Report: McDonald's Influence on Teen Obesity in South London Area

This report assesses the impact of McDonald's on increasing obesity in teenagers in South London. It examines strategies employed by McDonald's to attract customers, employee views on the working culture and product offerings, and reasons why fast food at McDonald's leads to obesity. The report highlights the intake of high-calorie fast food and high-fat content foods as contributing factors to obesity in teenagers. It also explores the perception of respondents about the strengths of McDonald's in attracting customers, particularly teenagers, and factors such as convenience, advertising, variety of products, and working hours. The findings are based on responses from individuals in the westbound location of South London.

To assess the impact of Fast Food Restaurant,
McDonald on increasing obesity in teenagers in
South London

Theme 1: Strategies adopted by McDonald westbound branch
to increase the number of customers.
Attractive promotion techniques
Quality of service
Work culture
Trained staff
Discount offers
0 0.5 1 1.5 2 2.5 3
1
3
2
1
3
Strategies adopt by Macdonald staff

Theme 2: View of employees about working culture and impact of
variety of products and services offer by McDonald to their customers.
Highly dissatisfied
Dissatisfied
Neutral
Satisifed
High satisifed
0 0.5 1 1.5 2 2.5 3 3.5 4
0
2
1
4
3

Theme 3: Fast food at McDonald's leads to obesity
due to various reasons.
Responses Number of respondents
High in calories 1
High in fats 1
High in sugar 1
High in saturated and trans
fat
1
All of the above 6

Theme 4: In-take of high calorie fast food is responsible for
increasing obesity in teenagers in westbound location, South
London.
Responses Number of respondents
Yes 7
No 1
Can't say 2

Theme 5: Consumption of foods containing high fat content lead to
enhancement of obesity in teenagers.
Responses Number of respondents
Disagree 2
Neutral 2
Agree 6

Theme 6: Close distance of McDonald’s Restaurant attracts teenagers
to quickly fulfill their hunger by eating unhealthy food.
Responses Number of respondents
Disagree 0
Neutral 1
Agree 9

Theme 7: Perception of respondents about strengths of Macdonald
westbound branch to magnetize customers especially teenagers.
Affordable price
Working hour
Variety of products
Advertising and
appealing power
Convenience
0 0.5 1 1.5 2 2.5 3
2
1
3
1
2

References
Gobo, G., 2011. Glocalizing methodology? The encounter
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Research Methodology. 14(6). pp. 417-437.
Prabhavathi, Y., Kishore, N. T. K., and Kumar, M. R., 2014.
Consumer Preference and Spending Pattern in Indian Fast
Food industry. International Journal of Scientific and Research
Publications. 4(2).
Weis, A., 2007. The global food economy. Zed Books.