Corporate Events Management: Feasibility Analysis and Planning

This report delves into the intricacies of corporate event management, focusing on feasibility analysis and event planning. It begins with an introduction to event planning, emphasizing the importance of research, design, and execution. The report uses Luxury Bespoke Events as a case study, exploring different types of corporate events like product launches, exhibitions, and sales meetings. It differentiates between corporate and leisure events, highlighting their distinct goals and objectives. The report analyzes various forms of corporate events, including seminars, conferences, and executive retreats, and evaluates their success in achieving strategic business objectives. It also examines methods for determining the target audience and the factors crucial for a corporate event's feasibility, such as risk, time, and funding. The report concludes with a discussion on event planning and promotion, offering recommendations to optimize strategic focus and success rates.

Feasibility Analysis
and Event Planning

INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
P1 Different types of corporate focused events..........................................................................4
P2 Differences among corporate and leisure events..................................................................5
TASK 2............................................................................................................................................7
P3 Various form of corporate events along with the way through which they accomplish their
objectives.....................................................................................................................................7
M2 Critically evaluate the success of different types of corporate events in achieving strategic
business objectives and goals......................................................................................................7
D2 Provide recommendations and alternative solutions for delivering a range of different types
of corporate events to optimise strategic focus and success rates...............................................8
TASK 3............................................................................................................................................8
P4 Numerous ways to determine audience..................................................................................8
P5 Important factors for study of corporate event feasibility......................................................9
TASK 4............................................................................................................................................9
P6 Corporate event plan...............................................................................................................9
P7 Planning and promotion of corporate event.........................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Event planning is the process through which management of project is been done by
keeping in mind various aspects like convention, team building activity, trade show, convention
or party taking place. This makes assurance over conducting an event in more successful manner
through making sure that execution of five stage name research, designing, planning, coordinates
and evaluation is done in more effective manner. It helps in gaining of customer satisfaction that
has very crucial role to play within essential for organizing facilities like entertainment, décor,
promotional material, catering, equipment, transportation, special guests in more efficient way.
Successful event planning involves those activities through which selection and reservation upon
event sires, budgeting, development of them, managing of risk and attaining permits is been
done. The main aspects covered within report is upon gaining insight over developing concept
related to event planning and management over activities in an organization. In this report event
organization Luxury Bespoke Events is taken which is an entity that provides services within UK
and is known for its designing and production within the boundaries of UK. This entity has been
offering customers through making highly experience services that makes production with
designing possible in relation to private and corporate parties. Further the report involves
formative discussion that is based upon various kinds of corporate events through differentiation
between leisure and corporate events. In the end formative set of procedure is been undertaken
for planning and promotion of corporate events.
TASK
P1 Different types of corporate focused events
Corporate focused event: These are that kind of functions within which majorly value,
professionalism and safety that is been generated in an organization. There are various types of
corporate events that has been expanded as follows:
 Product launch: Such evens is been conducted for organizing of aim that makes
demonstrate of services with products in front of its shareholders or shareholders. This is
effective in relation to event helping an organization to increase excitements among
shareholders, customers and employees that contributes in organizational offerings. In
relation to Luxury Bespoke Events various undertakings develops significant advantages
over Virtual reality according to techniques which maximizes attendees over experiences

that is magnificent in nature. It majorly focused upon increasing satisfaction level that
ensures competitive edge achieved within market.
 Exhibition: Exhibitions is that kind of process which is been used in order to conduct
trade shows by an organization. This is helpful for an organization in aiming towards
increasing brand image of an organization that enhances advantage attained in
competitive manner in relation to its competitors. Luxury Bespoke Event organizations
manager increases effectiveness through exhibiting advantages in relation to graphics,
gadgets and other memorable experiences is been developed which makes importance
developed while improving ROI. It makes maximum gains over advantages accomplish
with common goal set within exhibition that is essential in relation to organization for
making action plan by creating system with design and immediate follow up.
 Sales meeting: Sales meeting is been undertaken upon revolving and discussion takes
place in relation to service and products matters. This is evaluated in the form of
meetings taken place with the sales professionals by accomplishing tasks. In relation to
Luxury Bespoke Events makes successful over sales meetings manager which makes
performance artist through lighting individual or employees for conducting discussion in
regarding subject matter. This will not only allows entity to satisfy their sales employees
or individual but can also ensure continuous growth of sales ratio.
P2 Differences among corporate and leisure events
Leisure and corporate event has very important role to play over event managers which
conduct all associate in relation to activities which promotes objectives and events. This makes
evaluation of events possible with each other as they makes different set of goals with objectives
formed. Further formative differentiation has been explained between leisure and corporate
events.
Leisure event Corporate event
This makes formation of events over activities
like management over sports and entertainment
venue that is been taken. In this events like
circus, sporting contest over celebrating
occasion and different events.
Corporate events is been majorly used for
involving all kinds of charitable and
commercial events that includes product
launch, seminars, business meetings, trade,
training workshop, conferences and various

other things.
Such events taking place over aim which
attracts audiences through making attention
over providing different facilities through
entertainment over facilitating quality with
valuable time within family and love ones.
Such events is been executed over aiming with
awareness upon services in relation to product
and business within an organization that is
within shareholders and stakeholders. This is
important as it increases competitiveness
within marketplace.
This makes potential hiring with enthusiastic
employees through event manager that is
effectively been delivered with better events
and services. It leads upon increasing level of
consumer satisfaction achieved.
Under corporate events it is required for
Bespoke Event London that ensures over
providing all guests that is been provided over
facilitating catering, accommodation and
entertainment. In relation to this significant
advantage over Standardised arrangements is
been served in relation to organization to be
served as guest in more effective way.
For ensuring of success with leisure events an
event manager is required for undertaking use
of various kinds of value adding upon
measures and instances upon adding value.
This makes entity in order to ensure about
leisure event manager. It is used over different
forms over value added measures over instance
that adds value to its services. This make
assure that makes customers develop easy
Along with this entity must assure that easy
access upon essential requirements. For
example, within pool party or circus events
ticket counter is required to be situated nearby
area in order to save time of consumers.
Corporate events effectiveness is been
significantly increased through assisting of
various techniques and tools. This allows
corporate events that make communication
develop real agenda within shareholders or
guest. Under it an entity is required for taking
advantage over field experts and making
technical professionals which increases
efficiency of events.

TASK 2
P3 Various form of corporate events along with the way through which they accomplish their
objectives
Corporate events are that kind of events which is formed with set objective that is been
hold by an organization in order to full fill organizational objectives in more effective way.
There are various events that have been explained as follows:
Seminars:
Under it evaluation in relation to seminar is comparatively smaller that is related to its
conference events that take place over day to day activities with single session. This is significant
over organization conduct within seminars over aiming that makes training of individuals,
employees and manager. Under it entity over fulfilling long and short term goals with subject
that is defined in effective manner.
Conference:
In this various events upon certain groups of individual is been targetted through
effectively sharing ideas, knowledge and issues for overcoming all kinds of issues and
challenges. This makes all kinds of problems solved related to events. In this event organization
is been significantly over accessing experts and professional advices which makes complex
situation handled in more efficient manner. This lead upon increasing profit and revenue used in
effective manner.
Executive retreats:
This is one of the most efficient form of events that is entirely engages within the process
of investing with higher funds on every person that assures maximum level of satisfaction
achieved. Such kind of events is been undertaken through organization with aim of delivering
thoughts through making business development and planning possible. This makes evaluation of
events within last 3-4 days attend qualitative treatment. It has been helping by effectively
increasing productivity through profitability achieved in feasible way.
M2 Critically evaluate the success of different types of corporate events in achieving strategic
business objectives and goals
Various kinds of corporate events like seminars, conference and executive treats has
helped me in making sure that Luxury Bespoke events has attained success in a way that

innovative ideas through business strategies like structural strategy, cost leadership strategy and
management strategies has helped in making event organization achieve its goals and objective
with more effectiveness. It made leaders and managers work together in order to conduct
diversified events which made goodwill of organization increased.
D2 Provide recommendations and alternative solutions for delivering a range of different types
of corporate events to optimise strategic focus and success rates
In order to make events more effective in future the event organization Luxury Bespoke
Events should have optimistic point of view which can be achieved through:
 Introducing diversity within their workforce that increases consistency within the
performance of employees in more efficient manner.
 Luxury Bespoke Events should focus upon more innovative ideas over presenting events
in mor effective manner.
 Luxury Bespoke Events requires to increase customers strength by making more
attractive and affected deal with discounts.
TASK 3
P4 Numerous ways to determine audience
Significant opportunity is been acquired by Luxury Bespoke Events that is required for
conducting magnificence within unique events for those individual who loves foods. Also the
event is conducted for foodie flavour of new restaurant in the provinces of London. This makes
accomplishing of aim to an organizations Luxury Bespoke event that has been formed in order to
plan successful launching of event with various dishes that is introduced by restaurants through
its unique and exotic taste. Luxury Bespoke Events required upon targeting audiences that gets
influences towards unique food items.
Income and purchasing power:
In this selection is done over right customers which is important for an event organization
determines income level of an individual for making evaluation of Foodie Flavour that
effectively offers about products within market place. This makes profit earn out of exceptions
and entity increases its sales in efficient manner.
Location of restaurant:

This makes maximum customer bases formed which includes selection of perfect
location in crucial role. Regarding with Food Flavour through identifying location having access
upon maximum population that is been visited by individual within preferred location. This
makes innovation introduced within an organization.
P5 Important factors for study of corporate event feasibility
Feasibility study is been defined as significant over opportunities with issues that is been
studied in order to make identification over current operations modes, selection of effectiveness
with right course of action. In this determination through alternative needs is justified. Further
feasibility of study elements has been explained in relation to Luxury Bespoke Events explained
as follows:
Risk feasibility:
Luxury Bespoke Events should ensure that satisfaction is been made in efficient manner
which makes fulfilling of objectives set by Foodie Flavour business. Luxury Bespoke event
manager is required over identifying potential risk and eliminating contingency plan. This allows
event manager accomplishment of task possible.
Time feasibility:
Event manager of Luxury Bespoke event is helped by this in setting time frame. In
relation to Foodie Flavour event manager of Luxury Bespoke Events is required over executing
of activities that is related to event.
Funding feasibility:
This is one of the most important step which is effectively been considered as Luxury
Bespoke event manager there must be identity over using various resources over funding
generation which makes accomplishment in more effective way. In this proper budget is been
determined over sources to be used for generating funds which is been allowed by event manager
that manages expenses in more effective way.
TASK 4
P6 Corporate event plan
Proper planning helps in undertaking trough event manager of Luxury Bespoke Events
through conducting events in successful manner. This accomplishes activities within specific
period of time.

Conceptualisation of theme:
Special theme has to be selected by Luxury Bespoke 's event manger for influencing and
gaining individual's attention. Them of event is “ Eat well with togetherness”. It is very cheerful
which easily influences individual to come in event.
Set preliminary budget:
Budget is one of the most important aspects which makes accomplishment of activities
possible in efficient way. That is why Luxury Bespoke event manager ascertained with an
estimation of 3500 pounds in order to accomplish activity.
Also with the help of different forms of promotion and planning principals event manger
of Luxury Bespoke Event is been effectively been accomplished through required over events. In
this loopholes is been covered in feasible manner.
Principle of planning
 Proper planning is been done over requiring to be understood by event manager.
 Information should be allocated by event manager for targeting audience in more
effective manner.
 Regular review is been required upon assuring over successful outcome in more
effective.
Principle of promotion
 Event manager makes communication over event motive which makes loyal customers to
be targetted.
 Different kinds of social media site helps manager in doing better and effective
promotion possible.
P7 Planning and promotion of corporate event
Also making assurance upon success plan with event manager that makes development of
effective plan. In this Luxury Bespoke Events helps in conducting over systematic with efficient
manner that has been given as follows:
Detail planning:
This is one of the most proper event which makes planning required over making Luxury
Bespoke Events manager that required for effectively finalising all activities inn order to dela
with small errors also.

Trust but verify:
This is one of the most important step within which Luxury Bespoke Events manages for
ensuring efficiency over trust with subordinates and team members. In this regular evaluation
with event progress is been done for undertaking any kind of failure.
Principles of promotion:
Under it undertaking advantages in relation to promotional channels Luxury Bespoke
uses events which makes profit level increases with capabilities in relation to foods and flavour.
Strive for repeat business system:
This is an important process that makes event manager of Luxury Bespoke events
undertaken over process which revises sales of Foodie Flavour for identifying of loyal base in
relation to customer. It makes customer base formed with the help of an improving services.
Use online resources and include social media actions:
Online resources has very effective role to play through making large base which makes
attention to be gained. In this various social media platform is been used for promoting of
services. This makes large customer base to be developed.
CONCLUSION
From the above discussion it can be concluded that event management includes wider
range of events which makes different activities and functions performed by making goals and
objectives achieved. In this event management basically falls within hospitality sector that is
essential for serving of guests with attending event. Also manger gains lot of advantages through
quality of services improved with tools and techniques. This is very important as it helps in
satisfying needs of its customers in more effective manner.

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