, including the four types- clan, adhocracy,
market, and hierarchy- and
e-commerce adoption (Cameron and Quinn, 2006) are is also discussed in order to determine
the context of the
the present study and place it appropriately amongst existent research
company to transform its offline business to offer online high technology, it
requires more than initiation of a specialized department; it may be more important to revise
the whole
organization culture and internal structures. The literature review presented thus aims to
support the objective of
this study, by offering various definitions of e-commerce and reviewing a wide range of
related studies.
Research concerning organizational culture, including the four types- clan, adhocracy,
market, and hierarchy- and
e-commerce adoption (Cameron and Quinn, 2006) are is also discussed in order to determine
the context of the
the present study and place it appropriately amongst existent research
company to transform its offline business to offer online high technology, it
requires more than initiation of a specialized department; it may be more important to revise
the whole
organization culture and internal structures. The literature review presented thus aims to
support the objective of
this study, by offering various definitions of e-commerce and reviewing a wide range of
related studies.
Research concerning organizational culture, including the four types- clan, adhocracy,
market, and hierarchy- and
e-commerce adoption (Cameron and Quinn, 2006) are is also discussed in order to determine
the context of the
the present study and place it appropriately amongst existent research
company to transform its offline business to offer online high technology, it
requires more than initiation of a specialized department; it may be more important to revise
the whole
organization culture and internal structures. The literature review presented thus aims to
support the objective of
this study, by offering various definitions of e-commerce and reviewing a wide range of
related studies.
Research concerning organizational culture, including the four types- clan, adhocracy,
market, and hierarchy- and
e-commerce adoption (Cameron and Quinn, 2006) are is also discussed in order to determine
the context of the

FASHION INDUSTRY 9
the present study and place it appropriately amongst existent research
company to transform its offline business to offer online high technology, it
requires more than initiation of a specialized department; it may be more important to revise
the whole
organization culture and internal structures. The literature review presented thus aims to
support the objective of
this study, by offering various definitions of e-commerce and reviewing a wide range of
related studies.
Research concerning organizational culture, including the four types- clan, adhocracy,
market, and hierarchy- and
e-commerce adoption (Cameron and Quinn, 2006) are is also discussed in order to determine
the context of the
the present study and place it appropriately amongst existent research
company to transform its offline business to offer online high technology, it
requires more than initiation of a specialized department; it may be more important to revise
the whole
organization culture and internal structures. The literature review presented thus aims to
support the objective of
this study, by offering various definitions of e-commerce and reviewing a wide range of
related studies.
Research concerning organizational culture, including the four types- clan, adhocracy,
market, and hierarchy- and
e-commerce adoption (Cameron and Quinn, 2006) are is also discussed in order to determine
the context of the
the present study and place it appropriately amongst existent research
company to transform its offline business to offer online high technology, it
requires more than initiation of a specialized department; it may be more important to revise
the whole
organization culture and internal structures. The literature review presented thus aims to
support the objective of
this study, by offering various definitions of e-commerce and reviewing a wide range of
related studies.
Research concerning organizational culture, including the four types- clan, adhocracy,
market, and hierarchy- and
e-commerce adoption (Cameron and Quinn, 2006) are is also discussed in order to determine
the context of the
the present study and place it appropriately amongst existent research
company to transform its offline business to offer online high technology, it
requires more than initiation of a specialized department; it may be more important to revise
the whole
organization culture and internal structures. The literature review presented thus aims to
support the objective of
this study, by offering various definitions of e-commerce and reviewing a wide range of
related studies.
Research concerning organizational culture, including the four types- clan, adhocracy,
market and hierarchy- and
e-commerce adoption (Cameron and Quinn, 2006) is is also discussed in order to determine
the context of the
present study and place it appropriately amongst existent research

FASHION INDUSTRY 10
Miller et al. (2016) stated that social media is being an important part of the daily lives of pop
culture people. There are certainly positive and negative impacts of the effect of social
networks on pop culture. It is stated that social media has offered an opportunity to make a
connection between organization and pop culture people wherein organization could share
their opinion towrads the fashion proiducts on front of pop culture people and make divese
image on front of them. It is stated that social media improved the social awareness and
creativity of the society with respect to have the fashion products (Harkiolakis and Halkias,
2016).
In support of this, Walsham (2017) stated that it is imperative for the fashion organization to
imply the social media in their business activity and improve their working culture for getting
higher competitive benefits. Social media created the international business and marketing
approach, which will help to improve the competitiveness of the fashion industry. Individual
prefer to buy their goods and services by online sources if an organization offer quality
services to their employees (Scoones, et al, 2018).
On the other side, Herrera (2016) social media could also a negative impact on organizational
growth. An individual could be free to share anything that they want to share, as it could be
associated with inappropriate pictures of fashion products. The pop culture people have been
more conventional with respect to products and services of fashion. An individual has started
to argue with respect to different factors like political, social, cultural, and religious rights. It
is found that negative comment of individual towards products and services of fashion
products and services could directly affect the image of the organization in the front of a huge
number of pop culture consumers. It could also decline the physical acts of the firm (Jenkins,
Ford, and Green, 2018).

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(7) Methodology
Write a paragraph on the Research Methodology you propose to use (use more space if
needed).
In this study, the researcher will imply a deductive approach as compared to the inductive
approach due to collecting feasible information towards the research issue (Baron, Warnaby,
and Hunter‐Jones, 2014). The deductive approach will facilitate to create and reject research
hypothesis on behalf of study concern. In this, the deductive approach will be more suitable
than the inductive approach. The inductive approach is used to get theoretical data that could
be suitable for this study.
In this study, the researcher will give more preference to include the survey through
questionnaire method and content analysis method (Kyriakoullis and Zaphiris, 2016). The
survey through questionnaire will facilitate to get opinion and views of the research
candidates towards the Emergence of social networking sites and e-commerce in current and
future trends of fashion and pop culture in media. It will also be imperative in getting
statistical information about the research issue. In this study, primary and secondary data
collection method will be entailed by the researcher to get information about the research
issue, which will lead to get the first handed and theoretical data. In this study, the researcher
will select 50 pop culture consumers from different region and comprehend their opinion
towards fashion. In this, the researcher evaluates the collected theoretical and conceptual
information of fashion trends by practicing qualitative and quantitative data analysis method.

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