Report on Customer Preferences and Market Analysis in Fast Food Sector

This report presents a data interpretation and analysis of customer preferences and market trends within the fast food industry. The report is based on a survey conducted to understand consumer behavior regarding new product launches, promotional strategies, and overall satisfaction with fast food products and services. The analysis covers various themes, including how businesses collect customer information, communication of new products, customer satisfaction levels, the effectiveness of promotional ads, consumption patterns across different age groups, the convenience and cost-effectiveness of fast food, and the industry's impact on the environment and culture. The report concludes with a summary of entrepreneurial opportunities, emphasizing the potential for enhancing profitability and productivity through innovation and market gap analysis, supported by SWOT and PESTLE analysis, and includes relevant references.

DATA INTERPRETATION

Theme:1 Fast food idea collect information about the Preferences and taste of customers.
Q1. Does fast food business collect information about the
Preferences and taste of customers for new product launch?
Option Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
7
8
4
2
Total 20
17%
20%
10%5%
49%
Respondent
Strongly Agree
Agree
Strongly disagree
Disagree
Total

Theme:2 Fast food enterprise inform you about new product and service by using Email,
other sources
Q2. How often Fast food enterprise inform you about
new product and service by using Email, other sources?
Option Respondent
 Monthly
 Never
 Weekly
10
2
8
Total 20
1 2 3 4
0
5
10
15
20
Chart Title
Option Respondent

Theme:3 Customer satisfied with new fast food products and services in marketplace.
Q3. Do you think that Customer satisfied with new fast food
products and services in marketplace?
Option Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
7
8
3
2
Total 20
S t r o n g l y
A g r e e
A g r e e S t r o n g l y
d i s a g r e e
D i s a g r e e T o t a l
0
5
10
15
20
25
7 8
3 2
20
Respondent

Theme:4 Fast Food business use effective promotional ads in conveying information about
its product
Q4. Are you agree that Fast Food business use effective promotional
ads in conveying information about its product?
Option Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
7
8
3
2
Total 20
1
3
5
0 2 4 6 8 10 12 14 16 18 20
Respondent
Respondent

Theme: 5 different age group people consume fast food.
Q5. Do you think that different age group people consume fast
food?
Option Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
8
3
8
1
Total 20
Strongly
Agree
Agree Strongly
disagree
Disagree Total
0
4
8
12
16
20
Respondent

Theme: 6 fast food is become more convenient and cheap alternative to home-made food.
Q6. Do you think that fast food is become more convenient and
cheap alternative to home-made food?
Option Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
7
8
3
2
Total 20
Respondent
Strongly Agree Agree Strongly disagree
Disagree Total

Theme: 7 Fast food industry damaging the environment or culture.
Q7. Do you think that Fast food industry damaging the environment
or culture?
Option Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
4
4
4
8
Total 20
0
2
4
6
8
Respondent

CONCLUSION
 From above discussion, it concluded that Entrepreneurial opportunities can be described
about the business situation and condition in global market through product or services. In
this report, it has summarized about the entrepreneurial opportunities to enhance
profitability and productivity. Furthermore, it is also covered ways that coming with an
entrepreneurial idea to evaluate Ducker's 7 source of systematic innovation. However, it
can be defined the selling position of entrepreneur idea and analyses market gap. Lastly,
SWOT and PESTLE analysis are be carried out to analyse the market in which product
and service operates.

REFERENCES
 Aarts, K.W.P., 2020. How to develop insect-based ingredients for feed and food? A
company’s perspective. Journal of Insects as Food and Feed. 6(1). pp.67-68.
 De Zubielqui, G.C., Lindsay, N.J. and O'CONNOR, A.L.L.A.N., 2014. How product,
operations, and marketing sources of ideas influence innovation and entrepreneurial
performance in Australian SMEs. International Journal of Innovation
Management. 18(02). p.1450017.

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