Feasibility Analysis: Developing a Start-up Enterprise in Fast Food

This report assesses the feasibility of developing a fast-food start-up enterprise in the UK, focusing on the fast-food market. The target audience is identified as fast-food lovers, especially higher education students and busy individuals with limited lunch time. The report considers external factors influencing customer demands, such as technological advancements and environmental consciousness, which have altered consumer behavior. It also outlines key resources required to start the business, including physical assets like kitchen equipment and human resources such as chefs and assistant staff. Funding sources are limited to debt and equity. The changing trends due to social media highlight the importance of environmental awareness and nutritional food choices, which significantly impact the demand in the fast-food market.

Feasibility of developing a Start-up enterprise
The chosen industry sector for developing a Star-up Enterprise is Service
industry and the focused is food market especially fast food such as pizza,
burger, hot dog and many other popular fast foods in UK. The Enterprise
sells its product on small outlets at different places. The enterprise has only
one source of generating income which includes selling fast food in streets
through retail outlets.
The main targeted audiences are fast food lovers especially students of higher
class. Busy people who have limited lunch time are the regular customers.
Old aged people are eliminated from customer lists because, from the health
perspectives; fast food is not good for older age people.
Price (£) Demand schedule (Quantity)
50 100
40 120
30 160
20 200
10 300
0 500
-1 800
External factors influencing customer demand
For instance, in environmental factors; if maximum people become
environmental conscious than the demand of the Entrepreneur goods and
services will decline and vice a versa.
INTRODUCTION
Key sources required to start-up business
Target Audience
Physical: In physical sources; enterprise requires fixed assets such as Kitchen
ornaments, refrigerator, land and equipments. Human: In human resource;
company requires one chef and 3 assistant staffs to support chef in making
fast food. These sources can be acquired by investing own capital and taking
debt from the market or bank. As, for generating fund only two types of
sources are available for the company; 1. Debt and 2. Equity.
External factors influencing customer demands
Technological and environmental factors are influencing customer demands.
As due to availability of online services to customers; has given an option to
consumers having busy schedule to taste fast food only by ordering it online.
Due to this factor; office people usually visit retail shop either on holidays or
weekend. Therefore, online availability of food has eliminated busy schedule
people from the customer list of Enterprise and demand has fallen.
Another factor is environmental; this factor can also be related with
nutritional food and conversion of people into vegetarian. Many people who
are attached with nature and environment; has stopped eating non-veg. This
has declined major demand in the market. In past; these factors were not so
popular among people due to lack of social media and any other sources of
media coverage. Thus all these factors dad no impact on hotel industry.
At present; these topics are the most highlighted issues, for which people are
changing them. Citizens think from environmental perspectives and also with
their busy schedules and changing in technology; trend is going upward. In
future also; both these factors will show positive trends and it will highly
impact the demand of customer.
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REFERENCES