Analysis of Fast Food Consumption via Uber Eats in Australia
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This report examines the popularity of fast food and the influence of Uber Eats on its consumption in Australia. Using a mixed-method approach, including a quantitative analysis of 283 participants and qualitative data, the study reveals that young females (18-25 years) are occasional consumers of fast food due to its fast delivery. The research highlights the dominance of technology and the youth demographic in driving fast food consumption, with McDonald's being the preferred choice. While convenience and affordability are key factors, concerns about nutritional value persist. The report concludes that the fast food industry has growth potential but needs to address nutritional aspects to maintain its effectiveness and change consumer perceptions. Desklib provides access to similar reports and solved assignments for students.

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Executive Summary
The report focuses on the popularity of fast foods and the cheap prices that are provided by
the fast food services. The report analyses the application of Uber Eats and the manner in
which it has spread the consumption of fast food. The methodology used for the report is a
mixed method that includes a quantitative analysis of 283 members and a qualitative analysis.
The findings show that females between the ages of 18-25 years prefer to consume fast food
at an occasional level due to the fast delivery of the food. However, lack of nutritional value
may have a negative impact in the progress of the sector and thus recommendations for the
same are provided so that the popularity of the industry increases.
PROFESSIONAL WRITING
Executive Summary
The report focuses on the popularity of fast foods and the cheap prices that are provided by
the fast food services. The report analyses the application of Uber Eats and the manner in
which it has spread the consumption of fast food. The methodology used for the report is a
mixed method that includes a quantitative analysis of 283 members and a qualitative analysis.
The findings show that females between the ages of 18-25 years prefer to consume fast food
at an occasional level due to the fast delivery of the food. However, lack of nutritional value
may have a negative impact in the progress of the sector and thus recommendations for the
same are provided so that the popularity of the industry increases.

2
PROFESSIONAL WRITING
Table of Contents
Introduction................................................................................................................................3
Background................................................................................................................................3
Methodology..............................................................................................................................3
Data analysis and findings.........................................................................................................4
Discussion..................................................................................................................................6
Conclusion..................................................................................................................................7
Bibliography...............................................................................................................................8
PROFESSIONAL WRITING
Table of Contents
Introduction................................................................................................................................3
Background................................................................................................................................3
Methodology..............................................................................................................................3
Data analysis and findings.........................................................................................................4
Discussion..................................................................................................................................6
Conclusion..................................................................................................................................7
Bibliography...............................................................................................................................8
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Introduction
In the modern day, fast food industries generate more income mainly due to the
ability of the people to consume food from different locations in the country (Fuhrman and
Phillips 2017). Due to this, the development of restaurant searching applications has made the
lives of the food loving people easy. One such mobile restaurant application that can be used
by customers is the Uber Eats app. It originated in America, helps in the ordering and
delivery platforms, and is a subsidiary to the Uber cabs (Ubereats.com 2018). The report
analyses the responses provided by the customers about the use of this application and its
effectiveness in the market of Australia.
Background
As stated by Janssen et al. (2015), the growing trends of fast food consumption are
mainly due to the choices of the customers. The changes in the lifestyle of the people and the
development of technical applications provide people with an opportunity to consume food
that may always not be healthy. The reason for the rise of fast food industries is the
dominance of life style in the developed countries. Therefore, restaurants have managed to
develop a sense of adjustment in the business and it has provided them with the ability to
merge with the applicaton of new technology in the market. At the same time, it has also been
evidenced that customers prefer to consume fast food rather than food that have nutritional
values. Hence, analyses of the responses are made that help in determining the effectiveness
of new technology for the ordering and consumption of fast food.
Methodology
The research undertaken is based on the application of mixed methodology.
According to Bernard (2017), mixed methodology is based on reviewing relevant literature
PROFESSIONAL WRITING
Introduction
In the modern day, fast food industries generate more income mainly due to the
ability of the people to consume food from different locations in the country (Fuhrman and
Phillips 2017). Due to this, the development of restaurant searching applications has made the
lives of the food loving people easy. One such mobile restaurant application that can be used
by customers is the Uber Eats app. It originated in America, helps in the ordering and
delivery platforms, and is a subsidiary to the Uber cabs (Ubereats.com 2018). The report
analyses the responses provided by the customers about the use of this application and its
effectiveness in the market of Australia.
Background
As stated by Janssen et al. (2015), the growing trends of fast food consumption are
mainly due to the choices of the customers. The changes in the lifestyle of the people and the
development of technical applications provide people with an opportunity to consume food
that may always not be healthy. The reason for the rise of fast food industries is the
dominance of life style in the developed countries. Therefore, restaurants have managed to
develop a sense of adjustment in the business and it has provided them with the ability to
merge with the applicaton of new technology in the market. At the same time, it has also been
evidenced that customers prefer to consume fast food rather than food that have nutritional
values. Hence, analyses of the responses are made that help in determining the effectiveness
of new technology for the ordering and consumption of fast food.
Methodology
The research undertaken is based on the application of mixed methodology.
According to Bernard (2017), mixed methodology is based on reviewing relevant literature
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and the collection of data samples. The sample collected the random from the research.
Responses of 2883 people are collected with a view from about 45.9% of the people about
the preference of nutritional food. The analysis is also done based on the application of
qualitative data as well as the quantitative data so that the responses of the customers can be
analysed properly. The responses are collected and analysed using charts and figures to
determine the responses of the reaction of the people.
Data analysis and findings
The analysis of the data shows that about 62.9% of the respondents are female while
the remaining the male population of the country. The age group from which the maximum
response has come is between 18-25 years of age, which implies that technology plays a
massive role in the development of the fast food restaurants. At the same time, it is also seen
that most people consume fast food mainly because of the efficiency and the reduced waiting
time for the preparation. This is also aided by the fact fast food provide affordable prices and
people belonging to the middle class family can afford the consumption of fast food over
going to fancy restaurants.
A relation of the response to the fourth question can be made by keeping in mind the
response obtained from the second question. It has been seen that the responses from the
second question is that 18-25 aged people prefer to consume fast food. The response to the
fourth question about the use of fast food delivery service shows that 81.3% have used such
service. This indicates that modern technology together with the youth generation combines
for the effective consumption of fast food.
The survey also shows that about 40.1% of the people prefer McDonald’s to other fast
food centres. This is an understandable fact, as McDonald’s is one of the most popular
restaurants in the world. KFC is second most popular among the 283 respondents as about
PROFESSIONAL WRITING
and the collection of data samples. The sample collected the random from the research.
Responses of 2883 people are collected with a view from about 45.9% of the people about
the preference of nutritional food. The analysis is also done based on the application of
qualitative data as well as the quantitative data so that the responses of the customers can be
analysed properly. The responses are collected and analysed using charts and figures to
determine the responses of the reaction of the people.
Data analysis and findings
The analysis of the data shows that about 62.9% of the respondents are female while
the remaining the male population of the country. The age group from which the maximum
response has come is between 18-25 years of age, which implies that technology plays a
massive role in the development of the fast food restaurants. At the same time, it is also seen
that most people consume fast food mainly because of the efficiency and the reduced waiting
time for the preparation. This is also aided by the fact fast food provide affordable prices and
people belonging to the middle class family can afford the consumption of fast food over
going to fancy restaurants.
A relation of the response to the fourth question can be made by keeping in mind the
response obtained from the second question. It has been seen that the responses from the
second question is that 18-25 aged people prefer to consume fast food. The response to the
fourth question about the use of fast food delivery service shows that 81.3% have used such
service. This indicates that modern technology together with the youth generation combines
for the effective consumption of fast food.
The survey also shows that about 40.1% of the people prefer McDonald’s to other fast
food centres. This is an understandable fact, as McDonald’s is one of the most popular
restaurants in the world. KFC is second most popular among the 283 respondents as about

5
PROFESSIONAL WRITING
14.2% of the population are aware of the restaurant. This provides evidence that a total link is
maintained between the questions asked about the age and preference of the customers. This
even brings about the fact in light that people tend to consume fast food occasionally. About
37.1% o of the respondents were of the opinion that they consume fast food on an occasional
basis.
However, it is also seen that 31.4% of the people consume fast food sometimes. This
implies that fast food consumption is not a regular occurrence among the people. Most of the
times fast food is consumed mainly due to certain events or celebrations such as birthdays or
promotion. The importance of food nutrition is also analysed in this case. About 45.9% of the
people are in favour about maintaining a healthy and nutritional diet. This infers that despite
the popularity of fast food and the growth of restaurants and mobile applications, nutritious
food is required and preferred by people for its health.
Finally the rate of nutritional value of fast food seems to be absent from the
customers. About 43.1% of the people believe that fast food industries have some nutritional
value whereas a close 39.6% argue that it does not have any nutritional value. This provides
evidence that fast food has a long way to go before its development as a nutritional value
among the customers. At the same time, the qualitative analysis of the responses of the
customers has shown that upon hearing the term “fast food” the first thing that comes to their
mind is that it is oily. This indicates that the health of the people is a bigger concern than the
consumption of the fast food for any purpose.
Apart from this, it has also been seen that the name of the restaurants does not appear
in the Top 10 terms upon listening to “fast food”. This also symbolises that the qualities of
fast food is more in focus than the restaurants that provide fast food. The second analysis of
the qualitative data provides an understanding of the reason for the consumption of fast food
PROFESSIONAL WRITING
14.2% of the population are aware of the restaurant. This provides evidence that a total link is
maintained between the questions asked about the age and preference of the customers. This
even brings about the fact in light that people tend to consume fast food occasionally. About
37.1% o of the respondents were of the opinion that they consume fast food on an occasional
basis.
However, it is also seen that 31.4% of the people consume fast food sometimes. This
implies that fast food consumption is not a regular occurrence among the people. Most of the
times fast food is consumed mainly due to certain events or celebrations such as birthdays or
promotion. The importance of food nutrition is also analysed in this case. About 45.9% of the
people are in favour about maintaining a healthy and nutritional diet. This infers that despite
the popularity of fast food and the growth of restaurants and mobile applications, nutritious
food is required and preferred by people for its health.
Finally the rate of nutritional value of fast food seems to be absent from the
customers. About 43.1% of the people believe that fast food industries have some nutritional
value whereas a close 39.6% argue that it does not have any nutritional value. This provides
evidence that fast food has a long way to go before its development as a nutritional value
among the customers. At the same time, the qualitative analysis of the responses of the
customers has shown that upon hearing the term “fast food” the first thing that comes to their
mind is that it is oily. This indicates that the health of the people is a bigger concern than the
consumption of the fast food for any purpose.
Apart from this, it has also been seen that the name of the restaurants does not appear
in the Top 10 terms upon listening to “fast food”. This also symbolises that the qualities of
fast food is more in focus than the restaurants that provide fast food. The second analysis of
the qualitative data provides an understanding of the reason for the consumption of fast food
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by the people. The fact that it is cheap, fast in delivery and easy to order seems to be the main
reason for the consumption. At the same time, the ease at which the fast food restaurants can
be accessed is another reason for the consumption of fast food.
Discussion
Based on the analysis of the findings it can be said that the most of the females prefer
to consume fast food to the male. The age range of respondents preferring the fast food
ranges from 18-25, which signifies that the youth population are more into such consumption.
This is particularly buoyed by the fact that the people of the developed countries prefer to be
more forward in the quest of meeting the objectives that are set in terms of living a high
standard life style. Therefore, the consumption of fast food provides with opportunities to
interact with some of the best restaurants in the country.
Apart from this, the analysis also shows that the customers rather than regular
consumption make an occasional consumption of the fast food. It is because of this that the
order of the fast food is done by using fast food delivery services. This signifies the
dominance of technology in the market and the manner in which fast food delivery services
has been an integral part of the lives of the people. McDonald’s is more popular among the
people and the reason for the consumption of fast food is the fact that it reduces the waiting
time and provides affordable prices.
However, with the lack of nutritional values it can be difficult for fast food companies
to cope up with maintaining its effectiveness. It has been seen that issues with nutrition and
the rate of nutritional value of fast food is more in focus by the customers. This suggests that
fast foods may not be consumed at a regular rate and that despite the convenience in terms of
prices and fast delivery of food, the value of the nutritional food is more than that of the fast
PROFESSIONAL WRITING
by the people. The fact that it is cheap, fast in delivery and easy to order seems to be the main
reason for the consumption. At the same time, the ease at which the fast food restaurants can
be accessed is another reason for the consumption of fast food.
Discussion
Based on the analysis of the findings it can be said that the most of the females prefer
to consume fast food to the male. The age range of respondents preferring the fast food
ranges from 18-25, which signifies that the youth population are more into such consumption.
This is particularly buoyed by the fact that the people of the developed countries prefer to be
more forward in the quest of meeting the objectives that are set in terms of living a high
standard life style. Therefore, the consumption of fast food provides with opportunities to
interact with some of the best restaurants in the country.
Apart from this, the analysis also shows that the customers rather than regular
consumption make an occasional consumption of the fast food. It is because of this that the
order of the fast food is done by using fast food delivery services. This signifies the
dominance of technology in the market and the manner in which fast food delivery services
has been an integral part of the lives of the people. McDonald’s is more popular among the
people and the reason for the consumption of fast food is the fact that it reduces the waiting
time and provides affordable prices.
However, with the lack of nutritional values it can be difficult for fast food companies
to cope up with maintaining its effectiveness. It has been seen that issues with nutrition and
the rate of nutritional value of fast food is more in focus by the customers. This suggests that
fast foods may not be consumed at a regular rate and that despite the convenience in terms of
prices and fast delivery of food, the value of the nutritional food is more than that of the fast
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foods. Hence, it can be said that the quantitative analysis provides a proper idea about the
effectiveness of fast food in the modern world.
The findings from the qualitative analysis show that people have the perception that
fast food only means oily nature. However, the convenience of the fast food in terms of
delivery and prices is another characteristic that is preferred by the customers. This suggests
that despite the popular restaurants, fast food is mainly perceived by the characteristics it
possesses.
Conclusion
Therefore, it can be concluded that fast food industries is one of the rapidly growing
industry in the market. The reason for the growth is the popularity of the restaurants among
the people and the development of mobile online applications that help in ordering the food.
However, certain changes need to be made that includes trying to add nutritional value to the
food before manufacturing it. The excess amount of oil provided can be reduced so that the
perception of the people about fast food consumption can change. Hence, it can be said that
with the application of these changes the fast food industry has the potential of dominating
the business market.
PROFESSIONAL WRITING
foods. Hence, it can be said that the quantitative analysis provides a proper idea about the
effectiveness of fast food in the modern world.
The findings from the qualitative analysis show that people have the perception that
fast food only means oily nature. However, the convenience of the fast food in terms of
delivery and prices is another characteristic that is preferred by the customers. This suggests
that despite the popular restaurants, fast food is mainly perceived by the characteristics it
possesses.
Conclusion
Therefore, it can be concluded that fast food industries is one of the rapidly growing
industry in the market. The reason for the growth is the popularity of the restaurants among
the people and the development of mobile online applications that help in ordering the food.
However, certain changes need to be made that includes trying to add nutritional value to the
food before manufacturing it. The excess amount of oil provided can be reduced so that the
perception of the people about fast food consumption can change. Hence, it can be said that
with the application of these changes the fast food industry has the potential of dominating
the business market.

8
PROFESSIONAL WRITING
Bibliography
Berger, A.A., 2015. Media and communication research methods: An introduction to
qualitative and quantitative approaches. Sage Publications.
Bernard, H.R., 2017. Research methods in anthropology: Qualitative and quantitative
approaches. Rowman & Littlefield.
Blut, M., Frennea, C.M., Mittal, V. and Mothersbaugh, D.L., 2015. How procedural, financial
and relational switching costs affect customer satisfaction, repurchase intentions, and
repurchase behavior: A meta-analysis. International Journal of Research in Marketing, 32(2),
pp.226-229.
Brannen, J. ed., 2017. Mixing methods: Qualitative and quantitative research. Routledge.
Bryman, A., 2015. Social research methods. Oxford university press.
Bryman, A., 2017. Quantitative and qualitative research: further reflections on their
integration. In Mixing methods: Qualitative and quantitative research (pp. 57-78). Routledge.
Fuhrman, J. and Phillips, R., 2017. Fast Food Genocide: How Processed Food is Killing Us
and what We Can Do about it. HarperCollins.
Han, H. and Hyun, S.S., 2015. Customer retention in the medical tourism industry: Impact of
quality, satisfaction, trust, and price reasonableness. Tourism Management, 46, pp.20-29.
Hill, N. and Brierley, J., 2017. How to measure customer satisfaction. Routledge.
Janssen, H.G., Davies, I.G., Richardson, L.D. and Stevenson, L., 2018. Determinants of
takeaway and fast food consumption: a narrative review. Nutrition research reviews, 31(1),
pp.16-34.
PROFESSIONAL WRITING
Bibliography
Berger, A.A., 2015. Media and communication research methods: An introduction to
qualitative and quantitative approaches. Sage Publications.
Bernard, H.R., 2017. Research methods in anthropology: Qualitative and quantitative
approaches. Rowman & Littlefield.
Blut, M., Frennea, C.M., Mittal, V. and Mothersbaugh, D.L., 2015. How procedural, financial
and relational switching costs affect customer satisfaction, repurchase intentions, and
repurchase behavior: A meta-analysis. International Journal of Research in Marketing, 32(2),
pp.226-229.
Brannen, J. ed., 2017. Mixing methods: Qualitative and quantitative research. Routledge.
Bryman, A., 2015. Social research methods. Oxford university press.
Bryman, A., 2017. Quantitative and qualitative research: further reflections on their
integration. In Mixing methods: Qualitative and quantitative research (pp. 57-78). Routledge.
Fuhrman, J. and Phillips, R., 2017. Fast Food Genocide: How Processed Food is Killing Us
and what We Can Do about it. HarperCollins.
Han, H. and Hyun, S.S., 2015. Customer retention in the medical tourism industry: Impact of
quality, satisfaction, trust, and price reasonableness. Tourism Management, 46, pp.20-29.
Hill, N. and Brierley, J., 2017. How to measure customer satisfaction. Routledge.
Janssen, H.G., Davies, I.G., Richardson, L.D. and Stevenson, L., 2018. Determinants of
takeaway and fast food consumption: a narrative review. Nutrition research reviews, 31(1),
pp.16-34.
⊘ This is a preview!⊘
Do you want full access?
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PROFESSIONAL WRITING
Ubereats.com. 2018. Your Favourite Restaurants, Delivered Fast | Download Uber Eats |
Uber Eats. [online] Available at: https://www.ubereats.com/en-IN/ [Accessed 6 Oct. 2018].
Zablah, A.R., Carlson, B.D., Donavan, D.T., Maxham III, J.G. and Brown, T.J., 2016. A
cross-lagged test of the association between customer satisfaction and employee job
satisfaction in a relational context. Journal of Applied Psychology, 101(5), p.743.
PROFESSIONAL WRITING
Ubereats.com. 2018. Your Favourite Restaurants, Delivered Fast | Download Uber Eats |
Uber Eats. [online] Available at: https://www.ubereats.com/en-IN/ [Accessed 6 Oct. 2018].
Zablah, A.R., Carlson, B.D., Donavan, D.T., Maxham III, J.G. and Brown, T.J., 2016. A
cross-lagged test of the association between customer satisfaction and employee job
satisfaction in a relational context. Journal of Applied Psychology, 101(5), p.743.
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