Business Plan for Fast Track Courier: Expansion and Strategy

This report presents a comprehensive business plan for Fast Track Courier, a courier service operating in New South Wales, Australia. The plan evaluates the company's current operations, including its background, market analysis, and financial performance. It explores the company's strategic goals, focusing on expanding its services beyond metropolitan Sydney to include regional NSW. The report details the company's operational goals, objectives, and resource requirements, including human resources and capital equipment. It also provides financial forecasts, risk analysis, and a proposed communication strategy. The analysis covers the business's products, services, marketing activities, and organizational structure, including productivity and performance targets. The business plan aims to guide the company's expansion, address potential risks, and ensure effective communication for its new business venture.

Running Head: BUSINESS PLAN
Business Plan
Name of the student
Name of the university
Author Notes

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Abstract
The report discusses the case of the ‘Fast Track Courier’ service as the company is trying to
expand its service by bring other geographical area under its domain. In order to evaluate the
same the report will begin with the discussion of the background of the company and the
structure of the company based on which the organization is trying to expand its functioning.
The factors of strategy, operation, finance and the HRM will be taken into consideration. The
report will be concluded on the note of a discussion on the communication plan that the
organization need to consider in order to establish its business plan.

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Table of Contents
Introduction................................................................................................................................4
Description of the business (background)..................................................................................4
Business products and services..................................................................................................5
Marketing activity – the market.................................................................................................5
Business operations:...................................................................................................................5
Productivity and performance targets for key result areas.....................................................5
Financial and non-financial performance measures...............................................................6
Detail resource requirements, including human resources, capital equipment and other
resources required to achieve business goals.........................................................................7
Management and organizational structure.................................................................................8
Proposal......................................................................................................................................9
Strategic Goals.......................................................................................................................9
Operational Goals.................................................................................................................10
Objectives.............................................................................................................................10
Financial background...............................................................................................................10
Trading to date.....................................................................................................................10
Forecasts...............................................................................................................................11
Risks (risk analysis).................................................................................................................11
Licensing..................................................................................................................................12
Conclusion................................................................................................................................12
Communication strategy..........................................................................................................13

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References................................................................................................................................15

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Introduction
The aim of the report is to furnish an exclusive and extensive understanding of the
fast track courier service in terms of the furnishing the business plan in order to aid the
organization in their operational as well as strategic goals. In order to furnish the business
plan for the organization the paper would follow the course of the discussion on the nature of
the business considering the brief history of the company in its business venture. The report
would also take into consideration the marketing activities of the Fast Track Courier
Company and discuss in detail the operations that the organization is undertaking in its
business. The factors of financial backgrounds as well as the risks the organization is capable
of encountering in its business venture. The report would also take into consideration the
aspects crucial to the licensing and conclude on the note of furnishing a communication plan
for the organization.
Description of the business (background)
The primary concern of the business has been to deliver the packages ranging from
the smaller to the larger sizes and transport them across the metropolitan of the Sidney. Along
its considerable year of functioning the organization has established itself on the basis of the
reliability of the customers as well as the value for the money that they exhibit. While the
company has entered the competitive market if the courier service by that time the
organization has established itself as a trusted brand for its considerable year of functioning
for a period of 12 years.
The owners as well as the managerial team does not welcome the risks as they have
the knowledge of the fact that the success of the company over the past years as well as its
gradual increase can be contributed to the experienced and consolidated group of members
who enhance the company (McKenzie 2015).

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Business products and services
The business where the Fast Track Courier Service engages in is the one of the
service providing industry. As such, the organization is concerned with delivering packaged
good of varied sizes ranging from medium to small. The main area of operation for the
company is in the New South wales. In the huge time of its functioning, the organization has
established itself as a reputed brand in the industry on the ground of the monetary value as
well as the reliability that the organization has established between its customer base (Haseeb
et al., 2019)
Marketing activity – the market
Past 12 years have experienced a boost in terms of the profitability that the
organization has experienced in the market. The reputation that the organization has
established in its market has been reflected in the margin of growth as well as profit. The
target customer group of the company is the one of small sized business who comprise a huge
section of the company’s customer base. However, the limitation of the organization is the
restriction that they experience in terms of the geographic location, as their logistics have not
evolved to allow the organization to expand beyond the metropolitan area present in Sidney
(Amshoff et al., 2019).
The marketing mode of the organization comprise of methods of the direct sale,
listing their products and the services on the internet and mailing their service out. The
organization also indulges in a follow up session with their customer in order to ensure their
satisfaction. As such, the expressed accountability of the organization to the issues of the
customer has allowed the organization to retain a major section of their customers, almost
80%.

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Business operations:
Productivity and performance targets for key result areas
The sales has earned the organization an annual profit of 5%. However, the
organization is looking forward to diversify their service by starting their operation of
delivering in the regional areas belonging to the NSW. As such, the organization seeks to
maintain its reputation as well as their values in their new expansion venture. There has been
a shortage of the delivery service, similar to the one as provided by the organization in the
location of NSW. The organization tried to grab the opportunity created by the courier
service. However, the current stability of the organization and its stability in terms of the
financial aspect allowed the organization to make endeavor in order to expand in the new
market with putting the current stability of the organization both in terms of the market as
well as in terms of finance.
Financial and non-financial performance measures
Annual Sales
Current Sale Anticipated sale in one year
$ 17 million $22 million
Net profit of the organization on an Annual basis
Net profit in the current scenario Anticipated net profit
$1.9 million $3.20 million
Increase in the Cost

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Repayment of the Loan Cost of the operation
+$200,000 in a year +$2.2 million
Cost of administration Cost of labor
+$ 100,000 none
The organization in order to ensure that the investment of the company in terms of the
labor decreases the attempt of the organization is to ensure that the organization is investing
in the automated lift gate at the back of the truck to cut down the cost of the labor. However,
the cost inculcated in the process included $10,000 to be invested upon each truck. Along
with the factor of installation of the automated lift, the cost that the organization would invest
behind each track is more likely to shoot to the amount of $60,000.
Detail resource requirements, including human resources, capital equipment and
other resources required to achieve business goals
In order to achieve the business goal the organization relies heavily on the human
resource of the company. Along with that, the resource of the organization in their business
venture includes the transportation system that is required by the organization to deliver the
good in the stipulated time. The organization has sought to cut down its investment in the
human labor by bringing about technological advancements. Along with that the organization
has set up performance management system by including measures to evaluate the customer
satisfaction. In order to track the position of the drivers and the goods to keep a track of the
location of both picking up as well as dropping down. The drivers are also provided with a
PDA system in order to allow the drivers to have an access to the details of the others. The
record of the delivery of the service is maintained technologically in order to reduce the
chances of mistakes that might occur in the case of data handling (Johnson 2016). There were
certain reluctance on the part of the employees in order to build their competence to the

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changing technological advancement. The logistics have loosened the control on the drivers,
which according to them have instilled in them a sense of satisfaction with their job. Such
action on the part of the logistics were in reaction to the earlier attempt of the HR to integrate
the drivers in the organizational structure of the company. However, such attempts were not
being accepted openly
Management and organizational structure

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Management Team (owner)
Managing Director
Logistic Administration HR Officer Finance Sales
Manager Manager Officer
Truck Driver Accounts Clerks
Fig: Organizational structure
Source: Created by the student
The responsibility of the managing director is to handle the daily responsibility in
terms of the decisions taken by the operational managers. The responsibility of the logistic
managers is responsible for putting the trucks along with their designated drivers according to
the schedule. The organization also includes 20 truck drivers along with the 5 members
assigned for providing support to the organization in terms of administration, HR, sales and
accounts (Lee, McGuire and Kim 2018).
Proposal
Strategic Goals
 The proposed strategy of the organization aims at decreasing the number of the
drivers per track.

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 To extend their function beyond the Sidney metropolitan and include the NSW under
its functioning to extend its service as well as make themselves available to a wider
group of customers.
Operational Goals
 Within the upcoming three years, the company vouch to increase their sales by 40%
 The company seeks to expand its services to the regions around NSW within a period
of 12 months
Objectives
 In order to achieve the goals the organization need to enhance the number of trucks
available to them
 The organization need to bring about technological advancements and initiate
trainings in that respect
 Data collection and the analysis of the data in order to map the satisfaction of the
customers in the new geographical location
 HR policy needs to reframed in order to incorporate the track drivers in the
organizational process
Financial background
Trading to date
The current sales scenario of the organization counts for the 17 million dollar in a
year. However, after diversifying its service to NSW it is expected that the organization

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would be able to earn an annual revenue of amount $22 million. As such, the current annual
net profit of the company is expected to boost to a level of 3.2 million dollar from its status as
1.9 million dollar (Wolf and Floyd, 2017).
Forecasts
In the scenario of the finance, it is thereby expected that the organization is more
likely to face an increase in the cost in terms of the loan repayments. The cost that the
company would require to inculcate would increase to the level of $ 200,000 in a year. The
operating cost of the company would face an increase in the terms of 2.2 million dollar with
the administrative cost facing an increase by 100,00 dollar.
Risks (risk analysis)
As the organization is looking forward to bring about changes in the transport that
forms the backbone of the business, it is expected that the organization should initiate
training in order to mitigate the challenges faced as a result of the technological
incompetence. As the communication between the managerial team and the drivers is absent
from the organization scenario it is expected that the organization would bring about effective
communication method in order to prevent further communication gaps from occurring in
their new business venture (Nickols 2016).
The additional risks of communication along with the risk of the assuring quality
service to the new set of might be hampered. In the current venture of the company the direct
follow up of the company with the customers in order to ensure the satisfaction of the
customers need to be enhanced in their venture of the new geographical location. The need to
acquire the feedback from the customers in terms of their satisfaction as well as the efficiency