Report: Usability Evaluation of Fashion Printz Website

This report provides a usability evaluation of the Fashion Printz website, a fashion retailer. The evaluation focuses on the website's design, ease of access, and overall user experience. The homepage features new collections and featured products, with links to different sections for men, women, and kids. The website allows users to view product details and add items to a cart. The report highlights the absence of online payment options as a limitation, suggesting the need to include this feature for improved user satisfaction. The website's compatibility with various browsers and mobile devices is noted, along with the availability of social media links for updates. The conclusion emphasizes the website's good overall evaluation, with the alignment of products and other parts of the website being commendable, while the lack of online payment is identified as a key area for improvement. The report also includes a bibliography of relevant sources.

Running head: ASSIGNMENT 4
ASSIGNMENT 4
Name of the Student
Name of the University
Author Note

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Assignment 4
Introduction
The company is a fashion retailer that deals with the fashion cloths. The company just
had manual market and was not making that much profit from the market so they decided to
make the webpages that would help the company to make customers and help for making
profit in the market. The company’s website contains the entire product available from which
the customer can choose the desired product and buy it.
Usability Evaluation
This part of the paper will talk about usability of the Fashion Printz website and
evaluate the website on the basis of the ease of access of the website and the framing of the
website. The first impression of the webpage that is the homepage of the website is good,
when the website link is clicked it takes the user to the homepage of the website. The home
page of the website contains slide shows that contains the pics of the new collections of the
company and there is an option of shop now. Some of the featured products of the company
are also listed in the homepage of the site. There are hyperlinks in the homepage that allows
the user to visit the store where the user can buy the desired products, the store is divided into
three categories the men, women and kids section.
The number of products available on the website is not much. The products in the
website are not much but have variations and are also available in different sizes. The user
when click on a product to view the product the page contain the details of the product is
displayed and the user can magnify the products. The cart option is also available to the user
so that the user does not have to pay for the different items differently, the user can pay for all
items in the cart at once. The main limitation of the website is that it does not provide the
option of online payment; some customers prefer online payment, rather than the cash on
delivery (COD). The website is compatible to the entire browser and can be accessed from

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Assignment 4
the mobile. .The user can also follow the company on different social media platform
(Facebook, Twitter and Instagram.) for the update of the new product arrivals.
Conclusion
The report can be concluded by stating that the website overall evaluation is good.
The alignment of the product and the other parts of the website is good. The website contains
the entire product, which are available by the company. The process of viewing the items and
adding it to the cart and then checking out after the buying is very nice. The main problem
that is related to the website of the company is that the website does not allow making online
payments for the products, which is the demerit of the website. The option of paying online
for the product of the company that are bought should be availed to the user to meet the
satisfaction of the user.

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Assignment 4
Bibliography
[1] Chung, M., Sim, M.S., Kim, J., Kim, D.K. and Chae, C.B. Prototyping real-time full
duplex radios. IEEE Communications Magazine, 53(9), pp.56-63. , 2015.
[2] Devadiga, N.M., October. Tailoring architecture centric design method with rapid
prototyping. In 2017 2nd International Conference on Communication and Electronics
Systems (ICCES) (pp. 924-930). IEEE. , 2017.
[3] Jano, Z., Noor, S.M., Ahmad, R., Saad, M.S.M., Saadan, R., Bokhari, M. and Abdullah,
A.N. Website usability and cultural dimensions in Malaysian and Australian universities.
Asian Social Science, 11(9), p.1. , 2015.
[4] Kaur, S., Kaur, K. and Kaur, P., March. Analysis of website usability evaluation methods.
In 2016 3rd International Conference on Computing for Sustainable Global Development
(INDIACom) (pp. 1043-1046). IEEE. , 2016