Business Presentation: Fashion Upcycling - An Eco-Conscious Approach

This presentation introduces a new business idea centered around fashion upcycling, emphasizing its eco-friendly and cost-effective nature. It highlights market opportunities, including the potential for increased product demand due to customer preferences for sustainable products and the appeal of lower pricing. The presentation also underscores the importance of offering diverse designs to cater to evolving customer needs. Entrepreneurial traits crucial for success, such as creative thinking, risk-taking ability, and a strong focus, are discussed. Key marketing considerations, including product, price, place, and promotions, are outlined, along with sustainable values like green packaging and environment-friendly technologies. The presentation concludes with a bibliography of sources used and a thank you note.

NEW BUSINESS IDEA
Fashion Upcycling

Names of the Group
Members

Introduction of Business
Idea
 Fashion Upcycling – Eco-friendly and
Cost Effective Fashion Products

Market Opportunities
 Good future potential due to increased
product demand from the customers.
 Lower pricing would help to make the
products more appealing to the
customers.
 Providing a wide variety of designs that
would cater to the changing needs and
prefences of our customers.

Entrepreneurial Traits
 Creative thinking.
 Not afraid to take challenges.
 Ability to think out of the box.
 Strongly focused.
 High on Confidence and Self Belief

Key marketing considerations
 Product
 Price
 Place
 Promotions

Sustainable Values
 Green Packaging
 Implementing Environment Friendly
technologies

Bibliography
 Ibisworld. (2017). Clothing Retailing – Australia Industry Research Reports | IBISWorld.
[online] Available at: https://www.ibisworld.com.au/industry-trends/market-research-
reports/retail-trade/other-store-based-retailing/clothing-retailing.html [Accessed 14 Apr.
2018].
 Grandi, A., & Grimaldi, R. (2005). Academics' organizational characteristics and the
generation of successful business ideas. Journal of Business Venturing, 20(6), 821-845.
 Barringer, E., & Ireland, R. D. (2010). Successfully Launching New Ventures. Pearson.
 McGrath, R. G. (2010). Business models: A discovery driven approach. Long range
planning, 43(2-3), 247-261.
 Eppler, M. J., Hoffmann, F., & Bresciani, S. (2011). New business models through
collaborative idea generation. International Journal of Innovation Management, 15(06),
1323-1341.
 Phills, J. A., Deiglmeier, K., & Miller, D. T. (2008). Rediscovering social
innovation. Stanford Social Innovation Review, 6(4), 34-43.
 Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for
visionaries, game changers, and challengers. John Wiley & Sons.
 Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Pearson Education.

Thank You