Feasibility Plan: Organic AntiBacterial Soap Business Concept Report

This feasibility plan assesses the viability of an organic antibacterial soap business, focusing on its potential in a market increasingly concerned with hygiene and natural products. The report identifies target customers, including families with children, schools, and healthcare facilities, highlighting the growing demand for antibacterial soaps and organic options. It analyzes key external factors such as customer preferences, market competition, and negative perceptions of traditional antibacterial soaps. The plan outlines the required financial, human, and physical resources, including equipment, land, and workforce. It also details sales channels, such as retail stores, supermarkets, and online platforms, along with promotional strategies like television, online advertising, and school campaigns. The plan emphasizes the importance of consumer and health and safety laws in the UK, and promotes the product as an organic alternative to conventional antibacterial soaps.