Fast Track Couriers: Strategic Analysis and Recommendations for Growth

This report provides a comprehensive analysis of Fast Track Couriers, a logistics company aiming to improve its services and increase market share. The report identifies key performance gaps, including low driver motivation and lack of system integration. It proposes strategic recommendations such as implementing a reward system, installing automatic lifting doors, adding new trucks, and integrating GPS/PDA systems. Furthermore, it highlights the importance of hiring a consultant for project management. The report also addresses stakeholder management, considering the unionized workforce and potential industrial disputes. The financial implications, including the cost of implementation ($115,000) and expected benefits ($200,000), are also detailed. The report emphasizes the need for improved efficiency, reduced delivery times, and increased operational capacity to achieve the company's objectives.

FAST TRACK
COURIERS

ABOUT FAST TRACK
COURIERS
15 years old logistics organization
provides delivery services for medium to large size packets across
Sydney
wants to improve its services and increase its market share in
Sydney
Objectives include
increase its market share in Sydney by 7.5%
enhance the performance of the organization
develop workforce for creating a cohesive and motivated team
add 8 fleets to the system
build a new distribution strategy

ORGANIZATIONAL
PERFORMANCEPeople
Head office employees
earn in the salary range of $32,000 and $75,000
per month
females between the age range of 35 to 60
High level of the engagement
General Manager, Chief Financial Officer,
Accountant, Office Team manager, and 5 team
members
External Employees & Workers
20 truck drivers on contractual arrangements
$45,000 annual salaries per driver
male truck drivers in the age range of 25 to 65
years
Highly unionized drivers workforce
Low engagement in worker
Not motivated to involve in organizational team
building activities
Policies and Procedures
no engagement policy for the workers
drivers manual is kept in the trucks
employees manual for the management staff is kept
in the company office
need to develop new policies or make changes in the
existing
Offer awards to workers against their good performance
Technologies
scattered system of managing distribution and
deliveries
drivers communicating with the head office
managers over calls
Use GPS and PDA for tracking and monitoring
Two drivers per truck for driving and loading or
unloading work
Enhance operations by
needs to integrate its system in order to enhance its distribution
mechanism
automatic lift gate would reduce the need for second driver

ORGANIZATIONAL
PERFORMANCEOrganizational Structure
Head Office Team
company is headed by General manager / CFO
human resource manager reports to CFO
sales manager, truckers manager, and office manager report to HR manager
3 sales people report to sales manager
Accountant, administrative support and reception staff report to Office
manager
Trucking Team
20 truck drivers
CFO
HR
manag
er
Trucker
s
Manage
r
Sales
Manage
r
Office
Manage
r
Sales
Perso
n
Sales
Perso
n
Sales
Perso
n
Account
ant
Admin
Support
Receptio
n
Truck
DriverTruck
DriverTruck
DriverTruck
DriverTruck
DriverTruck
DriverTruck
DriverTruck
Driver
Truck
DriverTruck
DriverTruck
DriverTruck
DriverTruck
DriverTruck
DriverTruck
DriverTruck
DriverTruck
Driver
Truck
DriverTruck
Driver
Truck
Driver

CHANGE REQUIREMENTS
Performance Gaps
 Low motivation in truck drivers
 Lack of safety procedures
 Lack of integration in the distribution
system
Performance Improvements
 Increase market share
 Increase efficiency of the processes
 Reduce delivery time
Opportunities
 PDA and GPS systems for
communication, monitoring and tracking
of vehicles
 8 more truck fleets would increase their
capacity
 add rewards to motivate truck drivers
 number of drivers needed per truck can be
reduced by installing an automatic lifting gate
Threats
 truck drivers workforce is highly unionized
causing industrial disputes
 Inappropriate safety measures cannot
prevent injuries and accidents

CHANGE MANAGEMENT
Strategy
 Introduction of reward system for truck drivers
 Installation of Automatic Lifting Door in trucks
 Addition of 8 new trucks in the fleet
 Integration of systems with GPS and PDA
 Hire a consultant
 be better coordinated and monitored
 resolve problems fast
 consultant would keep the team motivated
 keep the tab on the project costs
Resource Hours
employ
ed
Hourly cost Total cost
Project manager 40 $100 per hour $4000
PDA/ GPS trainer 20 $150 per hour $3000
Left Gates
installation
8 trucks $80,000
Lift Gate
training
20 $150/ hour $3000
Change strategy
implementation
$25,000
$1,15,000
cost of the implementation is $1,15,000
expected benefits are $200,000

STAKEHOLDER
MANAGEMENT
Stakeholder Responsibilities Engagement strategy
GM Oversee company operations, prepare financial reports, and
take major business decisions related to organizational
goals and change management
Keep reporting the status of the organizational
performance and the progress of the change
management project
HR Manager Implement change management programs in the company
and report to the GM on changes made as well as manager
oversees recruitment
Inform the manager about all the changes required in
terms of the roles, responsibilities and performance
requirements of the people working in the company
Sales Manager Coordinate with the sales team for training and performance
in the company
Keep the manager informed and understand the
reporting and information needs of the sales staff so that
the same can be included in the reporting procedures.
Operations
manager
Coordinate the trucking teams activities, manage their
performance, compile their productivity reports, manage
trucking operations, and authorize any new purchases done
by the company
The operations manager needs to know what all
strategies are getting implemented, how are the needs of
the truckers taken care of, how the changes would bring
operational improvement in the company and hat
measures have to be taken for ensuring operational
feasibility of the move as well as the profitability it would
bring
Office Manager Coordinate with accountant and administrative staff for The office manager needs to be connected with to