Sustainability in Marketplace: Course Discussion on Marketing

This discussion post explores the concept of sustainability in the marketplace, with a specific focus on the use of eco-labels in the fast-food industry. The author highlights the importance of eco-labels in providing information on food products, reducing the use of non-biodegradable materials, and engaging customers. The post suggests the need for effective advertising of eco-labels, leveraging social media to increase awareness and sales. The author also emphasizes the importance of partnerships with trade unions to address economic challenges such as inflation, fluctuating prices, and tax tariffs. The author reflects on the importance of customer feedback in assessing the effectiveness of eco-labels and planning for sustainable growth in the contemporary market. The post references two research papers by Ferro et al. (2017) and Høgevold et al. (2016) to support the discussion on stakeholder influence and business sustainability practices.

Running head: SUSTAINABILITY IN MARKETPLACE
Discussion on sustainability in marketplace
Name of the student:
Name of the university:
Author note:

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SUSTAINBILITY IN MARKETPLACE
Weekly forum discussion
Labels on the food products are an indication of the ingredients used; calorie and the
details of the manufacturer. Using eco labels reduces the manual labor and the use of papers
and colored inks, which are non-biodegradable. However, the eco-labels on the fast food
packets can be affordable for the clients and the customers. Advertising of these labels needs
to be proper, so that large number of customers get to know its benefits (Høgevold et al.,
2016). Experimenting by selling the products with eco labels can be one of the ways and
means to gain an insight into the approach of the customers.
Taking the help of social media can help the personnel in reaching to a large number
of customers. Uploading the picture of the eco labels on the social networking sites and the
websites would act as an effective means in terms of escalating the sales revenue and the
profit margin. The personnel need to indulge in partnership with the trade union members for
coping up with the instances of inflation, fluctuation in the prices of the papers and ink and
high exchange rates. Along with this, the partnership is also beneficial in terms of tackling
with the tax tariffs, which might hamper the import and export activities (Ferro et al., 2017).
Reflection
I think taking feedbacks from the clients can be helpful in terms of assessing the
effectiveness, appropriateness and feasibility of the eco-labels on the fast food packets. These
feedbacks would be crucial in terms of developing strategies and policies towards sustainable
marketing. I feel planning is important in terms of achieving sustainable growth over the
contemporary brands.

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SUSTAINBILITY IN MARKETPLACE
References
Ferro, C., Padin, C., Svensson, G., Sosa Varela, J. C., Wagner, B., & Høgevold, N. M.
(2017). Validating a framework of stakeholders in connection to business
sustainability efforts in supply chains. Journal of Business & Industrial
Marketing, 32(1), 124-137.
Høgevold, N. M., Svensson, G., Wagner, B., Varela, J. C. S., Ferro, C., & Padin, C. (2016).
Influence of stakeholders and sources when implementing business sustainability
practices. International Journal of Procurement Management, 9(2), 146-165.