This report provides a comprehensive analysis of the business environment, particularly within the fashion retail industry, using Wesfarmers as a case study. It identifies and discusses the functional areas of the business, including human resources, technology, operations, customer service, and marketing. The report delves into the internal stakeholders, such as employees, management, and suppliers, highlighting their roles and impact on business operations. Furthermore, it examines external stakeholders, including the government, trade unions, customers, and communities, and analyzes their influence. The paper identifies the main stakeholders as customers, shareholders, and employees, emphasizing their significance for sustainable business practices. A comparison with the food industry is also included. The analysis covers stakeholder interest, power dynamics, and the importance of managing relationships for business success. The report emphasizes the dynamic nature of the fashion retail industry and the importance of adapting to changing customer preferences.
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