Fast Food Demand in Australia: Market Analysis, Challenges, and Trends

This report analyzes the demand for fast food in Australia, examining market trends, eating habits, and the challenges faced by the industry. The introduction highlights the popularity of fast food in Australia, emphasizing its convenience and accessibility. The report explores the eating-out habits of Australians, citing statistics on their frequency of dining out and the growth of the fast food market. It provides data on the number of eateries and their earnings, as well as the challenges faced by the industry, such as staffing and operational issues. The report also discusses the negative health impacts of fast food consumption, including obesity, and explores strategies to mitigate these effects. Surveys and data are used to illustrate the increasing demand for fast food in Australia and globally, emphasizing its ease of access and affordability. The conclusion summarizes the key findings, highlighting the rapid growth of the fast food sector in Australia and its significance in the industry.

DEMAND OF FAST FOOD
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Introduction
•A fast food restaurant or quick service
restaurant refers to the specific type of
food delivered within a short span of time
and there is lesser table service than a
fine dining restaurant.
•It is a popular service in all parts of the
world and Australia is no exception. Fast
food was always on demand due to its
easy availability within very less time.

Eating out habits in Australia
•The trend of eating out is continuing for
a long time in Australia. They were always
in favor of visiting clubs, pubs, restaurants
and fast food outlets and it is rapidly
increasing.
•The market of café and bars are gaining
more share in the market than other
sectors in Australia.

Continued…
•The total population of Australia is
approximately 24 million and reports have
suggested that on an average, they eat twice or
thrice a week.
•This figure sums up to an average of 50 meals
eaten out every week by the Australians which
rounds up to 2.5 billion every year.

Fig: statistics of eating out habits among the
Australians
Source: (Brindal et al., 2015)

Fast food business
•The fast food industry is rapidly increasing not
only in Australia but also all over the world. For
instance, in the United States, the value of fast
food industry is almost around 198.9 billion US
dollars.
•It can be expected that in the next 2 years the
figure will go up to more than 223 billion.
•Two years ago, the numerical were around
186,977 after an increase of 28,000 in a decade.

Continued…
•In Australia there are around 85,000 eateries
including 22,000 restaurants and 7000 bars and
pubs.
•It was found out that on an average these
eateries earn $480,000 every year and the cafes
get around $350,000.
•The companies have to come across many
challenges in terms of selecting, recruiting and
training eligible staff .

Challenges faced
•Surveys were conducted for highlighting the
challenges faced by the eateries or fast food
services.
•The survey was conducted among 1009 eateries
and 1095 customers by email for three weeks.

Fig: challenges faced by the Australian eateries
Source: (Fuhman, 2018)

Negative effect of fast food
consumption
•According to a major population of nutrition
experts, too much consumption of fast food is
taking a toll on human health.
•They have said that it is not a full course meal
and contain high amount of salt and fat.
•The immediate effect that it can have on human
health is obesity, which was felt among the US
population and all over the world.

Fig: percentage of fast food consumers based on
their income level
Source: (Richards, Kjærnes and Vik, 2016)

Reducing the negative impact of fast food
•It was found out that the consumers who
looked for the ingredients of the dishes
were likely to intake lesser fast foods in
comparison to other.
•It can be taken as an option to make the
citizens realize the negative influence of
fast food on their health and they can
refrain themselves from consuming it