Food and Beverage Operations: Trends and Strategies Report

This report provides a comprehensive overview of food and beverage operations, examining different industry types (commercial and institutional), rating systems (Michelin Star, AA Rosette, Visit England), and current and future trends such as food safety, mergers and acquisitions, and functional foods. It evaluates beverage service standards, legal requirements, and the role of technology in improving operational efficiency. Furthermore, the report analyzes factors affecting consumer decision-making and strategies for attracting and building a loyal customer base, including training, transparency, and adaptation to changing consumer preferences. The report utilizes the example of St. John restaurant throughout its analysis.

MANAGING FOOD AND
BEVERAGE OPERATIONS

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
LO 1.................................................................................................................................................4
P1 explain the different types of the with food and beverage industry.................................4
P2 Different rating systems used nationally and internationally for the food and beverage
industry...................................................................................................................................5
P3 Evaluate the trends in current and future that are effecting the food and beverages business.
................................................................................................................................................6
M 1...................................................................................................................................................7
D 1....................................................................................................................................................7
LO 2.................................................................................................................................................7
P4 Evaluate beverage service standards and professional food service in the real working
environment............................................................................................................................7
P5 State the legal requirements and regulatory standards that food and beverage service
outlets must comply with, giving specific reference to the maintenance and cleaning of
equipment...............................................................................................................................8
LO 3...............................................................................................................................................10
P6 Comparison of the different ways used by food and beverage operations regarding
technology to improve operational efficiency......................................................................10
M 3.................................................................................................................................................12
D 3..................................................................................................................................................12
LO 4...............................................................................................................................................12
P7 analysis the factors that effect the consumer decision making and the selection of the
service outlets.......................................................................................................................12
P8 Analysis of strategies used in a range of food and beverage outlets to attract and build a
loyal customer base..............................................................................................................12
M 4.................................................................................................................................................13
D 4..................................................................................................................................................13
CONCLUSION..............................................................................................................................14

REFERENCES..............................................................................................................................15

INTRODUCTION
One of the dynamic industry is food and beverage industry in the world around, there is the
plenty of risk that the mangers need to prepare themselves. The company should build up there
intellectual and physical qualities to prevent themselves in this competitive environment. The
restaurant offers offal and various type of the meat cut which is rarely available at any other
restaurants. The restaurants follow the traditional British recipes which added the fame to name.
To evaluate the recent trends in the market to meet the customer demand according to the
transparency and safety measure. It will critically evaluate how the digitalisation which can be
helpful in the service outlet in the food and beverage industry.
MAIN BODY
LO 1
P1 explain the different types of the with food and beverage industry.
In the food and beverage industry, there are majorly two types of the diversification is
there. The first one is the profit oriented sector(commercial) and the second one is the
institutional sector(non commercial sector). In the commercial sector the main aim of the
organisation is to earn profit. On the other hand the industrial establishes restaurants are for there
institution(employee catering). Following are the different types of the business in food and
beverage industry-
Quick service restaurants- these are the commercial food restaurant privately owned and also
known as the QSR and they have the minimal table in-service. These restaurants mainly serves
the fast food cuisines. In UK these types of the business are common. Through the controlled
supply channels, ingredients are standardised to each and every restaurant for the food and
beverages. The restaurant mainly have the difference in there catering service and hospitality.
Examples of such QSR restaurants are St. John, Sam's chicken, and chicken cottage.
Full service restaurants- it the full-time restaurant where people can sit for a longer period to
enjoy their food. In these type of the restaurant the food is served to your table In these type of
the restaurant there is the opportunity to attract the customer from all over the world through the
interior designing using different themes style or ethnic style. This type of the restaurants are
best for the family get together. Best of some restaurants in this category are Zizzi, Bella Italia
etc.
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Fine Dining Restaurants-these are the luxurious restaurant serving the unique dishes with
perfect linen covered dinning table and high quality crockery in beautiful location having
something to be said as perfect. These are the expensive restaurants offering multi course menu
along with extensive list of cocktail and mock tails (Kennedy, 2016). The best quality ingredient's
food id served with perfect style giving you the pleasure of the dream. So some restaurants are
Iona restaurant, Midsummer house in Cambridge etc.
So in the above description it can be clearly analysed that the differentiation of the types of
business in the food and beverage industry are on the basis of their style in serving, processing,
storing, purchasing and presenting.
P2 Different rating systems used nationally and internationally for the food and beverage
industry.
Using different rating systems to analyse the quality of food is a good measure to gain
consumers trust. Good ratings ensure that the food and beverages manufactured are healthy and
hygienic whereas bad ratings signifies that the quality of the consumable product has been
compromised with. St. John restaurant has been using various national and international rating
mechanisms to improve its brand value.
An international trademark, Michelin Star; is a rating technique for the quality of dining in the
restaurants. As their basis of rating, they use the reviews of passionate restaurant reviewers
having a great taste and their comparing ability between different restaurants and their service.
On this basis, Michelin Star gives their ratings which are :- 'One Star' indicating a “good
restaurant” with high standard of food quality. 'Two Stars' are used for indicating “excellent
cooking” where the food is excellently cooked and crafted. ' Three Stars' indicate “exceptional
cuisine” for the food which is distinctively cooked using exceptional ingredients. This list of
restaurants which are starred is updated once in a year and restaurants fight hard to get featured
in their list.
Another such international rating is AA Rosette Awards which has been inspecting, rating and
awarding restaurants for past fifty years. They review the taste of the food and whether what is
delivered matches to the expectations of the consumer (Bakalis, Knoerzer and Fryer, 2015). The
order in which they give their ratings are :- 'One Rosette' is given for food with good quality food
and skills. 'Two Rosettes' for those local restaurants which have higher standards and better
quality and consistency. 'Three Rosettes' for those restaurants which deserve national recognition
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and 'Four Rosettes' for restaurants which are already been recognized and can be further
improved. 'Five Rosettes' are awarded to those select restaurants which are best in the world.
Visit England Quality Scheme is a national rating company which reviews each aspect of
hospitality business and inspect the efficiency and quickness in solving customer's grievances
and problems.
P3 Evaluate the trends in current and future that are effecting the food and beverages business.
Transparency And Safety Of Food- Now days the industry is getting more concern about the
safety issues. Consumers are getting more concern about there product and the ingredient used in
it.. They are thinking about the safety issues and the effect of these issues in curing them. To
solve the safety issues, various block chain are developed to continue the balance in the food and
beverage industry (Riley, 2018). Due to these safety issue the company is paying more attention
on the description of ingredients and the demand if the product is increasing. St. John will soon
make tempting effect to understand what the block chain is and how to apply it in the business.
Mergers And Acquisition (M&A) in the last decade the food and the beverage industry in
getting up the significant growth. The activity of M&A in the food and beverage industry has
shifted parallel along with the desires of consumer foe having the healthier and eco friendly
choice in environment. To save money and time by investing in the new investment project, the
food and beverage company are trying to merge or acquire various food business for the
extension and development of there company. St. John is paying attention in the market, to grasp
the better projections as tit will help increasing the demand of the product.
Functional food – now days' customer are paying more attention on the ingredients that are
beneficial to there health. They will look after the ingredients in which there is added fruits,
omega 3, vegetables and the packaging of the products (Del Chiappa, Martin and Roman, 2016).
They will only buy the food which is suitable to them at the particular moment of the time.
Plants only- now the people of the UK are moving towards the plant based food only. There is
the dramatic change in Attitude of UK people recently regarding the meat contained food. There
is awareness in the citizens of the country regarding what they are eating. St. John is the specific
restaurant for the meats and offals so due to this trend the demand is decreasing.
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M 1
Nowadays the company like St. John Trying to maintain their business by the chasing the current
preference and the trend of the consumer. Training is provided to the employee of the company
for the safety and transparency needs of the consumer. The senior assistant of the restaurant
St. John is to look after there employee in handling the instructions properly. Rewards and
incentives will be given to the employee who is performing well in handling the instruction
properly. This work as the motivational incentives to the employees. Due to the transparency and
safety measure the company is looking for the total quality control of the product.
D 1
Mergers and the acquisition have been adopted by the different types of the food and beverages
industry just like the quick service restaurant or full-time service. The main objective of the
restaurant St. John is to acquire the market in the UK with parallel increase in its efficiency and
effectiveness by using the merger and acquisition strategy. To reduce the risk in the innovative
ideas, synergy is used by the companies to generate more effectiveness and efficiency in the
restaurant.
LO 2
P4 Evaluate beverage service standards and professional food service in the real working
environment.
Various management skills re required by the employee of the St. John in order to work
in such a competitive world. These management skills such s the communication skills, problem
solving skill, leadership skill, experience in the food and beverage industry and service minded is
required. St. John should put in the job description that the applicant must have the knowledge
about the transparency and safety that has to bee follow in the food and beverage industry. The
applicants should also have the critical thinking on the current trends of the market. Meeting the
customer demands is the sign of good quality. In St. John every member should look after the
important aspect of the service industry which includes trust, cleanliness, politeness, serving
manners, and fast serving. The food should be served with the right temperature to the customer
along with it offering them some cold beverages and dessert will surely increase the level of
satisfaction. Waiter should have the proper skills of greeting there customers, soft spoken,
written and verbal communication, skills in maintaining personal hygiene and table setting
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experience. The chef is the one who manage the food properly along with the skills of knife,
taste, recipe design, problem solving, sanitary practices and safe food handling.
M2
St. John restaurant business is effected by the safety and transparency policy of the united
kingdom. Food safety policy asks the business to have the total quality control over the product
through cost effective management system. Other than FPS, the Food Safety and Hygiene
Regulations 2013 also have the long term implication on the St. John business. Health of the
customer is the foremost concern for the organisation. Because of the implementation of FSP, the
quality of the food product has been standardised. Nevertheless, it has increased the efficiency
and effectiveness in the business of the St.John.
D2
If St. John failed to meet the legal and regulatory requirement of the professional food
and beverage, then for surely the company will loss its potential customer. in the current scenario
, there is majorly changes of having the contamination of food in the open street,so there is the
golden opportunity for the St.john to grasp it. But if the company fails to follow the food and
security policy then the business of the hospitals and the clinic will flourish. The company will
suffer huge loss , the company will lose there best staff, cooks and employees. The turnover of
the company will also be affected.
P5 State the legal requirements and regulatory standards that food and beverage service outlets
must comply with, giving specific reference to the maintenance and cleaning of equipment.
For ensuring the success of St. Johns Restaurant, the management keeps up to date and properly
functioning equipments for their restaurant. The restaurant equipment requires a great deal of
maintenance and are highly expensive. So regular maintenance of these equipments reduce the
costs of St. Johns Restaurant by avoiding major repairs. This also helps in avoiding hazards and
maintaining the hygiene of the food manufactured (Radzi, Saidon and Ghani, 2016). At St. Johns
Restaurant, special training is given to their staff to maintain, clean and regularly check the
equipment used by them. Some of the legal requirements and regulatory frameworks which the
St. Johns restaurant is required to comply are :-
The Food Safety and Hygiene Regulation Act, 2013 :- To ensure that the equality of food
manufactured is fit for human consumption and the environment surrounding the restaurant or
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place of businesses should not be unhygienic. This law emphasizes on minimum quality which
the restaurants should maintain to remain hygienic.
The Consumer Protection from Unfair Trading Regulations 2008 :- As per this regulation,
customer visiting the restaurant should be informed about the restaurants' goods and services. At
St. Johns Restaurant, this act is completely applicable to the whole organisation and the
customers visiting are regularly informed about the prices in case of any rise, contents of
alcoholic beverages and quantity served. They also do not allow the customers below the age of
18 years to consume any alcoholic beverages of any kind.
Food Standard Agency :- Under this Act which is applicable in Whales, Northern Ireland and
England; a separate governmental department abbreviated as FSA, monitors all the restaurants
operating in these areas. They basically protect the customers wider interest and the health of the
public (Ahmed and et.al., 2015). Their main aim is to increase the awareness among the people
regarding food quality and ensuring the sustainability, hygienic and security of the food
consumed by the people. They have trained professional working for them who tackle the
challenges posed by the market and give technological assistance to the company. At St. Johns
Restaurant, they are supported vey much by FSA.
Licensing Act, 2003 :- As per this Act, St. Johns Restaurant is legally bound to sell alcohol only
to the eligible citizens and the measurement of the alcohol sold along with the equipment used
for measurement, all are regulated by the legislation.
LO 3
P6 Comparison of the different ways used by food and beverage operations regarding technology
to improve operational efficiency.
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In order to assist the operating functions of any business it is very important that there is a strong
back up of the technology used in the business. It assists in the lowest level task like managing
cash register to the top level management's decision making like implementation of a new digital
method for making the operations of the restaurant easier (Maier and Prusty, 2016). A comparison
has been made in the way technology is used in the operation of St. Johns Restaurant and
Starbucks. The important methods through which technology is used are :-
Basis St. Johns Restaurant Starbucks
Digitalisation of
Inventory
The hospitality industry has come a
long way in improving their operational
efficiency with technology's assistance.
Today, at St. Johns Restaurant;
employees input the inventory count
directly when the raw materials enter
the business area. They also monitor
regularly the stocks maintained and are
automatically intimidated as soon as the
stock of any particular inventory hits a
low level. The managers at St. Johns
Starbucks having a greater hold
in the international market,
uses a grater technological
innovation in its practices. It
has to integrate its business all
over the world. Due to this, not
only inventory but all the
operations of the company have
been linked with each other
through online portals, VPN's
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Illustration 1: Operations
Source: Food and Beverage Services –
Operation, 2017

Restaurant regularly supervise the
incoming goods and the remaining
goods in the production area so that the
shortage of any goods never arise.
etc.
Mobile Marketing Mobile market basically signifies the
process through which the business tries
to connect with their customers through
social media devices, audiences and
digital marketing techniques. St. Johns
Restaurant has formed a special team
which is dedicated towards researching
the changing trends and preferences in
the market and trying to tap the
untapped markets through such digital
marketing techniques. Today through
the widespread use of social media, it
has become easy for the St Johns
Restaurant's team to target the
customers globally and marketing of
their services to a wider customer base.
Starbucks also carries out an
extensive marketing through
mobile i.e the social media and
other apps to keep itself
trending between the
customers. It also uses hash
tags etc. to popularize itself
(Managing Food and Beverage
Operations, 2016).
Business
Intelligence
This comprises the technology that can
be used easily to interpret and analyse
the various statistics and data related to
the company and it also assists in
interpreting that data so that relevant
conclusions can be drawn. At St. Johns
Restaurant, business intelligence is a
relevant decision making tool which
assists the management in estimating
and increasing the sales of the
Starbucks has a more proficient
technology for analysing
figures and data and for
carrying out the interpretations.
Their decision making is of a
higher level and more complex
in nature.
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company. It has also helped the in
getting a clearer idea of St Johns
Restaurant's customers expectations and
in increasing the knowledge about its
customer base.
M 3
St. Johns restaurant is a multi cuisine restaurant based in U.K. Its various activities like mobile
marketing, digitalisation of inventory, business intelligence etc. improve the sales as well as the
growth of the business by attracting more customers and thus increasing revenue generation.
D 3
Business Intelligence simplifies decision making and helps in formulating better plans and
strategies. It also assists its customers in identifying the best dishes and enhances the quality of
the service provided by screening the market elements.
LO 4
P7 analysis the factors that effect the consumer decision making and the selection of the service
outlets.
Food trends- the people of united kingdom are the one who are very specific in selecting there
choice in food. It was stated the UK people mostly prefer to consume the American dish,
followed by French, Indian and the Italian. There is the high demand value of the food dishes in
UK.
Lifestyle-the type of the food a consumer consumes depends on his /her life style. It may be
simple to understand some consumers don't have the enough time to set there preference in
burger, sandwiches, fries whereas some consumers like to have themselves in luxurious
restaurants.
P8 Analysis of strategies used in a range of food and beverage outlets to attract and build a loyal
customer base.
Blogging :- Blogging is a digital platform technique where online reviews or articles are
published y independent individuals referred to as Bloggers. St. Johns Restaurant can take
benefit of this technology to attract online customers and create a separate base. This blogging
technique is also used by cafes, hotels and other hospitality industry. It helps the company in
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