Fashion Retail Management: An Analysis of Omni-Channel Strategies

This essay examines the concept of omni-channel retailing, which allows customers to interact with businesses through various channels like in-person marketing, home visits, and mobile devices. It evaluates best practices adopted by omni-channel retailers, drawing from both offline and online markets, including pricing strategies and shopping experience design. The essay emphasizes the importance of avoiding direct price comparisons, selling niche products, and focusing on product knowledge to establish switching costs. It concludes that omni-channel retailing is a revolutionary factor in the modern marketing landscape, enhancing the relationship between customers and businesses. Desklib offers a wide range of resources, including past papers and solved assignments, to aid students in their studies.

Running head: Fashion Retail Management
FASHION RETAIL MANAGEMENT
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1Fashion Retail Management
In simple words Omni channel is the capability for a customer to interact and
communicate with a business concern in a very easy and convenient way known to exist. The
consumers can connect with business concerns in many ways which include in person way of
marketing, visiting at home or even with the usage of handheld devices like smartphones
through which consumers can connect very easily with the business concerns. Therefore, the
purpose of this essay is to determine and evaluate the best practices among Omni channel
retailers.
TheOmni channel retailing carries some features which are relevant to electronic
commerce like the ability of price comparison as well as generate targeted advertisements
according to the data usage of the user (Beck & Rygl, 2015). Retailers adopt best practices
from the offline as well as online markets which includes the pricing and designing of the
shopping method thus building a healthy relationship between the customer and the business
concern.
In the article, attractive pricing and curated content and use customer data and
analytics to power the marketing needs of the business concern (Brynjolfsson, Hu, &
Rahman, 2018). In one of the best practices of Omni channelling falls the avoidance of direct
price comparisons and learn to sell niche items and products. The companies should
emphasize on product knowledge and establishing switching costs to embrace competition in
the market.
Therefore to conclude one would say is that during this age of transformation in the
field of marketing Omni channel retailing can prove to be a revolutionary factor in this era of
marketing.

2Fashion Retail Management
References
Beck, N., & Rygl, D. (2018). Categorization of multiple channel retailing in Multi-, Cross-,
and Omni‐Channel Retailing for retailers and retailing. Journal of Retailing and
Consumer Services, 27, 170-178.
Brynjolfsson, E., Hu, Y. J., & Rahman, M. S. (2018). Competing in the age of omnichannel
retailing. MIT.

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