The fast food industry is highly competitive, requiring effective marketing strategies to attract and retain customers. This assignment tasks students with analyzing the marketing approaches used by leading fast-food chains. By exploring case studies and relevant literature, students will evaluate how these companies leverage advertising, customer experience, and brand positioning to maintain market dominance. The analysis will focus on key elements such as consumer behavior, promotional tactics, digital marketing efforts, and sustainability initiatives. Students are expected to present findings that highlight successful strategies and identify areas for improvement, ultimately proposing recommendations for enhancing customer satisfaction and loyalty.