This report presents a comprehensive business plan for "The Sunrise Bakery," a startup focused on providing healthy and diet-friendly bakery items. The plan begins with an introduction outlining the importance of a business plan and its key components. The main body of the report delves into the feasibility study of the new venture, analyzing product and service descriptions, technology considerations, and marketing strategies. It then explores the STP analysis (Segmentation, Targeting, and Positioning) to identify the target market and develop effective marketing approaches. The report also explains the proposed business model using Osterwalder's Business Model Canvas and Porter's Value Chain, highlighting how the bakery will create, deliver, and capture value. Furthermore, it discusses essential marketing strategies, including the 4Ps of marketing and strategies for growth, consolidation, and underperformance. Finally, the report examines financial techniques, planning tools, and decision-making models to mitigate risks. The conclusion summarizes the key findings and recommendations for the bakery's success.