This report provides an analysis of the fashion retailing industry, focusing on market targets, retail service policies, and the impact of fashion trends, with specific examples from John Lewis and Burberry. It examines the characteristics of target markets for each brand, including demographics and psychographics, and compares their retail service offerings, such as opening hours, return policies, and pricing strategies. The report also explores the trends influencing fashion development, including art, culture, celebrity endorsements, and technology, and how these trends impact retail services. Additionally, it discusses the importance of satisfying target market needs through brand image and differentiates between niche and mass market retailers based on demographic, psychographic, and price preferences.
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