Emy's Fast Food Restaurant Business Plan: A Strategic Overview

This document presents a business plan for Emy's Fast Food Restaurant, focusing on launching a Turkish-style fast-food establishment. The plan outlines the motivation for choosing this business, the process of generating the business idea, and a feasibility study. It details the products and services offered, potential market opportunities analyzed through PEST analysis, and the attractiveness of the industry assessed using Porter's Five Forces model. The plan also articulates the vision for the business, emphasizing the provision of unique, high-quality Turkish food products tailored to customer needs, maintaining service standards in both offline and online modes to foster long-term positive customer relations. The conclusion highlights the company's potential for sustained success and future growth, emphasizing the health, taste, and flavor of the products for diverse customer segments. References to relevant academic literature are included to support the analysis and planning.

Business plan

Table of Content
 INTRODUCTION
 1. Motivation for choice of business
 2. Process for generating of business idea
 3. Feasibility study
 4. Details of products/services to be offered
 5. Potential market opportunities
 6. Attractiveness of the industry
 7. Vision of business
 CONCLUSION
 REFERENCES

INTRODUCTION
• An enterprise is basically referring to the firm or
business where various types of operational
activities are carried by company owner for
facilitating best quality service to all customer
segments effectively.
• An enterprise is also referring to the set of various
activities which is essential for meet the company’s
goals within short period.

1. Motivation for choice of business
 The main motivation reason for starting this fast food restaurant
business in market or applying this idea is that in today’s time
especially young generations are liked to consume this type of
food product are higher rate.
 Due to consuming Turkish shawarma, drink and other dishes
effectively profit of company are easily increased at maximum
level within short duration.

2. Process for generating of business idea
For generating the business ideas effectively various types of methods are applied by organization.
 First one is internet research- with help of this research the individual person or the organization are able
to access and analyse the features competitor’s food product in fast manner.
 Secondly, survey or brainstorming
 Thirdly, social media

3. Feasibility study
Feasibility study is defined as an assessment of the practicality of the proposed
project or plan. It is essential for analysing the effectiveness and validity of the
project for determining that venture and project is likely to succeed.
STP Analysis –
 Segmentation
 Targeting
 Positioning

Budget

4. Details of products/services to be offered
 The name of the company which are going to launch not only in
London and also in other locations is Emy’s fast food restaurant.
 In this restaurant we are going to facilitate variety of dishes
especially in the category of Turkish style with various
modifications according to customer’s needs and wants.
 Dishes includes Turkish shawarma, Turkish dessert, traditional
Turkish drinks such as lemonade and ayran etc.

5. Potential market opportunities
PEST Analysis
It is basically a tool which is used by many organizations for
analysing the macro external forces effectively and those forces are
described below –
 Political
 Economical
 Social
 Technological

6. Attractiveness of the industry
Porter’s five force model is basically a framework which is used by company for company’s competitive
advantage in market effectively.
 Threat of new entrants
 Threat of substitute
 Bargaining power of suppliers
 Bargaining power of Buyers
 Industry rivalry

7. Vision of business
 Our vision is to facilitating unique and best quality Turkish food
product to customers according to their needs and wants.
 The other vision is to always keep standard in our services and product
in both offline and online mode which leads to increase positive
relation with them for long time.

CONCLUSION
After the analysis of above data, it is concluded that the company has the high potentiality and ability for
sustaining their success and future growth in long term. The other highlight of these products is that this is
healthy, tasty and flavourful for all customer segments.