Social Enterprise Model Canvas: A Case Study of Feel Juice Company

This case study examines Feel Juice Company's social enterprise model canvas, highlighting its dual focus on offering high-quality juices and addressing social needs. The company's success hinges on its social and enterprise value propositions, promising excellent customer experience and dedicated support to individuals facing poverty, physical and mental health challenges, and illiteracy. Key partnerships provide essential financial and non-financial resources, while revenue generated from juice sales directly funds social initiatives. The model aims to create a sustainable cycle of business and social impact, measuring success through professional help, research, and community support, thus building a business that addresses social problems.

Social Enterprise Model Canvas
Problems/
Opportunities
Social Needs Business/Industry
Helping people
who are
suffering from
poverty,
physical
problems, and
mental
disabilities.
The
organization is
fulfilling the
needs of the
people who
need financial
or non-
financial help
by donating
the profits of
the
organization
for all these
social work.
Brand logo,
Patent,
Copyrights,
Physical
Infrastructure.
Key Offerings
Helping people who are
facing poverty, physical
problems, mental problems,
depression, and educating the
illiterate.
Social Enterprise Alliance.
Juices of different fruits and flavors.
(Unique) Value Propositions
Social Value
Proposition
Enterprise Value
Proposition
Personal care offered
to all the people in
need.
“Feel is the real deal”
– High-quality Juices,
Lots of options,
Excellent for health.
Key Partners
Not for profit stakeholders,
Stakeholder,
Suppliers of fruits,
Suppliers Of Machinery,
Distributors.
Government organizations,
Different Non-profit Organizations.
Customer
Segments
Social
Customers
(Beneficiaries)
Enterprise
(Paying)
Customers
Low-cost juice
but the high-
quality
product.
Personalized
services,
Additional
benefits,
A healthy
product,
which is
excellent for
everyone.
Fresh and
organic
product.
People who are
facing poverty,
unemployment,
and educating
people for a
better future.
Key Resources
Physical infrastructure,
Machinery,
Skilled workforce,
Research Information,
Capital.
Channels
The official website of the organization,
The online food shopping websites,
The store outlet,
Contract with popular supermarket brands.
The organization will also reach the customers through the
medium of social media, advertising – TV and newspaper.
Social Impact Measures
Professional help,
Research Information,
Connectivity,
Design,
Support Activities,
Special Practices.
The support from the officials like government
organization and the judiciary of the country.
The Idea
Offering customers with
high-quality juices of
different fruits and flavors and utilizing
the earned profits to help people in
need.

Financial Model
Costs
Research and development.
Production.
Distribution.
Marketing.
Professional help.
Infrastructure.
Transportation.
Revenue Streams
More Sales.
Funds from the Non-profit stakeholders.