Critical Analysis: The Global Fast Food Market and its Challenges

This report provides a critical analysis of the global fast food market, examining its growth, trends, and impact on health and society. The analysis explores the rapid expansion of fast food establishments, the increasing demand for packaged foods, and the aggressive marketing strategies of major companies like McDonald's and KFC. It also addresses the negative health consequences associated with fast food consumption, including obesity, heart disease, and other health issues. Furthermore, the report highlights the challenges faced by the fast food industry, such as the shift towards healthier eating habits and increasing competition. It discusses how companies are adapting by introducing healthier menu options and employing innovative marketing campaigns. The report concludes by summarizing the key findings and emphasizing the dynamic nature of the fast food market in response to changing consumer preferences and health concerns.

CRITICAL ANALYSIS

Table of Contents
INTRODUCTION...........................................................................................................................1
THESIS STATEMENT...................................................................................................................1
CRITICAL ANALYSIS..................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
A critical analysis is a careful evaluation and examination of any work or performance.
The aim of the present study is to evaluate the topic, “The global 'fast food' market and its
harmful effects on health or on society” and analyse the challenges faces by the fast food
industries. A thoughtful critical analysis help in understanding the interaction of the specific
elements that contribute to power and effectiveness of work and will help in decision-making by
innovating several common goods in the professional community.
THESIS STATEMENT
Eat healthy and live healthy is one of the important requirement for long life.
Unfortunately, today's world has been adapted to a system of consumption of foods that has
several effects on health. It is important to understand that what challenges the issue with the fast
food industry on the health of people brings in the professional community.
CRITICAL ANALYSIS
The phenomenon of fast food is growing quickly and the demand for packaged food is
predicted to increase as well, it raises the market rate of the fast food companies (Batty and Gee,
2019). Fast food establishments have been popping up around the world at an unprecedented
rate, selling their meals and experiencing record profits. There are a range of fast food covered in
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the global market including; Burger/Sandwich, Sea-Food, Pizza/Pasta, Chicken, etc. The famous
fast food franchisee in Australia are; KFC, Domino's, Pizza Hut, Zambrero, Subway, etc.
Global fast food industries such as; KFC, McDonald, Domino's, etc. are aggressively
expanding and getting people hooked in the local Australian market and at the global level as
well. According to a research, Australian's eats 13 billion hamburgers every year (Niebylski and
et. al., 2015). Fast food market are the quickest growing segment of Australia's food market, but
various issues brings many challenges in front. Fast food has a negative impact not only on the
health of people, but also on the economy and on the ethics of the society. The industries have
negative impact not only on the health of people, but also on the economy and on the ethics of
the society. Manufacturing fast food is changing the Australian's culture for the worse as it
creates a society that wants everything now and wants it fast (The Effects of Fast Food on the
Body, 2019). There are various issues had on the health of people; headache, depression, acne,
dental distress, heart disease or stroke, high cholesterol, obesity, weight gain, etc.
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Illustration 1: Effect of fast food on the human body
(Source: The Effects of Fast Food on the Body, 2019)

Looking back, there has been a drastic change in the food habits people are following
over the years around the globe. With the dawn of fast food revolution, burgers and pizzas have
been ruling the taste buds of people at the local level and at the global level ( Current Trend and
Challenges in Fast Food Industry, 2019). However, the fast food industry is facing challenges as
the trend took a 'U-turn' back to the healthy eating habits because of the growing health issues
and that effect the operation of the fast food companies in Australia such as; Subway and
McDonald, KFC, etc. Globally the fast food industry is generating revenue of over $570 billion
that is higher than the economic value of most of the countries (Norman and et. al., 2016.).
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Illustration 2: Challenges for the fast food industry
(Source: Current Trend and Challenges in Fast Food Industry, 2019)

Nowadays, the issues, increasing competition in the fast food industry required
innovation and change to keep the consumer base strong. The fast food like; Subway and
McDonald bring change in their menu with adding healthy alternatives for the consumers. The
company tries to reduce the percentage of calories, sodium and other fats (Reardon and et. al.,
2019).
Whereas industry like, KFC try to changing the trend with their marketing campaign. The
campaign was a fake campaign stated that KFC bringing a healthy hamburger that named as
“clean eating burger” a cauliflower bun, almond yogurt and ice-cube relish. This campaign help
them to change the state of mind of the people and break the healthy eating by realising the
importance of fast food provided by KFC.
CONCLUSION
From the present analysis it has been summarised that fast food industries were raising
with the demand of consumers. In the current situation the industry is facing challenge due to the
changing trend. Now people are demanding and moving towards the healthy alternatives. Thus,
industries developed various strategies to not to lose the consumer base and the market.
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REFERENCES
Books and Journals
Batty, R. J. and Gee, S., 2019. Fast food, fizz, and funding: Balancing the scales of regional sport
organisation sponsorship. Sport Management Review. 22(1). pp.167-179.
Niebylski, M. L. and et. al., 2015. Healthy food subsidies and unhealthy food taxation: A
systematic review of the evidence. Nutrition. 31(6). pp.787-795.
Norman, J. and et. al., 2016. The impact of marketing and advertising on food behaviours:
evaluating the evidence for a causal relationship. Current Nutrition Reports. 5(3). pp.139-
149.
Reardon, T. and et. al., 2019. Rapid transformation of food systems in developing regions:
Highlighting the role of agricultural research & innovations. Agricultural Systems. 172.
pp.47-59.
Online
The Effects of Fast Food on the Body. 2019. [Online]. Available
Through:<https://www.healthline.com/health/fast-food-effects-on-body>.
Current Trend and Challenges in Fast Food Industry. 2019. [Online]. Available
Through:<https://www.infinitiresearch.com/thoughts/fast-food-industry-trends-
challenges#>.
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