An Investigation into Employee Retention in UK Fast Fashion Industry

This report provides a comprehensive investigation into the key success factors for retaining employees in the fast fashion industry within the United Kingdom. The study begins by highlighting the critical importance of employee retention, emphasizing its impact on a company's profitability, sustainability, and market position. It identifies employee dissatisfaction, often related to job roles and salaries, as a primary cause of turnover in the UK fast fashion sector, where numerous opportunities exist. The report then outlines the research objectives, which include examining the concept of employee retention, identifying HR strategies, determining the importance of retention, and exploring the challenges faced by companies like Louis Vuitton. The literature review explores various aspects of employee retention, referencing the significance of employees as assets and their role in achieving organizational goals. The report aims to analyze success factors and strategies utilized by the fast fashion industry to retain employees. The findings, conclusion, and recommendations aim to provide insights into effective employee retention practices within the fast fashion sector, considering its dynamic trends and competitive landscape. The report relies on secondary research from journals, books, and articles to support its findings.

An investigation into
key success factors for
retaining employees in
fast fashion industry
in the UK

ABSTRACT
In today's situation, preserving employees is considered to be the main challenge in the
business because of the various problems that can minimize the organization's overall position in
the market. Since employees are regarded as an outstanding asset of the organization, they have
the right to learn the numerous skills required within the company, & when they left the relevant
organization, this would also cause the company to lose its abilities as well as skills. Retention is
the main concern related to firms to cover numerous business competencies & managing market
positions. When a firm does not have enough power to preserve employees, this would directly
imply its profitability as well as sustainability. In the relation of the British fashion industry, it is
difficult to retain employees because the industry provides numerous opportunities where
workforce can comfortably change jobs. The main reason for staff turnover is employee
dissatisfaction with the job post and it can also be salary. On the other hand, it could be said that
there are several important reasons why job preservation could be minimized, & it also makes
the company face different consequences. There are many reasons why employees leave the
organization, these reasons are extremely small, but they are very important in the eyes of the
employees. The present report comprises of a discussion upon the key success factors for
preserving employees within fashion industry in the regions of UK. For the successful
completion of this report researcher has considered secondary research which is done form
numerous journals, books as well as article. The report concludes that for a successful business it
is very much essential to retain company’s employees for longer term. The success of a firm is
depended upon the talent and competencies of their employees and experienced staffs are always
essential and beneficial for the firm to attain their success.

Table of Contents
ABSTRACT.....................................................................................................................................2
Table of Contents.............................................................................................................................3
TOPIC:.............................................................................................................................................5
“AN INVESTIGATION INTO KEY SUCCESS FACTORS FOR RETAINING EMPLOYEES
IN FAST FASHION INDUSTRY IN THE UNITED KINGDOM”...............................................5
CHAPTER 1 – INTRODUCTION..................................................................................................5
A statement of the dissertation problem.................................................................................5
A brief overview of the dissertation study.............................................................................6
A discussion about the significance of your study.................................................................6
Research Aim.........................................................................................................................7
Research Objectives...............................................................................................................7
Research Questions................................................................................................................7
Rationale of research..............................................................................................................8
CHAPTER 2 – LITERATURE REVIEW.......................................................................................8
To examine the notion of employee retention in regards to fast fashion industry of the UK.8
To identify different strategies used by HR department of fast fashion industry of the UK for
employee retention...............................................................................................................11
To determine the importance of employee retention for fast fashion industry in the United
Kingdom...............................................................................................................................16
To explore certain challenges faced by Louis Vuitton while applying different employee
retention strategies................................................................................................................19
CHAPTER 3 – RESEARCH METHODOLOGY.........................................................................23
Research Onion....................................................................................................................23
CHAPTER 4 – FINDINGS............................................................................................................29
CHAPTER 5 – CONCLUSION & RECOMMENDATION.........................................................36
Conclusion............................................................................................................................36
Recommendation..................................................................................................................36
REFERENCES..............................................................................................................................40

TOPIC:
“AN INVESTIGATION INTO KEY SUCCESS FACTORS FOR
RETAINING EMPLOYEES IN FAST FASHION INDUSTRY IN THE
UNITED KINGDOM”
CHAPTER 1 – INTRODUCTION
A statement of the dissertation problem
In current scenario retaining employees is regarded as the major challenge within an
organisation due to which various issues are faced and these may minimise overall market
prominence of the organisation. As employees are treated as prominent asset for the organisation
and they are trained with learning of various skills which are needed within business and when
they leave the related organisation this will lead the business to loose their capabilities and skills
as well. Retention is the major issue associated with an organisation so that to cover various
business capabilities and to manage market position as well. When an organisation is not having
ample power to retain their employees this will directly implicate its profitability and
sustainability in direct manner. In the context of fashion industry of UK, this is being observed
that employee retention is very hard to manage as various opportunities are held within this
industry so this is easy for employees to switch the job easily. The major reason of employee
turnover is dissatisfaction among employee regarding their job position or may be salaries. On
the other hand this can be said that there are various significant reasons due to which job
retention can be minimised and the same are leading the business to face various consequences.
There are various significant reasons due to which an employee leaves the organisation and these
are very minor but major in vie point of employees. So every business organisation is required to
work over maximising their employee retention as employee turnover is the major cost for the
business and this is required to be mitigated. In another terms this can be said that major roles are
being exerted by employees within an organisation and this is the major term which is executed
by the company to retain them for longer time. There are significant movements which are
required to be exerted by the organisational premises so that major problems related to
prominence and coverage can be dealt in optimal manner. Employee retention is defined as the
ability of the organisation in which they can deeply deal with the issue of employee turnover and

provide prominent paths to their employees so that they can intensify experience of their journey
within organisation. In fashion industry in UK employee retention is highly required as
employees are frontier for the organisation and overall brand so this is imperative that they
manage their employees in appropriate manner by enhancing their retention ratio. For dealing
with this issue various strategies are required to be tackled in which the organisation can deal
with the issue of employee retention and in this manner problem of employee retention can be
tackled.
A brief overview of the dissertation study
This research is associated with analysing succession factors which are helpful in
retaining employees within fashion industry of UK. In current scenario this is being observed
that in fashion industry trends are changing in frequent manner so employees are required to
adopt that trend and to use such policies in which they can attract higher customers. In the terms
of employee retention fashion industry is struggling in high manner due to which they are
implying several aspects in order to retain their employees and acquire higher edge within
marketplace. This dissertation topic is related with examining such success factors which could
be helpful in retaining employees for such long period. In this context it can be analysed that this
is highly significant for an organisation to retain employees so by providing appropriate rewards
and giving career opportunities to employees this will lead the business to maintain employee
retention which can be helpful in dealing with various complexities and to provide succession
opportunities to business as well. Similarly it can be said that for managing market position
employees are required to be retained for longer duration of time and in this manner market
prominence can be impacted for long period of time. Employee retention is providing positive
impact over organisational success as an atmosphere is created which is leading in developing
culture of corporation and keeping talent within organisation. So this study will provide such
aspects in which various organisational benefits can be attained within fashion industry.
A discussion about the significance of your study
The primal aim of this study is to analyse the concept of employee retention within
fashion industry as this industry is laced with higher trends of changes. This study will lead in
developing such measures by which the business may provide stability to their employees.
Besides this the study will reflect the ways in which an organisation may lead in developing such
dimensions by which appropriate insights. This research is associated with dual perspective such

as professional and personal aspects. In terms of personal perspective this research is able to
enhance various skills of researcher such as critical thinking skills, research skills, problem
solving skills and many more. These skills will be helpful for researcher to develop their
personal career and in this manner professionalism can be provided to them. Besides this the
research is also aligned with satisfying professional objectives as well. As this research is helpful
for researcher to develop understanding in completing future researches in appropriate manner.
From this it can be said that by conducting this research, the researcher will lead in developing
their own understanding in terms of managing their future roles in researches in significant
manner.
Research Aim
“To explore successful strategies and factors used by Fast Fashion industry of the UK for
retention of employees”
Research Objectives
 To examine the notion of employee retention in regards to fast fashion industry of the
UK.
 To identify different strategies used by HR department of fast fashion industry of the UK
for employee retention.
 To determine the importance of employee retention for fast fashion industry in the United
Kingdom.
 To explore certain challenges faced by Louis Vuitton while applying different employee
retention strategies.
Research Questions
 What is employee retention in regards to fast fashion industry of the United Kingdom?
 How many different strategies used by HR department of fast fashion industry of the UK
for employee retention?
 What is the importance of employee retention for fast fashion industry in the UK?
 What are some of the challenges faced by fast fashion industry in the UK while applying
different employee retention strategies?

Rationale of research
This research study is based on the topic “an investigation into key success factors for
retaining employees in fast fashion industry in the United Kingdom” and it aims to explore
successful strategies and factors used by Fast Fashion industry of the UK for retention of
employees. The main cause of performing this study is to acquire detailed understanding of the
topic. This study help investigator in examining the notion associated with employee retention in
regards to fast fashion sector of United Kingdom. Apart from this, it also assists in determining
different strategies which are used by Human Resource department for retention of employees in
the fast fashion retail industry of United Kingdom. Moreover, the study determines the
significance of employee retention for fast fashion industry and as well as also aids in exploring
the challenges which are faced by company when applying different strategies associated with
employee retention. The study is highly effective for improving knowledge not only associated
with the topic, but also the knowledge of areas associated the topic. The studies effective for
academic purpose also as it helps scholars to perform further study on topic as this study act as
base for them.
CHAPTER 2 – LITERATURE REVIEW
Literature review or narrative review is defining as review of scholarly papers, articles in
order to conduct in-depth evaluation of the selected topics. A literature review survey article,
books, scholarly articles as well as other sources associated to the particular issue. It helps in
offering description summary and critical evaluation through which in-depth investigation can be
undertaken. Mentioned below literature review is being conducted.
To examine the notion of employee retention in regards to fast fashion industry of the UK.
As per the view point of Younis and Ahsan, 2021, an employee is an individual an organisation
hires to perform a specific job. They mainly work for salary or wages. It has been identified that
employees are life blood of an organisation and play most important role in accomplishing
organisational goals and objectives. In addition to this, it has been determined that employees are
significant aspect for any company irrespective of their size and scope. They are lifeline of an
organisation and effectively contribute towards profit making and successful running.
Furthermore it has been determined that without concerning personal interest of employers
organisation could not survive. It is essential for an organisation to effectively emphasize upon

means demand and satisfaction level of employees, as it is the crucial element that allows
company to retain their employees for longer period of time. According to the most of the
researches it has been identified that employee leaves an organisation out of constant friction
with their team members or superiors and frustrations. Along with some of the factors like
decrease in motivations, lack of growth, low salary are also some of the factors that make
employees to leave an organisation. In this it is essential for an organisation to emphasize upon
implementing significant strategies, policies and practices in order to build an effective system to
satisfy employees. In addition to this it has been underlined that it is the responsibility of
managers as well as management to undertake the responsibility and effectively make sure that
employees are satisfied with their responsibilities and roles allotted to them. With the help of this
company can not only enhance their motivation level of employees on constant basis but can also
maximize their performance at great extent. With the help of effective contribution of
employee’s organisation can not only enhance their overall productivity but can also assure
competitiveness in an industry that. It is essential for any organisation to effectively emphasize
upon needs and demands of employees and provide them motivation on regular basis in order to
retain them for a longer period of time.
It has been identified that, fast fashion industry of the UK is one of the leading sector in
which cost clothing manufacture is done in United Kingdom and are significantly valued by
customers. Furthermore, it has been underlined that clothes in this industry are made from virgin
resources that make this industry dominant player in market segment (Nedumaran, Rani and
Mehala, 2021). The contribution of this industry is enormous in United Kingdom as it provides
number of job opportunities to individuals. According to the analysis it has been identified that
fast fashion industry in United Kingdom is facing highly competitive job market, insufficient
boarding, lack of learning in development and other challenges which is increasing the issue of
employee turnover. In order to overcome the challenges it is essential for this industry to retain
employees for longer period of time. With the help of retaining talented, experienced and trained
employees organisation can significantly perform their roles and responsibilities comparatively
to other rivals in more effective manner. Due to the increase in competitiveness in this industrial
sector organisation is experiencing lower productivity and decrease in quality of goods and
services. In this it is essential for this industry to effectively understand the concept of employee
retention, as this plays significant role for this industry to quickly take advantage of trends and

maximize their overall productivity at great extent. Employee’s retention will significantly aid
this industry to ensure big profit and keep up with the competitive trends. It is essential for the
organisation performing their roles and responsibility in the industrial sector to determine
actually needs and demands of employees in effective manner.
Thus, it has been identified that employee retention is defined as an ability that allow an
organisation to retain its employees for longer period of time. It has been identified that
employee turnover issue is being increasing in fast fashion industry of the United Kingdom. This
issue is mainly arising due to the factors such as low employee morale, lack of recognition,
absence of career path, ineffective employee manager relationship and more (Ovuakporie and et.
al., 2021). It is essential for this industry to have proper understanding and awareness of the
concept of employee retention and determine the importance of employee retention for
organisation growth and development. This will significantly aid them in retaining employees for
longer period of time. With the help of this organisation can not only accomplish their goals and
objectives in more effective manner but can also enhance their goodwill in market segment. With
the help of retaining employees for a longer period of time organisation in UK fast industry can
significantly reduce employee turnover hassle and can enhance its overall productivity while
maximizing consumer experience. Employee retention will significantly aid company to perform
their roles and responsibility with reduced cost and higher profitability. Employee retention play
important role as it allow organisation to ensure success in market segment while assuring long
term sustainability. Thus according to the above mentioned analysis it has been identified that,
employee retention in context to fast fashion industry of the UK play essential role, as this sector
is facing the challenge of increase in employee turnover, which is affecting its productivity and
profitability at great extent. With the proper understanding of this concept, benefits and
importance of employee retention fast fashion industry of the United Kingdom can a sure high
growth and profitability in market segment. With this they can satisfy customer’s needs and
demands while overcoming the challenges in effective manner. Employee retention play
essential role for fast fashion industry of the United Kingdom as this will not only enhance
industry to grow its competitiveness but will also aid them to significantly contribute in country
economic growth and GDP. Employee retention will also allow fast fashion industry to enhance
employment opportunity for individual in United Kingdom that significantly aids this sector to
contribute in country per capita income of individuals. Thus, according to the analysis it has been

underlined that employee retention in context to fast fashion of United Kingdom which help this
industry to significantly improve and enhance its profitability while assuring high consumer
experience and satisfaction (Mogaji and et. al., 2021). It also helps in assuring high consumer
experience and satisfaction. This will significantly benefit this industrial segment to enhance
overall satisfaction level of employees, government and country on simultaneous basis.
To identify different strategies used by HR department of fast fashion industry of the UK for
employee retention.
As per the view point of Nedumaran, Rani and Mehala, 2021, employee retention is defined as a
technique that aid management to make employee stay with organisation for longer time period.
There are number of practices, strategies and measures that can be undertaken by an organisation
in order to make their employees stick with the organisation. It is essential for companies to
make sincere efforts in order to make sure that growth and learning for employees is being
undertaken. Employee retention effectively plays important role for organisation through which
they can overcome the competitiveness in market segment. There are a number of strategies such
as comfortable timing, lucrative salary, growth prospects and better ambience that facilitate
organisation to make employees stay for longer time period. Employee retention plays valuable
role for company as with the help of this they can significantly accomplish their goals and
objectives in effective manner. Employee retention significantly assist organisation to improve
overall growth and profitability of company in respective industrial sector and significantly
enhance productivity at great extent (Djeumo Sandjong, 2021). In context with fast fashion
industry of United Kingdom it has been identified that it is essential for organisation in this
industry to emphasize upon implementing strategies for employee retention. In this HR
department of fast fashion industry of the United Kingdom play essential role, as they are
responsible and authorise to implement number of strategies to retain employees for long period
of time. It is essential for fast fashion industry of the United Kingdom to ensure that employee
retention strategies are being implemented in organisation as it will significantly reduce turnover
hazel, through which company can perform their roles and responsibilities in more effective
manner. Furthermore, it has been identified that employee retention also make significant
improvement in employees performance through which company can offer more comfortable
and less stressed environment to their workers. It helps in assuring long-term success and allows
company to effectively develop positive workplace culture. It is essential for an organisation to

ensure that high potential employees stay with them for longer duration and effectively
contributes in organisational success, as this will allow company to assure high profitability at
great extent. It has been identified that employees those who spend considerable amount of time
in an organisation at tend be loyal as well as committed towards management and always
performs their roles and responsibilities, while emphasizing up on organisational goals.
Employee retention facilitate organisation to build mature relationship with employees that
significantly enhanced in loyalty and trust towards organisation (Sandjong, 2021). Furthermore,
it has been evaluated that if an individual spend good amount of time with an organisational
workplace structure then they get emotionally bonded and aim towards striving for
organisational success. Thus, it is essential for fast fashion industry of the United Kingdom to
make sure that employee retention strategies and practices are being implemented in an effective
manner as it will allow them to enhance profitability in an effective manner. Mention below
there are some certain form of strategies that can be used by HR department of fast fashion
industry of the United Kingdom to retain employees for long period of time.
Delegate roles and responsibilities according to employee specialization and interests:
It is one of the most important strategies of employee retention in which organisation is required
to allot roles and responsibilities according to employee interest and specialisation. This will help
team leader to enhance productivity and performance of employees at great extent without
putting extra burden on them (Suganya Devi, 2021). In addition to this it is also essential for
organisation to conduct performance review in order to make sure that employee’s are happy
with their task or responsibilities.
Human resource department must ensure that it is hiring the right candidate.
It is one of the most essential strategy of employee retention in which it is essential for
HR department to make sure that hiring of the right candidate is done in right place as mismatch
will lead employees to end up being frustrated that make them to further look for a change. It is
essential for HR department to ensure that right candidate is hired for the right profile. In this it
is essential for HR department of fast fashion industry of the United Kingdom to strengthen
recruitment process of candidate while checking their record in effective manner.
Employee recognition

It is essential for an organisation to provide reward and recognition to employees in order
to appreciate hard work of workers. By acknowledging employees hard work organisation can
maximize performance and motivation level of employees at great extent. In this it is essential
for HR department of fast fashion industry of the United Kingdom to provide monetary as well
as non monetary benefits to employees. In this monetary benefits can be in terms of cash prize,
incentive perks that further enhance company to motivate employee’s at large extent.
Recognition and reward play essential role that make organisation to make employee stick with
any organisation for longer period of time.
Performance appraisals
Performance appraisal or salary hike is an important element that allows employees to stay
motivated and aid organisation to make their employees avoid looking for a change. It is
essential for HR management of to make sure that there is proper salary hike being provided to
employee directly proportional to their hard work that they are putting (Bhati, Maitri and
Gurusamy, 2021). Furthermore, it is essential for HR to avoid partiality as it significantly de-
motivates talented employees and make them look for a better opportunity. Performance
appraisal play essential role through which organisation can retain employees for longer period
of time and can further utilise their talent and experience for high performance as well as
productivity.
The salary of the employees must be discussed at the time of the interview:
It is essential for HR department to develop organisational rules and regulation
emphasising upon benefit of organisation. It is important for company to make sure that
organisational rules are employee friendly and does not put additional burden on them. It is
essential for HR department to effectively understand the needs and demands of employees
along with their benefits, as it significantly help in building that trust and confidence.
The Organisation rules and regulations should be made to benefit the employees
It is an essential strategy in which HR department is required to discuss salary with
employees at a time of the interview. This will significantly aid in avoiding confusion later. HR
department of fast fashion industry of the United Kingdom must be sure that individual is offered
the salary according to their educational qualification, experience and other terms and condition
which is acceptable to them.
Salary and Benefits Must Be Competitive