Detailed Marketing Report: Fashion Nova's Strategies and Analysis

This report provides an in-depth analysis of Fashion Nova's marketing strategies, focusing on its application of the principles of marketing. It examines the company's use of social media platforms such as Facebook, Instagram, and Twitter, and evaluates its approach to targeting its primary demographic, which is the youth. The report assesses Fashion Nova's customer engagement tactics, including its responsiveness to customer inquiries, promotional activities like competitions, and the use of celebrity endorsements. The analysis also covers the effectiveness of different types of content, such as product displays, customer-featured posts, and video content. Furthermore, the report highlights the impact of digital marketing on the brand's success, including the use of hashtags and the overall customer service provided through social media channels. The report also includes a bibliography of sources used in the analysis.

RUNNING HEAD: FASHION NOVA
Principles of Marketing

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Contents
Introduction......................................................................................................................................2
Marketing behavior..........................................................................................................................2
Conclusion.......................................................................................................................................5

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Introduction
The research report is prepared on ‘Principles of Marketing’. The key purpose of the
report is to pour light on the marketing behavior of the renowned company named as ‘Fashion
Nova’. It is an American fashion retail company established in the year 2006 (Shannon, 2019). It
includes the analysis of the target market, the company’s response towards the potential
customers and the effectiveness of digital marketing of the ‘Fashion Nova’.
Marketing behavior
It is assessed that ‘Fashion Nova’ promotes its brand products through various social
media applications including Facebook, Instagram and Twitter. It is analyzed that the target
market of the company is the youth of the nation. In order to gain the attention of potential
customers, the brand is depicting alluring models for their product display. Its social media posts
and feeds express vogue clothing. However, it assesses that brands marketing messages primary
focus on the feminine (Michielin, 2017).
A little diversification identified in brands messages on various social media platforms
including Facebook, Instagram and Twitter. It is assessed that ‘Fashion Nova’ uses similar
messages to promote its products. On its Facebook page, it promotes its products by merging the
product picture with the message that includes the website link of the product and a small caption
with the emoji.

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Figure1: Fashion Nova Facebook post
Source: (Facebook, 2019)
On Instagram, it uses similar product pictures but with little diversification in the
message. It mentions product name, caption but does not provide the direct link to the product.
On twitter, it is taking the significant use of ‘hashtags’ in its promotional messages to retain the
user’s attention. It takes the active use of ‘NOVABABES’ in its twitter feeds.
Figure 2: ‘Fashion Nova’ Twitter feed

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Source: (Twitter, 2019)
It is examined that Fashion Nova highly interacts with its customers and followers. It
develops small competitions for customers to gain their attention. It also responds timely to the
queries of the customers in respect of the product. It also acknowledges its customers with the
latest discounts. It also provides its customers with the opportunity to be featured in the ‘Fashion
Nova’ post on Instagram. It also develops valuable videos on IGTV to assist its customers with
products usage.
On Twitter, Fashion Nova has a separate account for assisting its customers. Through its
account named as ‘FashionNovaHelp’, it resolves the concern of its customers by timely
communicating with them. Moreover, it is analyzed that it also responds to the personal direct
messages of the customers with effective greetings (Milani , 2018). Hence, Fashion Nova is
highly active on social media and responds to the significant queries of the customer within a
short span. Moreover, for its quick response, it has also received good ratings from its
customers.
It is asses that enormous post of ‘Fashion Nova’ considered effective in gaining customer
attention. Its post features young and sensual models that attain the propensity to gather the
customer’s attention. It has also taken the use of an effective background in its promotion post.
Moreover, it has developed certain videos post as well to provide its customers with a better
insight into the product. Its customer featured post were the most effective as they represent a
highly satisfied customer. It is considered as highly tempting as it develops excitement within the
customers to opt for ‘Fashion Nova’ and avail the opportunity to be featured in the brand’s post
on Instagram. Additionally, it provides dual benefits as it enhances the marketing of their brand
and develops a clear representation of satisfied customer on Instagram. Thus, it has become the
most popular Instagram brand and thus often refers to ‘Fashion Nova’ as an ‘Instagram Brand
(Hughes , 2018). Moreover, its celebrity endorsers like ‘Kylie Jenner’ has assisted the brand in
gaining global attention (Holmes , 2018).
However, specific quotation post of Fashion Nova was considered as ineffective as they
have no major role in the promotion process and these content-driven posts were not eye-
catching as well as representing bad humor. It includes a cartoon video post with a caption as
‘AREA51’.

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Conclusion
The report summarizes on the renowned company American fashion company named as
‘Fashion Nova’. From the analysis of the marketing behavior of the recognized brand, it is
assessed that brand lay significant importance in its social media marketing. It permits its
customers with quality customer service and thus results in gaining customer attention.

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Bibliography
Facebook. (2019, July 30). Fashion Nova Men . Retrieved from Facebook :
https://www.facebook.com/FashionNovaMen/photos/a.654957521563149/957936217931
943/?type=3&theater
Holmes , E. (2018, November 7). https://medium.com/@dana.milani_5097/queens-of-the-gram-
analyzing-fashion-novas-social-media-strategy-4234713d6db1. Retrieved from
Cosmopolitan : https://www.cosmopolitan.com/style-beauty/fashion/a23555906/fashion-
nova-kylie-jenner-knockoff-clothing/
Hughes , A. (2018, February 28). How Fashion Nova Won the Internet. Retrieved from WWW:
https://wwd.com/fashion-news/fashion-features/inside-fashion-nova-cardi-b-
1202595964/
Michielin, R. (2017, April 7). Fashion Nova’s Social Media Success. Retrieved from Medium :
https://medium.com/rta902/fashion-novas-social-media-success-2618fbb17122
Milani , D. (2018, Novemeber 14). Queens of the Gram: Analyzing Fashion Nova’s Social
Media Strategy. Retrieved from Medium :
https://medium.com/@dana.milani_5097/queens-of-the-gram-analyzing-fashion-novas-
social-media-strategy-4234713d6db1
Shannon, D. (2019, July 30). A Brief History Of: Fashion Nova. Retrieved from Deliberate
Magazine : https://www.deliberatemagazine.com/a-brief-history-of-fashion-nova/
Twitter. (2019, July 30). Fashionnova. Retrieved from Twitter :
https://twitter.com/hashtag/fashionnova?lang=en