Marketing Report: Chanel, Louis Vuitton, Hermes Handbag Comparison

This report provides a comparative analysis of three prominent fashion brands: Chanel, Louis Vuitton, and Hermes. The report examines the key aspects of each brand, including their product offerings, target audience, and marketing strategies. Chanel is highlighted for its classic luxury and high-quality materials, while Louis Vuitton is recognized for its adaptation to current trends and focus on the millennial market. Hermes is presented as a symbol of exclusivity and luxury, known for its high price point and celebrity endorsements. The report concludes by summarizing the unique characteristics of each brand and their respective contributions to the fashion industry. The report also includes references to relevant academic resources.

Running head: MARKETING
The Business of Fashion
Name of the Student:
Name of the University:
Author Note:

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Executive Summary:
The aim of the report is to provide an insight into the business of fashion by comparing three
well known handbag brands like Chanel, Louis Vuitton and Hermes.

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Table of Contents
Introduction:....................................................................................................................................3
Comparison between the brands:.....................................................................................................3
Conclusion:......................................................................................................................................4
References:......................................................................................................................................5

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Introduction:
The report aims at providing an overview of fashion by drawing an insight into the
category by drawing in a comparison between three fashion brands namely Chanel, Louis
Vuitton and Hermes.
Comparison between the brands:
Chanel Louis Vuitton Hermes
Chanel handbags are
considered classic and symbol
of the timeless luxury and act
as perfect addition to girl’s
closet. (Liu, Chen & Zhang,
2011).
Louis Vuitton holds the
topmost spot amongst the
luxury brands since it
responds to the newer
generation of the millennial
shoppers by remaining at the
forefront through the adoption
of street wear fashion (Wang,
Li and Kot, 2014).
Hermes is one of the sought
after handbags and is one of
the most exclusive and iconic
handbags of the world.
Most of the Chanel bags are
made from either caviar
leather or lambskin which is
considered the top quality
leather. Chanel undertakes
durability test of each bag they
sell for ensuring they last for a
Louis Vuitton bags have
extreme durability and can be
used for decades.
Hermes hand bag is made of
leather and is known after the
singer and actress Jane Birkin.
The bag is considered a
fashion symbol due to the
higher price and usage by the

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longer time. celebrities.
Price ranges from $3500 to
$6700
Price ranges between $2120 to
$2760
The price range from
US$11,900 to $300,000.
Conclusion:
On a concluding note, from the comparison it can be found that each of the brands are
unique in their own right and provide a satisfying shopping experience.

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References:
Liu, X. Y., Chen, Y., & Zhang, L. L. (2011). Research on the marketing of fashion luxuries in
China. In Advanced Materials Research (Vol. 175, pp. 843-848). Trans Tech
Publications.
Wang, Y., Li, S. and Kot, A.C., 2014, October. Complementary feature extraction for branded
handbag recognition. In 2014 IEEE International Conference on Image Processing
(ICIP)(pp. 5896-5900). IEEE.