Tadaruck Consultancy: Top 100 Business Communication Feasibility Study

This report presents a feasibility study for Tadaruck Consultancy, focusing on fire and safety consultancy services in Riyadh, Saudi Arabia. The study analyzes the market environment, including the increasing demand for fire safety measures due to rapid business growth and construction activities. It details the services offered, such as fire consultations, system auditing, and inspections, along with the technology used for reporting and data management. The business model outlines revenue generation through consultancy services and emphasizes the importance of a robust database and system management for efficient operations. The marketing strategy involves networking, offering discounted services, and leveraging the internet and social media to reach potential clients. Financial projections indicate a positive outlook, with an expected profit from the first year. The report concludes with recommendations for future expansion and highlights the critical risk factors and intellectual property considerations. It also includes a declaration of the author's work and a table of contents for easy navigation.

Top 100 Buisiness Communication
Feasibility Study for Tadaruck Consultancy Company
Fire & Safety Consultancy Services
Saad Naif Al Twaim 15AUG407MBAIM
1/10/2016

No. Part A Total Marks Obtained Marks
1 Executive Summary 10 10
2 Introduction 5 5
3 Product or Service 5 5
 Product mix in case of more than one
product.
 Effectiveness of marketing and positioning
plans.
 Raw materials, sources of raw materials,
availability of raw material
 Product Test
 Plans to upgrade product or expand product
line
4 Technology 5 5
Technical info about Product
Ongoing reserch
5 Market Environment
 Target Market
 Benefits of product to customers
 Level of demand for product
In case of B2B 5 3
 Target mkt industry, key players, purchase
frequency, purchasing process, mkt size, initial
targeted geo area, targeted mkt share
In case of B2C
 Demographic, Psychographic, behavioral
factors
6 Competition
 Direct , indirect competitors
 Competitor’s mkt share, goals, strengths and
weaknesses
 Barriers to entry
 Uniqueness of your product 5 2
 Level of difficulty for competitors to copy
your product
 Competitors reaction to your product and
your response
 Time taken to copy your product
7 Industry 5 0
 Describe the industry in which
enterprise is.
 Size and growth rate
 Demand and supply trends
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 Describe the forces that drive the
mkt i.e. innovation, cultural change, regulation
etc.
8 Business Model 5 5
 How will the business generate the
revenue(sell the product, charge licensing, retail
sales)
 Will there be recurring Rev?
9 Marketing & Sales Strategy
 4 Ps 5 3
 Payment options
 Budget for first year
10 Production & Operating Requirements 5 0
 From where the enterprise will manufacture,
source, or create and deliver the final product or
service to be able to estimate the costs.
• Physical premises: location, size, age, condition
and capacity of planned production and
warehouse facilities and number of shift planned.
11 Mgmt & Personnel Requirements 5 5
12 Intellectual Property 5 0
13 Regulations & Environmental Issues 5 5
14 Critical Risk Factors 5 0
 SWOT
 Porter’s Five Forces
• PEST
15 Financial Projections 5 5
16 Recommendation & Finding 5 0
17 Referencing 5 2
18 Report Format 5 5
Final Total 95 60
Table of Contents
Declaration 2
Executive Summary 3
Introduction 4
Services 4
Technology 5
Market Environment 5
Competition 5
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Business Model 6
Marketing & Sales Strategy 7
Management & Personnel Requirements 8
Regulations Issues 8
Financial Projection 9
Referencing 11
Declaration
I certify that this assignment is my own work, based on my personal study and/or
research, and that I have acknowledged all material and sources used in the
preparation of this assignment whether they books, articles, reports, lecture notes,
any other kind of document, electronic or personal communication.
I also certify the assignment has not previously been submitted for assessment in
any other course or at any other time in this course, unless by negotiation, and that
I have not copied in part or whole or otherwise plagiarized the work of other
student and/or persons. I have read the GBS policy an plagiarism and understand
it is implications
3

Executive Summary
Recently we noticed high demand in Saudi Arabia for fire systems consultancy wither during
projects or in operation companies. The growth in business and construction added more
challenges to local civil defense to insure all areas are working safely. Riyadh is the capital of
Saudi Arabia and it host more than 25% of its populations and 36% of business. We decided to
start new company for fire & safety consultancy in Riyadh.
The Owner (me) has worked in this field for last 15 years and I am fully aware about government
and international requirements. Also, I have a good connection in all areas of the kingdom since I
worked the last 12 years in eth eastern of Saudi Arabia and last 3 years in west of the kingdom
and this year I moved to Riyadh.
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The establishing of a consultancy company does not required a huge budget other than office,
marketing fees and salaries budget until operation start and then it will work smoothly. We are
confident that we can get profit from the first year around 300,000 SR
Introduction
During last decade, The government of Saudi Arabia decided to utilize the huge revenue came
from high oil prices to build and improve local info structure. New economic cities were built in
different locations from the Kingdome, additional factories, hospitals and schools were built,
more railways and airport were built. in the same time more and more workers were hired to
support in construction activities. This growth resulted in more challenging to government
agencies specially fire department to insure all buildings, factories are safe for work and living.
One of my friends who is working in construction suggested to me to start my own business in
fire and safety consultations due to high demand. On November 2000 I started my work as
Safety Engineer after I get my bachelor degree in an Industrial Engineering. During last 15 years
I work in different company in Saudi Arabia in EHS and Fire fields. I worked as Safety
Engineer, Senior Safety Engineer, Safety, Environment & Fire Manager, Manager, Senior
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Manager, Safety, Environment & Fire Manager and last job was Quality, Environment, Health &
Safety Director. I worked in Metal, Chemical, Petrochemical & real estate companies. So, I am
fully aware about the need to this type of business in our country.
Our idea is to start new company that satisfy both government and business needs through
establishing new system for consultation and fire prevention auditing. Currently all auditing and
consultation services are logged in paper forms and kept on files where it is difficult to track,
analysis or review. Also, we don't have any life database for all small services and their
locations. if we can build a strong data base that have all business locations, service type, fire
hazards, complying with fire rules in Riyadh as a start, we can help everybody to insure smooth
working and readiness for emergencies. Civil defense department can prepare their plans, teams
and equipment according to real needs based on areas. Also, such system will help to improve
future services. Also, any client expansion opportunity can be linked with real life information.
.
Services
Our services will cover fire consultation for new buildings, fire system auditing and fire systems
inspection. We will be targeting major construction project to provide them with safety and fire
consultation services. one major business is to review fire system for entire project. we will
review designs, insure fire system wring cover all areas. Our base line is to insure local fire
systems are followed.
For other services, we will review fire systems are running as per standards in all business
location. Out based location will be Riyadh, Saudi Arabia since it has 36.3% from all business in
Saudi Arabia. We will explore to extend our services outside Riyadh if needed since there is a
good growth in Riyadh.
Technology
We will use new electronic system to report all finding. it will be a web based system where our
employees can go to the field with their tablets to report findings and all reports can be sent to
our clients by email. We will upload all governments rules and fire systems engineering
procedures to the tablets for our staff references
Market Environment
According to reports about business growth in Riyadh we notice that growth in establishment of
small business rate increased in 2014 by 28%. In the same time Small business in Riyadh is
36.3% to all Kingdom business.
Busines
s Type
Food Malls Commercia
l Offices
Industrial
Workshops
Furniture Tools
Maintenance
Car
Workshop
Health
care
Fuel
stations
Personal
services
Others Total
New 2717 89 11655 222 943 2047 2551 2839 2946 2461 2674 34245
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2014
Renew 19359 265 11758 863 2903 7900 3463 3438 9125 13634 12546 86254
Total
Riyadh
23076 354 23413 1186 3846 9947 6014 6277 13071 16095 17220 120449
Total
KSA
70898 1322 70253 7227 11057 18342 21112 11049 21333 51734 47612 331949
% to
KSA
23.5 26.6 232 16.4 34.8 54.2 28.5 56.8 61.3 31.1 36.2 36.3
As per government rules, any new business shall get clearance (License) from fire department
that they are complying with fire prevention procedures. The license will be issued after a
certified consultation company visited the client site and audit the fire system. According to
statistics above, we can notice the increase in business growth with is difficult to maintain better
services form all parties. if there is a weakness in monitoring fire hazards in any area, the chance
for more fire incidents will increase which will results in more hazards to public and business.
One important point is the Urban stretch resulted from economic growth is another impact
because the time and distance to reach the emergency will be more and this is not accepted
during any emergency.
To overcome this issue we need to have better control to have better readiness for any
emergency.
Competition
Currently all fire prevention consultation companies are working with traditional way where
their representatives visited the client location and prepare a paper report about the finding, the
report will go for civil defense for final review before issuing the certificate. We are confident
that we will be pioneer to change the way of fire license certificate issuance
Business Model
The business model for consist from 5 main factors, Data Base, Data collections, System
Management, Analysis & Reports.
1. Data Base:
Data Base is hart of the system. we will install servers in our center in Riyadh to collect all data
received from our engineer during their visits and audits. Servers shall be secured and has the
highest levels of security to save and encrypt data. It shall be integrated with all computer
systems such as SQL, Oracle, MySql and SAP.
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2. System Management
In system management will control all operation process from preparing required forms, insure
that they are meeting civil defense requirements, design different forms for special areas (if
needed), upload them to tablets. Also it will control users rights in the system and maintain
system operation and fix any technical problem on time.
3. Data Collection
Data can be collected manually and upload them later or directly using tablets. Data will be
collected by authorized employees. Data shall be interactive with all required data for future
analysis such as location, pictures and type of business and service during that time. data
collection shall be accurate with all evidence.
4. Reports
Issue all reports as per civil defense requirements. Also prepare special report for monthly,
quarterly and yearly performance for the clients if they need. Insure financial statements are
matching all reports and follow up with clients if needed. Issue special report if needed. extract
reports to other systems if needed (Oracle, SAP...etc). Provide the ability for the clients to inter
to our data base to monitor their business performance
5. Analysis and Statistics
Analyze all data for business improvement. Provide statistics for staff performance. Share the
data with civil defense as per the requirements. The analysis will help the management for future
expansion in Riyadh or Saudi Arabia. Also, it can help the management to build long term plan
for the business
8

Marketing & Sales Strategy
We are planning to start the marketing after we get the approval from civil defense. The
strategy in the initial stage is to start networking for new customers. we can offer them a
discounted or free services. This is important for us to build a reputation for our company in the
market. Also, we will visit major constructions sites to introduce our company to them. in the
same time we will use internet and social media to promote our company services. This is very
important since we can share our location communicate with all potential customer all times.
Clear targets will be given to marketing team to attract new clients to work with us.
Customer serves section is very important in the initial stage to insure quick growth to our
business since first customers may give bad recommendations about the services and this is not
good as a start.
We will participate in local conferences and technical event to promote our company. Before
expanding our business outside Riyadh we will explore the market needs. We are considering
dedicate part of our profit in social services. Also we are planning to provide free services to
schools, hospitals if needed.
9

Management & Personnel Requirements
The company will be managed by small team and can be expanded in future according to
business needs.
I will lead the operation in the beginning with the help of 8 employees. Human Recourse &
General Services manager will lead all government relations services such as building rental,
licenses and civil defense approval, labor office and government offices logistics. Also He will
manage non Saudi employee travel and working logistics such as working visa issuance, work
permit issuance, medical checkup ....etc.
Marketing Manger will lead all marketing programs, he is required to sit a short term marketing
plan, long term marketing plan. He shall be familiar with civil defense requirements. He will
attend conferences to promote our company. He is required to prepare budget for marketing. He
will work with marketing specialist to apply his plans.
Operation team Manager shall sit the operation plan for the company, he shall work closely with
everybody to run a smooth operation. He need to maintain best services to our clients
Regulations Issues
We will strictly follow civil defense rules in our business. We will insure our team are fully
aware about civil defense rules. Also we will comply with all government rules in business such
as labor office rules,
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General
Manager
Marketing
Manager
Marketing
Specialist
Operation
Team
Manager
Site Engineer Site Engineer
Finance
Manager
IT Engineer
HR & GS
Manager

Financial Projections
We will start by providing fire system consultations and inspection for small and medium
projects. Based on our initial team we have below figures
FORECASTED REVENUE
Number of
operation
Services
Average
price per
service
Annual
revenue
per Service
Fire System Consultation for small projects 40 8,000.0
0
320,000.0
0
Fire System Consultation for medium projects 20 15,000.0
0
300,000.0
0
Fire System inspection for Small projects 100 1,000.0
0
100,000.0
0
Fire System inspection for medium projects 50 3,000.0
0
150,000.0
0
TOTAL OF FORECASTED REVENUE 870,000.0
0
Regarding the expenses we will invest heavily in marketing in the first year, also we will prepare
payroll budget to avoid any shortage in our cash flow
EXPENSES
Operating expenses
Sales and marketing 100,000.0
0
Depreciation 6,000.0
0
Insurance 7,500.0
0
Payroll and Payroll Tax 100,000.0
0
Property taxes 2,500.0
0
Maintenance, repair, and overhaul 10,000.0
0
Utilities 5,000.0
0
Administrative fees 70,000.0
0
Interest expense on long-term
debt
4,487.0
0
Other 1,000.0
0
Total operating expenses 306,487.0
0
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