Feet Master: Custom-Made Shoe Business Plan - London, UK Market

This report presents a business plan for "Feet Master," a custom-made shoe business located in London, UK, targeting people of all ages who require shoes of superior quality and fit. The business idea focuses on providing custom-made shoes to cater to individuals with distinct foot sizes and preferences, aiming to improve foot health and offer fashionable choices. The report uses the Value Proposition Canvas to explain value creation from the customer's perspective and employs the Business Model Canvas to visualize the organizational infrastructure, customer segments, and value propositions. The business plan also outlines a research and data gathering plan, emphasizing psychographic and demographic segmentation to effectively target the market. The provided references support the concepts of customization and personalized footwear solutions.

Entrepreneurial
Development
The name: Feet Master
Location: London, UK
Purpose: To provide shoes of superior quality as per customers convenience and
protecting health of feet of population wearing distinct numbers.
Target market: People of all ages living in London.
Business idea: Custom-made shoe sales for people wearing different numbers.

Why this
idea is
investable
and
profitable
 If lean start-up of Feet Master with business idea of custom-made
shoe sales never existed, the world would be worse off because
people lasting buying shoes that are available in the market.
Custom-made shoe sale is a business that will offer people an
existing style in color, material along with design preferences of
choices.

Developing
and
validating
new
opportunity
 The business idea of Custom made shoe sale has opportunity to
improve appearance of Feet Master. With distinct requirements,
offering shoes in different size, form, type and color open doors for
tapping larger market segment within footwear industry. It also
builds prospects to expand in new country and helping people to
remain trendy as well as fashionable.

Explaining
and
presenting
value
creation
through
Value
Proposition
Canvas
 Value proposition canvas is said to a tool that assist in ensuring that
offerings of a business are positioned nearby to needs and values of
customers. In aspect to Feet Master, value proposition canvas
enable understanding about added values of eyes of customers.

Value
proposition
canvas for
Custom
made shoe
sale of Feet
Master is
below:

Business
model
 Business canvas model offers a visual chart with dimensions
elaborating organisational infrastructure, customers, value
proposition and hence forth that assist ventures to align practices
through illustrating trade-offs in potential manner. In aspect to Feet
Master, business canvas model is employed for visualising all
building blocks for establishing business.

For Feet
Master
having
business idea
of Custom-
made shoe
sales,
business
model canvas
is as follows:

Business
research
and data
gathering
plan
 Who: For the business idea of Custom-made shoe sale of Feet Master,
target customers belong to all age group.
 The Need: Customers are seeking customised shoe that fits different
numbers.
 Segmentation: Segmentation of Custom-made shoe sale of Feet Master
are done as per psychographic and demographic segmentation.

References
 Blancheton, B. and Hlady-Rispal, M., 2021. Ensuring product quality:
luxury clusters in cognac and leather. Regional Studies. 55(2). pp.282-
294.
 Mandolini, M., Brunzini, A. and Germani, M., 2017. A collaborative
web-based platform for the prescription of Custom-Made
Insoles. Advanced Engineering Informatics. 33. pp.360-373.
 Metzler, B., 2019. Kicksology: The Hype, Science, Culture & Cool of
Running Shoes. VeloPress.
 Igbelina, C., 2018. The synergistic integration of mass customization,
parametric design and additive manufacturing: A case of personalized
footwear (Doctoral dissertation, The University of Texas at San Antonio).