Fashion and Textile Marketing Strategies: An Analytical Report

This report provides a detailed analysis of The Just Group, a prominent fashion organization, examining its marketing strategies within the fashion and textile industry. It begins with an executive summary and introduction, followed by an in-depth analysis of the external environment using PESTLE factors, and an internal analysis using a TOWS matrix. The report includes an industry analysis using Porter's Five Forces, reviews The Just Group's brand portfolio, and discusses its current strategies. It also provides recommendations for improving the organization's performance and sustaining its competitive advantage. The report utilizes secondary data from various sources, including databases, company websites, and books, to support its findings and conclusions. The analysis covers various aspects, including political, economic, social, technological, environmental, and legal factors impacting the company. The report also incorporates SWOT analysis and offers insights into the bargaining power of buyers and suppliers, and the threat of new entrants and substitute products. The report concludes with a discussion on the current strategies employed by The Just Group and offers recommendations for future growth and improvement within the dynamic fashion and textile market.