Feather Ladies Sandals: Sales Presentation on Marketing Strategy

This sales presentation provides an overview of Feather Ladies Sandals, highlighting their integration of high-quality materials and unique store concept, "Feather's Epicenters." It details the product specifications, target market (fashion-conscious ladies with disposable income), and communication strategies, including fashion shows, print advertising, and an exclusive website. The company's mission is to provide high-class, comfortable shoes that match women's styles, offering products like stylish sandals, work shoes, loafers, and dress shoes. Key objectives include increasing customer base by 15% per quarter, reducing customer acquisition costs by 10% annually, and building an effective pull campaign. Promotional strategies involve sponsoring fashion exhibitions, newspaper articles, and billboards in central areas. The strategic focus emphasizes a strong marketing plan to achieve profitability in the first year, understand customer needs, and improve communication, offering an unprecedented selection of women's fashions. Desklib is your go-to for more marketing resources.

SALES PRESENTATION
Feather (Ladies Sandals)

EXECUTIVE SUMMARY
 Feather Sandals integrates:
 High quality leather
 Metallic leather plump
 High quality fiber
 Crafted with care and proper specification
 Feather is the first brand to launch a new type of store, known as
“Feather’s Epicenters”, which is designed by famous architects.
 Official sponsor of Miss Universe 2015

PRODUCT SPECIFICATION
FACTORS SPECIFICATION
PRODUCT Feathers (Ladies Sandals)
TARGET MARKET Ladies with disposable income and a great fashion
consciousness
NEEDS
Selection- Vibrant color and style
Accessibility- Online shops as well as on exclusive stores
Customer Service- 24 hours service, great degree of care
Quality- High class product

COMMUNICATION
FACTOR DESCRIPTION
MESSAGE
Maybe some women aren’t meant to
be tamed. Maybe they need to run
free, until they find someone just as
wild to run with them
CONTACT
Fashion Shows
Print Advertisement
Exclusive Website
Direct Marketing

FEATHERS
Factor Specification
MISSION
Main aim of company is to provide high class as well as
the comfortable shoes for women which can match with
their style.
PRODUCTS
• Sandals- Style
• Stylish Work Shoes- style with Quality
• Loafers- Comfortable and elegant
• Dress Shoes- Perfect Match

OBJECTIVES OF COMPANY
 Increase the customers by 15% in the first quarters.
 Reduction in customer acquisition cost by 10% annually.
 Build an effective pull campaign or strategy, attracting
new customers at an increasing rate of 15 % per quarters.

PROMOTIONAL STRATEGIES
MEDIUM STRATEGY
FASHION Sponsoring different kinds of fashion shows
EXHIBITIONS Organizing different event where potential
customers will be invited personally.
NEWSPAPERS Full page articles in newspapers targeting
professionals and housewives
BILLBOARDS Bill-Boards near Central areas of the city and malls

STRATEGIC FOCUS & PLAN
 As the company is Entering their first year of operation a good
marketing plan is required to reach profitability and ensure future
success.
 Marketing Plan will help the company to understand who should
be served, their specific needs and how company can
communicate with them in a better way.
 Heavens will offer unprecedented selection of current Women’s
fashions.

REFERENCES
Allen, M., 2000. Analyzing the Organizational Environment. Select
Knowledge Limited.
Ashford, R., 2007. Marketing Planning. Routledge.
Bradley, F., 2005. International Marketing Strategy. Financial
Times/Prentice Hall.

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