Boosting Sales: Fashion Show Promotional Event for Classy Collection

This report outlines a fashion show promotional event planned by Classy Collection Limited, a new fashion and design company, to increase sales and brand awareness. Scheduled for May 3, 2018, the event aims to showcase the company's designs and products to existing and potential clients. The budget, totaling $106,300, covers location rent, staging, lighting, sound systems, choreography, videos, photo shoots, makeup, direction, hostesses, costumiers, catering, security, mailing invitations, and models. The schedule includes rehearsals, guest check-in, fashion show segments featuring different collections, entertainment, speeches by company directors, and a vote of thanks. The Westin Sydney Hotel Ballroom is the venue, with catering services provided by Juju Catering and AV equipment by Myles AV. Advertisements across various media platforms will promote the event. Effective communication strategies, both internal and external, are emphasized, and all staff members will participate in the event's preparation and execution. The company will allocate significant resources to ensure the event's success, and a lucky guest will be awarded a top design to encourage post-event purchases. The report references external sources for event planning and service providers.

Promotional Event 1
A FASHION SHOW PROMOTIONAL EVENT TO INCREASE SALES AND AWARENESS
ABOUT THE “CLASSY COLLECTION LIMITED”, A FASHION AND DESIGN COMPANY
by (Name)
The Name of the Class (Course)
Professor (Tutor)
The Name of the School (University)
The City and State where it is located
The Date

Promotional Event 2
A Fashion Show Promotional Event to Increase Sales and Awareness about the ‘Classy
Collection Limited’, a New Fashion and Design Company
Description of the Event
The Classy and Trendy Collection is a new company in the fashion and design industry.
The company seeks to promote its brand and make the consumers aware of its new designs and
products. Thus, the company intends to hold a fashion show event on the 3rd of May 2018.
Purpose of the Fashion Show Event
The fashion show event is intended to act as a promotional event to boost the image of
the company to its existing and potential clients. As noted earlier, the company is a new one in
the fashion industry dominated by many prominent fashion and design companies. Thus, the
fashion event will provide a perfect avenue for the firm to let its customers know more about the
company as well as what kind of products that it has to offer its clients. What is more, the event
would be perfect for the company to sell some of its famous designs after the fashion show.
Budget
As a whole, the fashion show is going to cost the company a significant amount of
money, both in the process of planning, designing the clothes for showcase, catering services,
payment of venue and entertainment equipment, and advertisement (Bradshaw, 2018). In a
nutshell, the budget comprises of:
Item Cost

Promotional Event 3
Location rent $40,000
Staging, lights, sound systems, and choreography $10,000
Videos and photo shoot $1,000
Makeup $ 3,000
Direction $2,000
Hostess (10 at $150 each) $1,500
Costumiers (15 at $200 each) $3,000
Catering $20,000
Security services $3,000
Mailing invitations $800
Models (10 at $2000 each) $20,000
Total $106, 300
Schedule
The schedule for the fashion show promotional event will be as follows.
3:00- 5:00 pm – final rehearsals for the team
6:00 -7:00 pm – Guests check in
7:00- 7:30 pm – Fashion show event begins
7:30 – 8:00 pm – Entertainment from the Rock n Pop band
8:00 – 8:15 pm – Showcase of ‘The Sassy and Urban collection’

Promotional Event 4
8:15- 8:30 pm – Showcase of ‘Traditional but Classy collection’
8:30 -8:45 pm – Entertainment as the serving of drinks to guests continues
8:45 -9:30 pm – Showcase of the “modern woman’ collection
9:30- 9:40 pm – Speech by the marketing director of the company
9:40 – 9:50pm- Speech by the managing director of the company
9:50 -10:00 pm- Vote of thanks from the MC of the event
10: 00 pm- Closing of the event. Guests leave
Venue
The fashion show event will be held at the Westin Sydney Hotel Ballroom in Sydney.
The hotel has a grand-scale, Victorian ballroom that will be perfect for holding the promotional
fashion show event for the company (The Westin Sydney, n.d.).
Catering services
For the event’s catering services needs, the company will hire Juju catering company to
serve guests during the event. Juju catering is the best option because it has great experience
event catering and has a good reputation within the area (Juju Catering, n.d.). Furthermore, they
offer high quality and professional catering services that will work well with the needs of the
company.

Promotional Event 5
AV Equipment
The Audio visual equipment for the event will be provided by Myles AV company. At the
moment, the company is one of the best AV equipment providers in the country. The firm has a
track record of providing with corporate clients, hotels and private event managers with high
quality audio-visual experience for their events (Welcome to Myles, n.d.). Given the importance
of the fashion show to the company, we have chosen Myles as the service provider for AV
equipment for the promotional event.
Advertisements
Our sales and marketing team has also embarked on a marketing campaign to ensure that
the public is made aware of the upcoming promotional event. Largely, the company will
advertise the fashion show event in various media platforms such as television, newspapers and
through online platforms (Alemar, 2013). This way, the public will be made aware of the fact
that the fashion show event will be taking place, and what to expect on the day of the event.
Communication
Communication is an important part of every successful promotional event. The
communication may either be internal, among members of the staff or external between the
company and suppliers, caterers, AV companies, and the press. In order to ensure effective
internal communication on matters pertaining to the fashion show event, the person in charge of
the event will utilize internal memorandums and emails to pass any useful information to the rest
of the team. On the other hand, communication with suppliers and service providers will be

Promotional Event 6
conducted through formal emails and phone calls. This way, there will be a free flow of
information among members involved in the preparation of the event.
Staff
All members of staff will participate in the preparation and actualization of the fashion
show event. Our designers will be tasked with the responsibility of designing new clothes to be
showcased during the event. The seamstresses will be charged with the responsibility of sewing
the dresses in time for the show. Our models on the other hand, will be responsible of
showcasing the dresses in the runway during the show. The sales and marketing team is
responsible for marketing and advertising the upcoming event to the public and ensure that the
promotional event is a success.
Resources
The fashion show will take up a significant amount of company resources in order for it
to be a success. The company will have to use its finances to purchase materials for the fashion
show dresses as well as book and rent the venue, catering services, AV equipment and pay its
personnel. In turn, this can be a costly expenditure for the company.
Extras
At the end of the promotional event, one lucky guest will be awarded one of our top
designs as a means to encourage the purchase of our products after the fashion show. Indeed, the
success of this promotional event will ensure that the designs of the company are known and
purchased by the public.

Promotional Event 7
Reference List
Alemar, S. (2013). 7 Steps for Throwing A Great Promotional Event. [Online] Duda. Available
at: https://www.duda.co/blog/7-steps-for-throwing-a-great-promotional-event/ [Accessed 12 Apr.
2018].
Bradshaw, S. (2018). 7 Event Budget Planning. [Online] Attendstar. Available at:
https://www.attendstar.com/planning-event-budget/ [Accessed 12 Apr. 2018].
Juju Catering [Online] Juju Catering. Available at: http://jujucatering.com.au/ [Accessed 12 Apr.
2018].
The Westin Sydney. [Online] Westin Hotels and Resorts. Available at:
http://www.starwoodhotels.com/westin/property/meetings/index.html?
propertyID=1183&language=en_US [Accessed 12 Apr. 2018].
Welcome to Myles AV [Online] Myles AV. Available at: http://www.mylesav.com.au/audio-
visual-rental-sydney-about-us/ [Accessed 12 Apr. 2018].