FDN005 Business and Tourism Report: Accenture Analysis and Strategies

This report examines business tourism, focusing on the multinational firm Accenture. It begins by exploring various management theories, including scientific, bureaucratic, and human relations theories, and their application within Accenture. The report details the characteristics of each theory, emphasizing how they contribute to organizational efficiency, employee motivation, and overall business performance. Following this, the report conducts a PESTLE analysis of Accenture, examining the political, economic, social, and technological factors impacting the company's operations. Each factor is discussed with relevant examples, highlighting their influence on Accenture's long-term profitability and strategic decision-making. The report concludes by summarizing the key findings and insights gained from the analysis, demonstrating an understanding of the complex interplay between business tourism, management strategies, and the external environment.

Business and Tourism
Table of Contents

INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
Management model or theories with their characteristics........................................................................3
TASK 2.......................................................................................................................................................6
PESTLE Analysis....................................................................................................................................6
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9
INTRODUCTION
The term business tourism is a fastest industry of world largest sectors which is
development transitions of economy and focus subset of regular tourism (Chen, Wu and Guo,

2019). During this tourism industry, individuals are still working for being paid and both their
workplace and work from home. It is important for business that contributes a lot of economic
growth and gross domestic product of the country. For this assessment, selected private sector
organization is Accenture is a multinational firm which provides consulting and processing
services it was established in year 1989 and the number of employee is 537000. This report
covers various topics which are named as management theories and unique characteristics of
management models and PESTLE analysis.
TASK 1
Management model or theories with their characteristics
Management model or theories represent that collection of various thoughts and ideas
that can recommend their rules how to manage their organizations and address how to say how
supervisors can implementing their strategies to achieve their organizational goals and objectives
in a proper manners and how to motivate their employees to perform task accurately. This theory
is still providing there are many beneficial frameworks that lead a team in a workplace and
running a business today. Key management theories are defined with context to Accenture which
is described below:
Scientific management theory: This study was developed by Frederick Taylor was the
one who is study work hard and perform scientifically and recommend that scientific method
should perform a particular task in their workplace and relying on personal team members for
discussion on judgment (Eitiveni, 2020). Taylor has differentiated many experimented focus
into better understanding and develop their employee and manage to develop efficiency in
workplace. In case of Accenture which focus on their efficiency and effectiveness for each and
every person in the business organization and also give them benefits for effective team to build
and maintain their decision making and better performance planning in their organization. This
theory is determined that leaders can importance efficiency and value to make sure that all team
members are received training and cooperation between supervisor and workers.
Characteristics:

 Scientific management a systematic approach that they ensure all the activities is
complete in scientific and systematic manner.
 They require very strict rules and regulations because rules are formed due to analysis
and very little chance of errors and they have a follow to strictly scientific given to
management to fade away differ from traditional management (Holloway and
Humphreys, 2019).
 To improve their efficiency of worker and main aim of scientific management is to
conduct their various types of study like motion study, fatigue study and time study to
increased a worker deficiency in order to business organizations.
 The main characteristic of scientific management is a procedure for organizing, directing
and controlling human activities and must be here before manager in activity are to be
organized directing and control conducted to accomplish their aims and goals.
 Scientific management theory is aim to target their superior production just chasing their
higher profits and complete change the mental attitude of workers along with their
management to be completely discard their rule of thumb and demands for new and
modern methods.
Bureaucratic management theory: This theory was developed by Max Weber and this study
focus on the structure and organizations in hierarchy are clear for all rules of governance. This
should determine their formal structures of hierarchical and allocating their task for each and
every employee to various departments and determine both public and private business concerns.
It should also be focused that many firms are operate several key positions that higher authority
as reported and ultimately that will lead to business organization (Hutt and Speh, 2021). With
context to Accenture, managers are divided to their all task of among various employees and
they should be look at each task for each and every member in their organizations in an efficient
manner so that they can exercise to perform in a relational and scientific way.

Characteristics:
 Management rules: Effectiveness depends upon their rules and regulations before
examination and develops their most effective method for accomplishing goals and
objectives. It should be depend upon written rules in communication.
 Division of labor: Organizational task assigned with various bureaucracy according to
their specialized skills and knowledge of workers and most efficient method to
accomplish their goals and objectives. Well designed organizational development job
description evaluates best practices to get their employees and maintain building to
encourage collaboration (Jung and Yoon, 2019).
 Task are divided into various category on the basis of competencies and each and every
worker is liable to know that what is expected from organizations and managers who can
approach their employers easily do not stick to their task.
 All the rules and regulations are define duties and privileges from employee and raised on
bottom with businesses must be strictly observed.
Human relations theory: Human relations theory was developed by Elton Mayo was conducted
many experiments designed to develop productivity and profitability in their organizations and
main focus is to changing their working conditions such as time, length and each and every work
day experiments have to be rise. This theory related to workers is motivated by personal attention
that being a part of group working conditions. This theory focus employee satisfaction are
motivated which influence their productivity and profitability in business organizations. In case
of Accenture, it is a significant theory to communicate with various workers and if they have any
conflict situation in business organizations they have to get a better relationship with their other
workers also (Mondal, Rangan and Uppaluri, 2020)
Characteristics:
 Human relation theory is a procedure of coordinating their interest of employee and
employer and all efforts relate to their mutual understanding and their between managers
and workers are to be solved. It is developed by both section for their established the
enterprises and treat each other as a friend.

 This theory bring that unity and feeling of voluntary work among their employees
equality in many objects of different workers and their business organization that feelings
were developed in own interest and make their best efforts to fulfill their interest.
 The main objective is to willingness to work to secure their building to their cooperation
of workers and main efforts to being a part to be motivated to offer corporation to achieve
their target and better and cheaper.
 Human relation theory of significant role through which an individual attitudes and
beliefs are integrated with accomplishing a willing cooperation’s and interest of an
organization as a whole (Mosquera, Rivas and Arias, 2019)
 Human relation in an organization and procedure for improving their motivation by
working conditions, timely payment of wages and incentive for their employees and
training program should be conducted in an efficient manner and it is a goal oriented and
focused approach.
TASK 2
PESTLE Analysis
PESTLE analysis is a strategic approach to analyze macro environment all external
factors in their business organizations which may have a impact directly on their business
organization performance when they have and starting a new business or entering into a foreign
market. Key PESTLE analysis with context to Accenture is described below:
Political: These factors determine that what government interfere in an economy or a
certain industrial sectors as it may be influenced all business are classified which are named as a
political stability, trade policy, labor laws, trade restrictions and so on (Palomo and Hernández-
Flores, 2020). Level of a political stability in the nation and is very recent years where integrity
of politicians are active act of corruption as a resulting may lead to possible resignation higher
level of government workers whether it is a company or intellectual property. It should be
protected that high level of taxation of nation with their companies and maximize their profits.
With context to Accenture, political factors play important role which impact long-term
profitability in nations and marketplace. This technology is operating information services of
which may be are different type of political environment or political system risk which may be

accomplished their services or objectives. For example, government imposing new tax, income
duty which generate income structure of business organization which include fiscal policy, trade
policy, tax policies and so on which government around fiscal year which may affect business
environment.
Economic: These factor determine directly generate performance of an economy where
all factors include exchange rate, interest rate, inflation rate, disposal income of consumers,
unemployment rate and it will be directly impact of long-term profitability of firm and the
purchasing power of consumers can supply in economy (Prathumratana, Kim and Kim, 2020).
In case of Accenture, micro environment factors determine that all economic factors in growth
rate industry indicators information technology are consumer spending to focus their growth in
organization. To conduct their various policies which result impact of aggregate demand,
aggregate investment and business climate. For instance, rising inflation rate in an economy that
would affect their company price of product of goods and services and purchasing power of a
consumer that can be changed for supply and demand in an economy. Economic factors such as
economic growth, economic pattern also offer their foreign direct investment depending upon
certain industries that are undergo this analysis.
Social: Social factor are represent demographic characteristics such as norms, values,
ethics, morals and behavior of employee within which organization operates. This will include
growth rate, age, distribution, careers path, health and safety, cultural areas, attitudes and so on.
These are especially significant market and play a vital role in certain consumers and it is
necessary to understand their all work force and is willingness to work under certain conditions.
These factors are determined in social environment of market and determine their cultural trends.
For example, populations are taken by transfer other nations like US where they can high
demand in this holiday sessions. In case of Accenture, social factors are directly impact related to
their society and their cultures in business organization and understand customer needs and
wants, education, beliefs in a society and segment of certain that they would design therefore
according to customer satisfaction. It should impact culture of an organization shared, beliefs,
values, attitude, population play a great role how marketers at Accenture PLC brands and their
customers needs and wants a given market and how they can design their marketing message for
their information technology industry consumers (Seo and Chua, 2019).

Technological: This type of factor is also affected innovations of technology that may
affect their operations. This type of industry is including level of innovations, level of
automation, research and development. Technological changes in markets which will influence
enter or not enter in certain industry, launch or not launch of a certain products or services in
marketplace (Chen, Wu and Guo, 2019). For Accenture, social factor determine various
industries where transportation industry can illustrate their established players and its industry is
now dominate their player like Uber and Lyft. It is a fast moving towards automation and
biotechnology firm which state electronic revolution of firm not to do on technical analysis but
also speed should be determined technological disruption in some sectors which is close to give a
more time by fast speed of disruption can give me a firm little time to their profitability
industries.
CONCLUSION
From the above information, it has been understood that business tourism is a form of
travel which was their business activities which are based upon their home and it is important for
fast growing segment of world largest industry for developing a transactions in a way which is a
cost-effective and corporate objectives can be met. It is a very related to business where
economic growth and GDP of a country are contributes a lot of ideas in tourism business. In this
report, topics are to be covered management theories with their characteristic and PESTLE
analysis along with their examples.

REFERENCES
Books and Journals
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Jung, H. S. and Yoon, H. H., 2019. The effects of social undermining on employee voice and
silence and on organizational deviant behaviors in the hotel industry. Journal of Service
Theory and Practice.
Mondal, I. H., Rangan, L. and Uppaluri, R. V., 2020. Symphony of kinetics and statistical design
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of Thermal Analysis and Calorimetry, pp.1-15.
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Technologies (pp. 26-38). Springer, Cham.
Palomo, L. E. and Hernández-Flores, A., 2020. Integrating a spatial model and decision theory
towards optimal boating density and carrying capacity in a recreational fishery. Marine
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Prathumratana, L., Kim, R. and Kim, K. W., 2020. Lead contamination of the mining and
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Seo, J. S. and Chua, N. H., 2019. Analysis of Interaction Between Long Noncoding RNAs and
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